Draft:Eleanor Kubacki

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Born: 11-08-1966 Nationality: American Occupation: Entrepreneur, CEO of EFK Group Years active: 1996–present Known for: Founder and CEO of EFK Group, Social Responsibility Advocate Children: 2 (Dakota and Cooper)

Early Life and Education Eleanor Kubacki is an American entrepreneur and business leader known for her role as the founder and CEO of EFK Group, an advertising agency based in New Jersey. Eleanor began her career with a focus on resilience, persistence, and creativity, which eventually led to the success of her business. Her professional journey has made a significant impact in the advertising industry.

Career EFK Group Eleanor Kubacki founded EFK Group in 1996, establishing it as a socially responsible and woman-owned advertising agency. Under her leadership, EFK Group has grown to become one of the top creative agencies in the nation, serving notable clients such as the National Science Foundation, the State of New Jersey, the United States Navy, Nike, and Prince Global Sports.

A pioneer in adapting to the ever-changing landscape of technology, Eleanor was an early adopter of website development and launched a full-service in-house development department, setting her agency apart from competitors in the early digital era.

Social Responsibility Eleanor is a strong advocate for businesses operating with social responsibility at their core, a philosophy she championed long before it became a mainstream concept. Her approach involves using business as a force for good, emphasizing that companies should solve societal challenges rather than contribute to them. This vision is evident in her leadership of EFK Group, which has conducted over 3,000 hours of pro bono work for charitable organizations in New Jersey.

Good Behavior Brand In addition to her work with EFK Group, Eleanor Kubacki is the founder of Good Behavior Brand, a socially responsible venture that collaborates with struggling artisans from Kenya, Mexico, and India to produce unique, ethically sourced products for the U.S. market. The brand emphasizes fair market pricing, ensuring that artisans are compensated fairly for their work while creating a sustainable economic impact in their communities.

Awards and Recognition EFK Group has been consistently recognized as one of the best places to work in New Jersey, an achievement that reflects Eleanor’s commitment to fostering an inclusive and empowering workplace culture. Other awards include: Leading Women In Business issued by NJBIZ Aug 2022, Entrepreneur of the Year, issued by Greater Princeton Chamber of Commerce, Nov 2015, Top 50 Business Women in NJ, Top 50 Business Women in NJ, issued by New Jersey Business Magazine, Mar 2014, Inc. Magazine Top Urban Companies To Watch" Inc., and 18th Fastest Growing Privately Held Companies in Region18th Fastest Growing Privately Held Companies in Region, issued by Wharton Business School and Philadelphia Chamber of Commerce.

Personal Life Eleanor Kubacki is married to Randy Silver and mother of two children, Dakota and Cooper.

Legacy and Impact Eleanor Kubacki's career is defined by her resilience, innovation, and social responsibility. She is known for her persistence in business, exemplified by her pursuit of a particular account 33 times before winning it on the 34th attempt. Her ability to reinvent EFK to keep pace with technological and cultural changes has made her a dynamic figure in the advertising world. Eleanor continues to inspire others with her relentless pursuit of success, grounded in the belief that businesses should contribute positively to society.

References