Draft:Jiafei

Submission declined on 14 July 2024 by Johannes Maximilian (talk).

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Declined by Johannes Maximilian 3 months ago. Last edited by Protegmatic 25 days ago. Reviewer: Inform author.

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Jiafei is the name given to a TikTok meme that originated from a photo commonly used as a profile picture by bots on the website that posted advertisments for Chinese product, with the premise of absurd situations. The song used in most ads, called 野花香 (Ye Hua Xiang) (Wildflower Fragrance) by Mo Si Man, also became part of the meme. In late-2023, a Chinese model known as Dai Dai (Chinese: 戴戴) found out she was the meme Jiafei.[1]

History

The photo that is most used for the Jiafei meme was posted by a Chinese woman named Dai on WeChat in December 2020 but became an Internet meme in 2021 when it was appropriated by online retail accounts using her likeness to advertise products on TikTok. The subject of the photo remained unknown for years and received the name "Jiafei" from bot accounts on Tiktok with the username Jiafei. There were rumors that the photo was a digital composite of singers Jia and Fei until the woman in the photo, Dai confirmed that the photo was of herself in 2023 after being told by a friend that she resembled the meme.^[1]

Comparisons of the mysterious woman to famous celebrities led to Jiafei being idolized on the Internet, with fans even jokingly praying to the photo before important exams or job interviews.^[2] The perceived absurdity of advertisements featuring Jiafei has inspired a widespread obsession with the image and bizarre video recreations.^[3] In 2023, a musical parody of Jiafei played inside an Aeon Mall in Malaysia when a fan's phone accidentally connected to the mall's speaker system.^[4]

In 2024, Jiafei created an official Spotify account under the name "Jiafei.dai" and has since released multiple singles.

References

^ Lu, Fran (November 1, 2023). "Not a fake: social media in China delighted to discover world-famous Jiafei meme is real". South China Morning Post. Retrieved December 19, 2023.
^ Tang, Hao (October 24, 2023). "Jiafei, the top virtual idol in Europe and the United States, is actually a Chinese live blogger?". Sina News (in Chinese). Retrieved December 19, 2023.
^ You, Xi (August 28, 2023). "Jiafei: Short videos with goods have given birth to the most abstract crazy culture in the world". Freebase (in Chinese). Retrieved December 19, 2023.
^ Garreth, Wayne (July 6, 2023). "Man Plays Music Through AEON Mall's Speakers After His Phone Accidentally Connected To It". Says. Retrieved December 19, 2023.

Category:Internet memes introduced in 2021 Category:Internet meme characters Category:People notable for being the subject of a specific photograph

[South_China_Morning_Post-1] Lu, Fran (November 1, 2023). "Not a fake: social media in China delighted to discover world-famous Jiafei meme is real". South China Morning Post. Retrieved December 19, 2023.

[Sina-2] Tang, Hao (October 24, 2023). "Jiafei, the top virtual idol in Europe and the United States, is actually a Chinese live blogger?". Sina News (in Chinese). Retrieved December 19, 2023.

[zhihu-3] You, Xi (August 28, 2023). "Jiafei: Short videos with goods have given birth to the most abstract crazy culture in the world". Freebase (in Chinese). Retrieved December 19, 2023.

[says-4] Garreth, Wayne (July 6, 2023). "Man Plays Music Through AEON Mall's Speakers After His Phone Accidentally Connected To It". Says. Retrieved December 19, 2023.

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