Draft:Jörg Dennis Krüger
 | This article is an autobiography or has been extensively edited by the subject or by someone connected to the subject. (June 2024) |
| Submission declined on 17 June 2024 by Curb Safe Charmer (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Jörg Dennis Krüger | |
|---|---|
 Jörg Dennis Krüger on stage at the OMKB conference 2019 | |
| Born | January 10, 1981 Hannover, Germany |
| Nationality | German |
| Occupation(s) | Online marketing specialist, Author, Consultant |
| Known for | Conversion rate optimization |
| Notable work | Web Content Management, Conversion Boosting with Website Testing |
Jörg Dennis Krüger (born January 10, 1981, in Hannover, Germany) is a prominent figure in the field of online marketing, known for his expertise in conversion rate optimization. He founded JDKRUEGER&CO and a noted author, speaker, and consultant in the ecommerce industry.
Early Life and Education
[edit]Jörg Dennis Krüger was born and raised in Hannover, Germany. He pursued his higher education at the Gesamthochschule Hagen, focusing on Law and Business Administration, and later studied Project Management at the Fernakademie Hamburg. Additionally, he attended the Open University Business School, where he concentrated on Management.
Professional Career
[edit]Early Career
[edit]Krüger's career began with various roles in consulting and content management. He worked as a Senior Consultant for jdk - The Content Management Architects and later held a leadership position at S-S-B DigitalServices AG, where he was responsible for building the training division and the company's web presence. He also served as a Trainer and Consultant at Hyperwave AG, developing training materials and conducting client training sessions.
Conversion Optimization and Leadership Roles
[edit]Krüger gained significant recognition for his work in conversion optimization while working with Trakken GmbH and QUISMA GmbH, a GroupM company. At QUISMA, he led the Conversion Optimization business unit, contributing to sales and marketing and reporting directly to the executive management.
At Sixt AG, Krüger served as Executive Manager Websites, overseeing all marketing aspects of the company's ecommerce websites, including conversion, usability, content, design, and tracking. He later joined Regiondo GmbH as Head of Product Marketing, Performance Marketing , and Conversion Optimization , earning praise from investors for his impact on increasing online shop revenue.[1]
ConversionBoosting
[edit]In April 2011, Krüger co-founded ConversionBoosting with Philipp Ronicke and Julian Kleinknecht. As CEO until 2019, he developed platforms like ANALYZE and KNOW, which became valuable resources for online marketing professionals in Germany. ConversionBoosting received €1 million in venture capital from LOML Investments (Tilman Au), Investitions- und Strukturbank Rheinland-Pfalz, and Prof. Peter Gentsch.[2] Krüger remains a shareholder in the company.
JDKRUEGER&CO
[edit]In August 2019, Krüger founded JDKRUEGER&CO, a consulting firm that helps online shops increase their revenue through a 360-degree approach and the TÜV Nord-certified thinkCONVERSION® method. The company has received multiple accolades, including the German Web Awards in 2021 and 2022.[3]
Books and Publications
[edit]Krüger has authored several influential books, including Web Content Management[4] and Conversion Boosting with Website Testing.[5] These publications have cemented his reputation as an authority in the field of conversion rate optimization.
Awards and Recognitions
[edit]Krüger's contributions to online marketing have been widely recognized. His awards include:
- **Goldener Stevie Award** (2023) for Onlineshop des Jahres (biovative.de)[6]
- **Goldener Stevie Award** (2021) for Best New Product or Service – B2B[7]
- **German Web Awards** (2021 & 2022) for JDKRUEGER&CO[3]
- **High Performance Award** (2021) for JDKRUEGER&CO[8]
- **Certified Professional**: Adobe Test&Target, Google Analytics Individual Qualification, Vertster Certified Conversion Expert
Public Speaking and Webinars
[edit]Krüger is an accomplished public speaker, frequently conducting webinars and speaking at industry events.[9] He is also the driving force behind the Shopbetreiber Summit, which targets ecommerce store owners and features a lineup of notable speakers.[10]
Personal Philosophy and Approach
[edit]Krüger advocates for a holistic approach to ecommerce optimization, emphasizing the importance of understanding customer behavior and leveraging data-driven strategies. His business philosophy centers on continuous improvement and innovation.[11]
- ^ [Horizont](https://www.horizont.net/medien/nachrichten/-Sixt-Marketer-Joerg-Dennis-Krueger-wechselt-zu-Regiondo-112899)
- ^ [ISB](https://isb.rlp.de/presse/detailansicht/venture-capital-vorderpfalz-gmbh-beteiligt-sich-an-conversionboosting-gmbh.html)
- ^ a b [German Web Awards](https://www.germanwebawards.com/jdkruegerco)
- ^ Krüger, Jörg Dennis. "Web Content Management." [Amazon](http://www.amazon.de/J-ouml;rg-Dennis-Kr-uuml;ger/e/B004JMMGWU/).
- ^ Krüger, Jörg Dennis. "Conversion Boosting with Website Testing." [Amazon](http://www.amazon.de/J-ouml;rg-Dennis-Kr-uuml;ger/e/B004JMMGWU/).
- ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co-hanau-hessen-deutschland-biovative-onlineshop)
- ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co)
- ^ [Stevie Awards](https://stevieawards.com/gsa/jdkrueger-co-innovativstes-unternehmen-des-jahres)
- ^ [Marketing On Tour](https://www.marketing-on-tour.de/speaker/joerg-dennis-krueger/)
- ^ [Shopbetreiber Summit(https://jdk.de/shopbetreibersummit/)
- ^ [Computerwoche](https://www.computerwoche.de/ap/joerg-dennis-krueger,1660)