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Draft:Hotel Seri Malaysia

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Rangkaian Hotel Seri Malaysia
Hotel Seri Malaysia
IndustryHospitality
FoundedApril 5, 1994; 30 years ago (1994-04-05)
Number of locations
20 outlets (2023)
Area served
Malaysia
ParentMinistry of Tourism, Arts, and Culture
Websiteserimalaysia.com.my


Hotel Seri Malaysia is a budget hotel chain that offers a comfortable accommodation at the strategic location around Malaysia. It offers services to accommodate private visitors and business visitors. Seri Malaysia also offers basic necessities such as free Wi-Fi, air conditioning for each room, restaurant and meeting room across its outlets.

Company's Profile

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Vision

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To become a leading mid-sized hotel chain that provides the best products and services. Guests are our priority, and we will welcome them with warmth and sincere hospitality.

Mission

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We strive to practice good management and conduct our business in a transparent and fair manner towards all relevant parties.

Soul of Seri Malaysia

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The "Soul of Seri Malaysia" initiative rebrands Hotel Seri Malaysia by incorporating noble values into both staff and customer experiences. A brainstorming session on September 8, 2017, introduced elements like "Brand Attribute," "Brand Attitude," and "Brand Soul," aimed at enhancing "Brand Recall" through service quality.


By aligning internal "Brand Attitude" with external "Brand Attribute," the goal is to establish Hotel Seri Malaysia as a "SELESA" (comfortable) accommodation, restoring both market credibility and guest satisfaction.

Locations

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Zon City State Website
Northern Taiping Perak
Bayan Baru Pulau Pinang
Kepala Batas
Kulim Kedah
Sungai Petani
Alor Setar
Kangar Perlis
Southern Rompin Pahang
Ipoh Perak
Seremban Negeri Sembilan
Port Dickson
Johor Bharu Johor
Lawas Sarawak
Bagan Lalang Selangor
Eastern Genting Highland Pahang
Kuantan
Temerloh
Mersing Johor
Melaka Melaka
Kuala Terengganu Terengganu


References

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