Draft:Hojicha Co.
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Last edited by Ikebana108 (talk | contribs) 4 months ago. (Update) |
 HOJICHA Hanko Design | |
| Hojicha Co. Maison Hojicha Co. | |
| Company type | Privately held company |
| Industry | Tea |
| Founders | Danielle Geva Francois Mathieu |
| Headquarters | , Canada |
Area served | United States Canada United Kingdom The Netherlands France Germany |
| Products | Hojicha, matcha, teaware, Japanese tea utensils |
| Website | hojicha |
Hojicha Co. is a Japanese tea company launched in 2018[1][2][3][4] specializing in Japanese roasted green tea (hojicha) produced in Kyoto, Japan. Headquartered in Toronto, Canada[5] the company distributes its products in the United States, Canada, and Europe.
The company was founded by Danielle Geva and Francois Mathieu[6][7], and launched in the fall of 2018. Shortly after the brand launched, Food Navigator named Hojicha Co. one of the most popular food startup stories of 2018.[8][9]
In April 2019, the company announced[10] its plans to supply tea shops and cafes with “Hojicha Powder” to further accelerate the hojicha trend outside of Japan.[11][12]
Hojicha Co. was awarded "Best Tea 2019" at the Toronto Coffee & Tea Expo in May 2019, and its "Hojicha Gold Roast" tea won the third position in green tea in blind tasting at the 2020 Toronto Tea Festival.
References
[edit]- ^ "Hojicha roasted green tea launches in Toronto". Japan Today. 30 September 2018.
- ^ "Will hōjicha be the next Japanese tea to take the world by storm?". Japan Times. 27 October 2018.
- ^ "ほうじ茶の魅力を世界に！ 北米初のほうじ茶専門ショップ【ほうじ茶カンパニー（Hojicha Co.）】". Cafend (in Japanese). 23 November 2018.
- ^ "Hōjicha Targets North American & Asian Markets". Tea & Coffee Trade Journal.
- ^ "Homegrown Business: Hojicha Co. Japanese roasted green tea". Toronto Guardian. 27 January 2020.
- ^ Coppin, Kamille. "Hojicha Co.'s Authentic Japanese Tea is Merging Cultures". Bay Street Bull.
- ^ Huot, Andréanne (22 November 2018). "Un Beauceron mise sur l'engouement autour du thé hojicha". L'Éclaireur Progrès (in French).
- ^ "2018 年底回顧：這些公司大受歡迎！替代性食物將是未來趨勢？". NOM Magazine (in Chinese (Taiwan)). 31 December 2018.
- ^ "Hojicha Co. Introduces Hojicha Powder to Bring Japanese Roasted Green Tea to Every Tea & Coffee Shop in North America". Hojicha Co.
- ^ Falls, Kiri (April 17, 2020). "Reading the leaves on the hojicha trend overseas". The Japan News by The Yomiuri Shimbun.
- ^ "Hojicha Co. Aims to Increase Sales of Hojicha Powder in U.S. Market". World Tea News. 20 October 2021.
External links
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