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Draft:Jiayi Yu

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Jiayi "Ethan" Yu (于家翊) is a Chinese entrepreneur, student leader, and television personality. He served as the student body president at Cushing Academy and later as the Class of 2024 president at New York University's Stern School of Business.[1] At the age of 19, he became the Chief Marketing Officer(CMO) of Beijing Total Education Technology Co., Ltd., leading the company's marketing strategy and growth during a critical phase of its development.[2] Yu is also known for his appearance on numerous Chinese reality TV show including "Meeting Mr. Right" [3] and "NBA China"(in Chinese) [4]

Early Life and Education

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Jiayi "Ethan" Yu (于家翊) was born in Beijing, China, and later moved to the United States to pursue his education. He attended Cushing Academy, a private preparatory school in Massachusetts, where he became the first student from mainland China to be elected as the Student Body President.[5]

After graduating from Cushing Academy, Yu attended New York University's Stern School of Business. He served as the Class of 2024 president and graduated as the top student in his major.[6]

Business Career

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Yu served as the Chief Marketing Officer (CMO) for Beijing Total Education Technology Co., Ltd. following an acquisition. Total Education focused on educational data infrastructure, digital platforms, and curriculum development. [2]

Television Appearance

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In 2020, Yu participated in the third season of the Chinese reality TV show Meeting Mr. Right, which aired on Mango TV and Hunan Television. The program, broadcast nationally, showcases celebrities in romantic and social interactions. Yu was one of the main characters throughout the season, which helped him gain a large following on social media.[3]

References

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