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Draft:Henderson Design Group

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Henderson Design Group is a UK-based, family-run company, primarily involved in the production and sale of wallpaper. The company operates three brands: I Love Wallpaper, Lust Home, and Lucie Annabel.

History

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Henderson Design Group was founded in 1993 in Hartlepool, United Kingdom, originally under the name The Wallpaper Warehouse Limited.[1] The company later changed its name to Henderson Design Group to reflect its expansion into a broader range of home decor products.[2]

In 2013, the company was recognised as one of the fastest-growing small businesses in the North East by Ward Hadaway.[3] This recognition highlighted Henderson Design Group’s rapid growth within the competitive home decor industry. The company was featured again in Ward Hadaway's 2014 Fastest 50 list, further solidifying its position as a successful small business in the region.[4]

Brands

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  • I Love Wallpaper: The largest brand, offering a wide range of wallcoverings, from contemporary to classic designs. The brand is recognised for providing a variety of patterns and styles for home interiors.[5]
  • Lust Home: Launched in 2021, Lust Home offers wallpaper aimed at trend-driven consumers. The brand expanded its product line to include paint in 2022.[6][7]
  • Lucie Annabel: The luxury brand of Henderson Design Group, Lucie Annabel offers wallpaper collections with a focus on high-end, traditional British designs.[5][8]

Collaborations and Innovations

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In 2024, Henderson Design Group partnered with Bring Digital, a Manchester-based marketing agency, to develop digital marketing strategies for its key brands, including I Love Wallpaper and Lucie Annabel.[9]

References

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  1. ^ "Companies House Incorporation Document". Companies House. Retrieved 19 October 2024.
  2. ^ "Name change from The Wallpaper Warehouse Limited to Henderson Design Group". Companies House. Retrieved 19 October 2024.
  3. ^ "Ward Hadaway Fastest 50 win made people believe". Ward Hadaway. 2013. Retrieved 19 October 2024.
  4. ^ "Fastest 50 2014 revealed". Ward Hadaway. 2014. Retrieved 19 October 2024.
  5. ^ a b "Bedroom wallpaper ideas: Turn simple walls into works of art". Homebuilding & Renovating. 19 October 2024. Retrieved 19 October 2024.
  6. ^ "Bathroom wallpaper ideas to add a wow to your washroom". Homebuilding & Renovating. 19 October 2024. Retrieved 19 October 2024.
  7. ^ "7 design rules for small bedrooms that experts use". Ideal Home. 19 October 2024. Retrieved 19 October 2024.
  8. ^ "11 cosy living room ideas that are about more than colour". Homebuilding & Renovating. 19 October 2024. Retrieved 19 October 2024.
  9. ^ "Henderson Design Group Appoints Bring Digital". Agency Hackers. 19 October 2024. Retrieved 19 October 2024.