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Draft:Coke Studio (franchise)

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Coke Studio
OwnerThe Coca-Cola Company
Years2008–present
Films and television
Television series
  • Coke Studio Africa
  • Coke Studio Algérie
  • Coke Studio Bangla
  • Coke Studio Bharat
  • Coke Studio Bel 3arabi
  • Coke Studio Pakistan
  • Coke Studio Global
  • Coke Studio Tamil

Coke Studio is a international music franchise renowned for its innovative live studio format. Established artists collaborate with a house band and guest musicians, fostering a unique fusion of musical styles.[1] Originally presented in episodic television broadcasts featuring multiple songs, the format has evolved in some regions to focus on individual song releases.[2][3][4] This dynamic approach celebrates musical diversity, seamlessly blending Western instruments like guitars with traditional instruments such as the sitar, creating a truly global soundscape.[5]

History

[edit]

In 2007, Coke Studio debuted in Brazil with the innovative concept of Estúdio Coca-Cola. This initiative aimed to create a unique platform for artistic fusion by bringing together Brazilian artists from various musical backgrounds.[6] The concept garnered international attention, leading to the first international adaptation in Pakistan in 2008. A successful partnership between a Coca-Cola executive and a prominent Pakistani musician established the format for future seasons, with the inaugural season featuring a live audience.[7]

Coke Studio's global expansion continued in the following years. In 2011, India joined the initiative with Coke Studio @ MTV.[8][9] This version, initially produced by Leslee Lewis, ran for four seasons with MTV India serving as the official broadcaster.[10][11] In 2013, Coke Studio Africa launched, produced by Good Noise Productions, providing a platform for artists across the African continent with a wide television and radio audience.[12][13]

The Philippines entered the Coke Studio scene in 2017 with a season spearheaded by well-known musicians. Subsequent seasons of Coke Studio Philippines were led by different producers.[14][15] In 2022, Coke Studio Bangla, a digital-first platform, launched in Bangladesh to celebrate the country's rich musical heritage.[16][17][18] That same year also saw the introduction of a global version of Coke Studio, further solidifying its international presence.

Most recently, in February 2023, Coke Studio returned to India after an eight-year hiatus.[19] The show underwent rebranding as Coke Studio Bharat to reflect the vast diversity of Indian music.[20][21] Alongside this relaunch, a Tamil-language edition, Coke Studio Tamil, was launched, further enriching the Indian musical landscape.[22][23] In 2024, Coke Studio expanded to Australia and New Zealand, demonstrating the program's continued global reach.[24]

Format

[edit]

Coke Studio features a unique format that combines live studio recordings with collaborations between established artists, a house band, and additional musicians. This approach creates a dynamic platform for showcasing a wide range of musical styles. The performances are captured live and made available on various streaming platforms, offering viewers the chance to experience the raw energy of the recordings.[25][26]

Visually, Coke Studio emphasizes the collaborative nature of the music through frequent close-up shots. While lead singers are a focal point, the camerawork ensures the contributions of the entire ensemble are highlighted. This creates a sense of unity and showcases the intricate interplay between the various musicians.[27][28][29]

Coke Studio embraces a global soundscape, seamlessly weaving together musical influences from across the world. The program features a captivating mix of instruments, including Western staples like guitars, pianos, synthesizers, and drums, alongside traditional instruments from the Indian subcontinent such as the harmonium, rubab, sarod, sitar, and various percussion instruments. This unique combination allows for a rich tapestry of sound that reflects the diverse musical heritage of the regions where Coke Studio is produced.[30][31]

Release

[edit]

Traditionally, the show aired on television and digital platforms, with each episode featuring multiple songs. However, there has been a shift in format in recent seasons.[32] Starting from season fourteen, Coke Studio Pakistan transitioned to releasing individual songs instead of featuring them within episodes. This change has also been adopted by the newer Coke Studio Bangla, Coke Studio Bharat, Coke Studio Tamil editions, and the global edition, Coke Studio Global.[33][34]

References

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  1. ^ Dr Vineeta Agrawal & Dr Piali Haldar (8 May 2023). "Fascinating Saga of A Beverage Giant THE COKE STORY". Pune Mirror. Retrieved 10 May 2023.
  2. ^ Anurag Tagat (27 January 2023). "Arivu, Sean Roldan, Benny Dayal and More Lead Coke Studio Tamil Season One in Jubilant New Trailer". Rolling Stone India. Retrieved 30 March 2023.
  3. ^ Sharon, Smyrna (7 February 2023). "Coke Studio India returns as Coke Studio Bharat on February 7". Indulgexpress. Retrieved 25 March 2024.
  4. ^ "Coke Studio Africa 2023 Unveils Sensational "Traboski (Remix)"". Daily Post Nigeria. 23 October 2023. Retrieved 30 January 2024.
  5. ^ Deepti Unni (4 July 2011). "The Challenge of Fusion". Rolling Stone India. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  6. ^ Taimur Tajik. "Let the Music Do the Talking: Lessons brands could learn from Coke Studio". Aurora. Archived from the original on 29 April 2024. Retrieved 29 April 2024.
  7. ^ Moye, Jay (2013-11-01). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". The Coca-Cola Company. Retrieved 2015-12-23.
  8. ^ Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.
  9. ^ IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  10. ^ Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  11. ^ Press Trust of India (24 February 2015). "Coke Studio returns with season 4". The Indian Express. Retrieved 2 January 2021.
  12. ^ "Coke Studio Africa Premiere". Nation. 2 July 2020. Retrieved 30 January 2024.
  13. ^ "Inside the growth of Coca-Cola's music TV show in Africa". Digiday. 17 August 2017. Retrieved 30 January 2024.
  14. ^ "OPM ON THE MOVE: Coca-Cola takes the 'Coke Studio Philippines' experience on the road". Interaksyon. 27 November 2017. Retrieved 26 September 2019.
  15. ^ "OPM ON THE MOVE: Coca-Cola takes the 'Coke Studio Philippines' experience on the road". Interaksyon. 27 November 2017. Retrieved 26 September 2019.
  16. ^ "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 2022-02-20.
  17. ^ "Coke Studio Bangla season 2 to begin their journey from Feb 14". The Daily Star. 5 February 2023. Retrieved 17 February 2023.
  18. ^ Staff Correspondent (8 April 2024). "Coke Studio Bangla returns with Season 3". The Business Post. Retrieved 10 April 2024. {{cite news}}: |last= has generic name (help)
  19. ^ Bapna, Amit (2 February 2023). "Coca-Cola relaunches Coke Studio music platform to connect with the new India". The Drum. Retrieved 25 March 2024.
  20. ^ Bapna, Amit (2 February 2023). "Coca-Cola relaunches Coke Studio music platform to connect with the new India". The Drum. Retrieved 25 March 2024.
  21. ^ "India gets its own version of Coke Studio, to promote 50 independent artists". WION. 3 February 2023. Retrieved 11 May 2023.
  22. ^ Team Indulge (18 January 2023). "Is Coke Studio launching a Tamil platform soon?". Indulgexpress. Retrieved 25 March 2024.
  23. ^ Tandon, Suneera (26 January 2023). "Coke Studio India stages a comeback with Tamil edition". Mint. Archived from the original on 27 January 2023. Retrieved 27 January 2023.
  24. ^ McNamara, Lauren (5 April 2024). "Coca-Cola's Coke Studio lands in Australia and New Zealand led by Tones And I". Mumbrella. Retrieved 19 May 2024.
  25. ^ Rehman, Maliha (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Images. Retrieved 26 February 2019.
  26. ^ Sandeep Goyal (17 February 2023). "Will a new, improved Coke Studio succeed?". Business Standard. Retrieved 6 March 2023.
  27. ^ Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  28. ^ Sharma, Karuna (3 February 2023). "How Coca-Cola has imbibed itself into pop culture with Coke Studio". Social Samosa. Retrieved 25 March 2024.
  29. ^ Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  30. ^ Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  31. ^ "'Music Transcends Everything': Coke Studio Fuses Genres and Cultures, Creates International Franchise". The Coca-Cola Company. 1 November 2013. Archived from the original on 28 July 2018. Retrieved 26 August 2015.
  32. ^ Mahmood, Rafay (2014-07-31). "Raising the curtain on Coke Studio 7". The Express Tribune. Retrieved 2022-10-04.
  33. ^ Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Archived from the original on 3 February 2023. Retrieved 4 February 2023.
  34. ^ "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
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