Draft:Groove Jones
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|  |
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| Industry | Interactive, Advertising, Film, Virtual_Reality, Event_Marketing, Augmented_Reality, Digital_Marketing, Immersive_Design |
|---|---|
| Founded | 2015 |
| Headquarters | , |
Area served | Global |
Key people | Founders: Dale Carman Gary Banks Dan Ferguson Scott Howell |
Number of employees | 50+ employees |
| Website | http://www.groovejones.com |
Groove Jones produces award-winning AI, AR, MR, VR, and WebGL Applications for advertising, marketing, sales enablement, and enterprise training. Founded in 2015, Groove Jones operates globally from its headquarters in Dallas, Texas, USA, and has become one the world's top AR/VR/XR studios[1]. Groove Jones redefines immersive experiences with breakthrough AI, AR, and VR innovations that elevate Fortune 500 brands to new heights.
Groove Jones partners with advertising agencies worldwide on digital innovations for their client campaigns and experiential activations.
Awards and Recognition
[edit]Groove Jones' work has been honored with over 250 industry awards, including the Augmented World Expo (AWE) Auggie, CLIO Awards, American Advertising Federation ADDY Awards, Shorty Awards, Event Marketer Experience Design Awards, Muse Creative Awards, Chief Marketer Pro Awards, AWWAARDS, and the Unity Awards.
- Event Marketer - 2024 Experience Design Awards - Creative Use of Technology
- Event Marketer - 2022 Experience Design Awards - Best Metaverse/Immerisive Experience
- Event Marketer - 2021 EX Awards - Best Use of Technology and Social
- Event Marketer - 2021 EX Awards - Best Use of Virtual or Augmented Reality
- Event Marketer - 2019 Experience Design Awards - Best Use of Technology and Social
- Event Marketer - 2019 Experience Design Awards - Best Combination of Event Technology
- Event Marketer - 2018 EX Awards - Best Use of Technology and Social
- Event Marketer - 2017 EX Awards - 2024 Best Use of Technology and Social
- AWE USA - AUGGIE Awards - Best Healthcare & Wellness Solution[2]
- Unity Award - Best Project in Architecture, Enginnering & Contstruction
Productions
[edit]Hands Only CPR VR Experience
[edit]American Heart Association - Hands Only CPR VR Experience[3] Groove Jones worked with the American Heart Association (AHA) to develop a virtual reality (VR) application aimed at teaching teenagers and adults the lifesaving skill of Hands-Only CPR and the proper use of Automated External Defibrillators (AED). Groove Jones created the VR application with two distinct modes – “Learn Mode” and “Practice Mode.” The “Learn Mode” helps teach the user the recommended steps for Hands-Only CPR and using AED devices. Once users have gone through the “Learn Mode,” they can enter the “Practice Mode,” where they are scored on their performance. The VR experience has won multiupel awards including the prstigious AWE Auggie Awared for Best Healthcare & Wellness Solution[4]
American Horror Story VR Experience
[edit]FX Networks - American Horror Story VR Experience[5] FX Networks launched a VR experience at Comic-Con San Diego to tease up the latest season of the horror franchise. Fans of the show got the chance to step into the AHS world with the HTC Vive. Debuting publicly for the first time just outside the convention center at the Hilton Bayfront Park, FX built an immersive American Horror Story VR experience for fans inside a dark, ominous-looking silo. North Kingdom, the creative agency, selected Groove Jones as the VR studio to help bring their vision to life. This was not an experience for the faint of heart. This was top-notch horror, and fans were given a glimpse into what was ahead in this year’s super-secret season. [6]
Scooby-Doo Character Studio
[edit]Warner Bros. Discovery - Scooby-Doo Character Studio[7] Acme Innovation worked with Groove Jones to create a never-been-done-before interactive experience for Scooby-Doo fans and Warner Bros. Discovery. The project brings the beloved characters Scooby-Doo and Shaggy to life through an interactive web app, allowing fans to create personalized Mystery Inc. style avatars and immerse themselves in the original Scooby-Doo classic adventure, “What A Night for a Knight.” The interactive experience’s primary feature is a web-based application that lets fans participate in an interview with Scooby-Doo and Shaggy. Fans can also create personalized avatars in the classic 1970s Scooby-Doo art style. The app also includes an e-commerce store so that fans can purchase personalized merchandise with their custom avatar character alongside the Mystery Inc. gang. [8]
References
[edit]- ^ "Top Immersive Advertising Companies for 2024". XR Today. 2024-04-24. Retrieved 2024-04-24.
- ^ "AWE 2024 Auggie Award Winners". AWE. 2024-06-19. Retrieved 2024-06-19.
- ^ "Hands Only CPR VR Experience". Groove Jones. 2024-06-15. Retrieved 2024-03-24.
- ^ "AWE 2024 Auggie Award Winners". AWE. 2024-06-19. Retrieved 2024-06-19.
- ^ "FX Network's American Horror Story VR Experience at Comic-Con San Diego". Groove Jones. 2016-10-22. Retrieved 2016-10-22.
- ^ "American Horror Story VR is Absolutely Terrifying". IGN. 2016-07-28. Retrieved 2016-07-28.
- ^ "Scooby-Doo Character Studio" (PDF). KidStuff Pubic Relations. 2024-09-25. Retrieved 2024-09-25.
- ^ "Scooby-Doo Character Studio Case Study". Groove Jones. 2024-11-18. Retrieved 2024-11-18.
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