Draft:Db
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Last edited by Vargr Skadi (talk | contribs) 2 seconds ago. (Update) |
Db (Douchbags), is a premium luggage brand started in 2009.
| Formerly | Douchebags |
|---|---|
| Industry | Luggage |
| Founded | 2009 |
| Founder | Jon Olss, Truls Brataas |
| Headquarters | Oslo , Norway |
Area served | Worldwide |
| Products | Sports Luggage, Luggage |
The original bag was a ski bag with an intelligent hookup system that expanded into a wider lineup of backpacks, suitcases and purpose designed luggage for sports gear such as ski’s, snowboards, bicycles and surfboards
History
[edit]Db was founded in Norway in 2009 by freeski legend Jon Olsson and engineer Truls Brataas with the goal of redefining travel gear to enable better journeys. Db designs and markets backpacks, carry bags, luggage, and accessories for urban people who love outdoor lifestyles and travel. Db is independently owned and operated from its headquarters located in Oslo, Norway where the company employs 60 people.
Rebrand to Db
The products were especially originally primarily popular in Scandinavian countries It also helped that the word douchebag didn’t have the same connotation with Norwegians and Swedes as it did with native English speakers, who liked the bags but not the name.
As Douchebags grew from side-project to a truly global brand, the name became the elephant in the room, and communications increasingly used the shortened version of “Db” instead of the full name, Douchebags. As the company wanted to reach more people, particularly in native English speaking countries like the United States, UK and Australia, they’d have to change the name.
Db was the choice, since it had already been introduced.
But what does Db mean? They considered having the letters stand alone, and not mean anything. They considered finding some Norwegian or Swedish words that started with D and B and putting them together, a nod to their Scandinavian roots. But as they were exploring other combinations with Db — Dreambig, Dobetter, Dangerousbacon.
Db means anything. And everything. And something different everyday. And just like Jon’s audience decided on Douchebags back in the day, they could put the power back in the community’s hands and let them decide what Db means to them.
Today, Db changes with the whims of every passionate traveler that books a ticket, packs their bags and chooses to Departboldly... Desertboredom… no wait, Discoverbali…
Design and Technology
[edit]To solve the hassle of carrying multiple bags, we invented the Hook-Up System™, which enables you to connect your bags together. Hook up and haul several bags with one hand, and carry your coffee in the other
Awards
[edit]Db is a multiple ISPO design award winner and Brataas is a recipient of the International Ernst & Young Entrepreneur of the year award.
The company is a 6-time Gaselle award winner following its triple-digit growth and sustained profitability since the brand officially launched in 2012.
Partnerships, Collaboration’s and Popups
[edit]Bakery
[edit]Florist
[edit]Db x Chris Burkard
[edit]These limited edition products made together with explorer and photographer Chris Burkard will be your best friend whether you're exploring near and far from home, or going for a dusk-to-dawn shot on assignment.