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Draft:F'real (brand)

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F'real
Founded2003
Headquarters,
ParentRich Products

F’real is a brand of milkshakes and smoothies. They are set up as machine kiosks where customers place a cup of batter of the flavor of their choice into a metal cup which it raises the shake to mix it.

History

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In 2003, Jim opened as F’real Foods LLC and they used blenders for their machines in Tulsa, Oklahoma. They moved their headquarters are in Emeryville, California. The concern was a faster time to make the shakes.[1]

In 2023, as celebration for their 20th anniversary, they launched a “birthday cake batter” flavor and began using B7 blenders in their machines.[2] Later, stores began doing $0.99 shakes for a limited time.[3] In a press release, the company wishes to aspire to Generation Z audiences and there are 24,000 worldwide.[4][5] After launching flavors such as Bubblegum in the United Kingdom,[6] they later adopted the “Discover Your f’real” slogan and campaign since they were bought by Rich Products in Buffalo, New York.[7]

In 2024, Rich Products began expanded it's brand to include pizza and dough, with emphasis on gluten free options, and a cinnamon flavor for National Churro Day.[8]

References

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  1. ^ "For frozen beverages, time is money". Nation's Restaurant News. 2024-05-06. Retrieved 2024-05-23.
  2. ^ "f'real Birthday Cake Batter Milkshake". Convenience Store News. 2023-09-26. Retrieved 2024-05-23.
  3. ^ "Sheetz offering 99-cent milkshakes to celebrate the first day of summer". fox43.com. 2023-06-20. Retrieved 2024-05-23.
  4. ^ f'real. "f'real Celebrates 20 Years of Delicious Innovation with Birthday Cake Batter Milkshake". www.prnewswire.com (Press release). Retrieved 2024-05-23.
  5. ^ "Sheetz celebrates summer with 99-cent F'real milkshakes". WFXRtv. 2023-06-22. Retrieved 2024-05-23.
  6. ^ "Supplier News: Lovely Bubbly! f'real Launches Bubblegum Flavour as UK Exclusive". acs.org.uk. September 3, 2023. Retrieved May 22, 2024.
  7. ^ Ulie, Chuck. "New f'real Marketing Campaign Intended to Boost C-Store Visits". CSP Daily News. Retrieved 2024-05-23.
  8. ^ "Rich Products Adds New f'real LTO Flavor and Pinsa Pizza Crust". www.convenience.org. Retrieved 2024-05-23.