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Draft:Maadhyama Aneka

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  • Comment: This is a not-well written promotional article lacking secondary sources. Drmies (talk) 16:25, 23 April 2024 (UTC)

Maadhyama Aneka

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Maaadhyama Aneka Pvt Ltd is a Bengaluru based Media Company. Maadhyama Aneka is into the business of Media Production since 2018. The company specializes in producing fiction and non-fiction content for OTT and web streaming. The company's founders are Aravind Mothi and Anu Mothi, entrepreneurs based in Bangalore with vast experience in Technology and Media Industries. Maadhyama Aneka has launched several brands since its inception. The brands owned by Maadhyama Aneka are Aneka Plus [1](Kannada OTT Streaming Platform), Kannada mojo360 (Entertainment News Portal in Kannada), Aneka Audio (Audio Label), PR Fluence(PR Venture for personal branding of celebrities and film publicity).

Fiction Content Production

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Maadhyama Aneka started the production of fiction content in 2020. The first of its fiction content was Super Couple, a web series in Kannada language initially streamed on Maadhyama Aneka YouTube channel and then subsequently on Aneka Plus OTT platform. Since then several series are in production and post-production stages.

Super Couple

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Super Couple [2]is a Sitcom series about a young couple Sharvari and Eshwar. The series depicts humorous situations in their day-to-day life which is common in every other couple's life that the audience can relate to. The series aims to bring comical family entertainment without jarring or garish or vulgar slapstick story-telling heavily laced with innuendos. The season 1 of the series was very well received and subsequently season 2 was released with additional characters in the new season. [3].

Non Fiction Content Production

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Talk Shows

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Maadhyama Aneka runs talks shows under the titles Bichchitta Butthi (ಬಿಚ್ಚಿಟ್ಟ ಬುತ್ತಿ) and Bench Talk. Both the talk shows are aired on the Maadhyama Aneka YouTube Channel and Aneka Plus OTT.

  1. ಬಿಚ್ಚಿಟ್ಟ ಬುತ್ತಿ(Bichchitta Butthi) is a talk show series that started in Nov 2018. The format of this interview series is that we choose guests who have made significant and noteworthy contributions in various fields and we document their life, works and their thought processes through the conversation. The primary motivation behind running this talk show is to differentiate by driving the conversation in such a way that we delve deep into the thinking and thought processes of the guests, from which the audience (especially younger generation) can draw inspiration to carve out their career and life. In this talk show, the focus is purely on the works and contribution of the individual and we do not touch the personal aspects beyond their career and work. The program is strongly against sensationalizing and hence any questions/topics that can potentially create controversies and unwanted attention are not asked in the show. Some of the prominent guests who have been on this show are Jnanapitha Awardee Sri Chandrashekhar Kambar, Girish Kasaravalli, Retd. Justice Santosh Hegde, theater personality B Jayashree, filmmaker and theater personality B Suresh, filmmaker Yogaraj Bhat, agriculturist Vishalakshi Padmanabhan, writer and scientist Nemichandra and many more.[4]
  2. Bench Talk is a conversation with the young achievers who have carved their own unique path of success and established themselves in their field or profession. Through this talk show series, Maadhyama Aneka presents the success stories which can inspire and motivate the young audience.[5]

Documentaries

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Maadhyama Aneka has produced many documentaries since inception and the most notable ones are ತೇಜಸ್ವಿ ಎಂಬ ವಿಸ್ಮಯ, ರೇಡಿಯಂ ಮಹಾಮಾತೆ - ಮೇರಿ ಕ್ಯೂರಿ | MARIE CURIE - An Inspiration for All Times, ಅತ್ತರ್ ಕೌರ್ - ಸ್ವಾತಂತ್ರ್ಯವೆಂಬ ಸ್ವಾಭಿಮಾನ | An Untold Story of Jallianwala Bagh Massacre, A tribute to MS Sathyu.[6]

  • ತೇಜಸ್ವಿ ಎಂಬ ವಿಸ್ಮಯ [7] is a comprehensive and elaborate documentary series on Poornachandra Tejaswi. The curtain raiser of this documentary series was released on his birthday 8 Sep, 2020 and it received an extremely positive response. The curtain raiser was featured in Suchitra film festival during Tejaswi film festival in Sep 2020. The documentary series which consists of 6 episodes (excluding the curtain raiser) will be released on Aneka Plus.
  • ರೇಡಿಯಂ ಮಹಾಮಾತೆ - ಮೇರಿ ಕ್ಯೂರಿ | MARIE CURIE - An Inspiration for All Times [6] is a documentary on life and works of Marie Curie based on Smt. Nemichandra's popular book on Marie Curie. The documentary is narrated by the Smt. Nemichandra herself.
  • ಅತ್ತರ್ ಕೌರ್ - ಸ್ವಾತಂತ್ರ್ಯವೆಂಬ ಸ್ವಾಭಿಮಾನ | An Untold Story of Jallianwala Bagh Massacre [6] is a documentary on an unsung hero Attar Kaur, which Maadhyama Aneka re-created the story using a strong narrative and sketches.
  • A tribute to MS Sathyu [6] is a short documentary on life and works of MS Sathyu that we produced during the nascent stages after Maadhyama Aneka inception, for his film festival organized by NGMA in Nov 2018.
  • People Stories is a Documentary Series that brings the real stories of the real people. These are stories that make this world go around. These are stories of those people who push the limits, cross the hurdles, face the rejections to make a life! These are the real stories of the real people - we bring them to our audience.. A story at a time.[6]

Brands of Maadhyama Aneka

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Maadhyama Aneka has launched several brands since its inception. The brands owned by Maadhyama Aneka are Aneka Plus [1](Kannada OTT Streaming Platform), Kannada mojo360 (Entertainment News Portal in Kannada), Aneka Audio (Audio Label), PR Fluence(PR Venture for personal branding of celebrities and film publicity).

  1. Aneka Plus : Maadhyama Aneka launched OTT streaming platform Aneka Plus, which offers original content in Kannada & in other regional languages.The OTT is available on popular app platforms.The audience can expect wide variety of entertainment content  and infotainment content on the OTT.[8]
  2. Kannada mojo360 : Kannada mojo360 is a rapidly growing digital news portal for entertainment industry news in Kannada. This portal brings entertainment and industry news from various areas of the entertainment industry including Films, Web Series, Documentary and more from regional, national, and international arenas. The news carried in the portal covers south India cinema including Sandalwood, Tollywood, Kollywood, Mollywood, Bollywood, as well as World Cinema. The Kannada mojo360 portal is run by a team of film journalists with 15-20 years of experience covering the entertainment industry. The portal is known to bring timely news, high-quality articles, well-thought analyses, and expert reviews from the entertainment industry. [9]
  3. Aneka Audio : Aneka Audio is a music label launched by Maadhyama Aneka in April 2024. Maadhyama Aneka launched the audio label with their first song titled "Vote Namma Power" on the occasion of India's General Election 2024.[10] India being the largest democracy, the general elections in our country is but a grand celebration of the democratic power that lies in the hands of every Indian to vote and choose the future of the country. We took this as an opportunity to create a rap song to celebrate the occasion, to inspire, motivate and spur action from the youngsters to take charge of the country and the future of our nation.
  4. PR Fluence : This is a PR venture for personal branding of celebrities and film publicity

References

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  1. ^ a b https://anekaplus.com/ https://play.google.com/store/apps/details?id=com.release.anekaplus&pcampaignid=web_share https://apps.apple.com/in/app/aneka-plus/id1600226996 https://prfluence.com/ https://open.spotify.com/album/4dB5oSOJvFGsoaOBAEyk0X...
  2. ^ "Super Couple | Kannada Web Series | Binge Watch - YouTube". YouTube.
  3. ^ "ಕನ್ನಡ ವೆಬ್‌ ಸರಣಿ; ಗರಿಗೆದರಿದ ಭರವಸೆ".
  4. ^ "Web ಸಂಭಾಷಣೆ | ಬಿಚ್ಚಿಟ್ಟ ಬುತ್ತಿ | Web Interviews | Full Version - YouTube". YouTube.
  5. ^ "Bench Talk | Web Interviews | Full Version - YouTube". YouTube.
  6. ^ a b c d e "Documentaries - YouTube". YouTube. Cite error: The named reference "Documentaries" was defined multiple times with different content (see the help page).
  7. ^ "ತೇಜಸ್ವಿ ಎಂಬ ವಿಸ್ಮಯ| ಸಾಕ್ಷ್ಯಚಿತ್ರ| ಮುನ್ನುಡಿ|Poornachandra Tejaswi| Documentary Series| Curtain Raiser". YouTube. 7 September 2020.
  8. ^ "Maadhyama Aneka to Launch Its OTT". 23 July 2021.
  9. ^ https://kannada.mojo-360.com/ https://www.youtube.com/@Kannadamojo360...
  10. ^ https://kannada.hindustantimes.com/entertainment/sandalwood-news-vote-namma-power-rap-song-released-lok-sabha-election-2024-kannada-actors-actress-dance-pcp-181713853945307.html#google_vignette https://tv9kannada.com/entertainment/vote-namma-power-kannada-rap-song-by-rakesh-adiga-and-aishwarya-rangarajan-mdn-820444.html https://vijaykarnataka.com/tv/bigg-boss-kannada/lok-sabha-election-vote-nam-power-rap-song-released/articleshow/109535808.cms https://zeenews.india.com/kannada/entertainment/the-stars-of-chandanavana-told-the-importance-of-voting-to-the-youth-through-vote-our-power-rap-song-206150 https://www.vijayavani.net/special-rap-song-released-for-the-awareness-of-voting-by-sandalwood-actors https://www.etvbharat.com/kn/!entertainment/vote-namma-power-rap-song-released-kas24042302551...