Draft:Cara Federici
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|  |
Cara Federici | |
|---|---|
| Born | March 4, 1979 |
| Nationality | American |
| Occupation(s) | Founder and CEO of the Madison Melle Agency and Tech Theory Group |
Cara Federici (born March 4, 1979) is an American businesswoman, entrepreneur and former hotelier. She is the CEO & founder and Head of Design of The Madison Melle Agency,[1] a creative design studio, lifestyle branding and marketing firm based in Los Angeles that primarily serves the hotel industry.
Federici is also the founder of Tech Theory Group,[2] a technology advisory firm that designs and delivers managed IT infrastructure and technology solutions to the hospitality industry.
Education
[edit]Federici attended Parsons School of Design in New York City and graduated cum laude from Tulane University in New Orleans with a Bachelor of Arts in Communications and a double minor in Business and Studio Art. She also holds a Certificate of Hotel Real Estate Investments and Asset Management from Cornell University.[3]
Career
[edit]Early career
[edit]After attending college, Federici moved to Los Angeles and joined the hotel industry, beginning her career at Standard Hotels in 2002 and JRK Hotel Group in 2005.[4][5] From 2008 to 2015, she was Vice President of Room Sales & Marketing and Vice President of Hotel Operations at Palisociety (formerly Paligroup Management LLC).[6]
In 2015, Federici joined Proper Hospitality Group to help them launch their inaugural Proper Hotels in Hollywood. In 2017, she became Vice President of Americas Operations at Cachet Hotel Group.[7]
The Madison Melle Agency
[edit]Federici founded The Madison Melle Agency in 2018.[8] It provides creative design and consultancy services to leading luxury lifestyle companies including Brookfield Properties, Relais & Chateaux’s Calabash Granada, Casetta Group, Bridgeton Hospitality, Two Bunch Palms, Marram Montauk, Walker Hotels, Petit Ermitage, Saira Hospitality, Wylder Hotels, Cachet Hotel Group, Solay App and Skypod.[9][10]
In 2020, Federici was announced as a committee member for the Boutique Lifestyle Leaders Association (BLLA).[11][12]
Federici has stated that boutique hoteliers set the trends for the hotel industry because they are able to offer a more genuine and authentic experience for their clientele that creates a closer connection with the hotel’s employees and community.[13]
In 2024, The Madison Melle Agency was awarded membership in Surface magazine’s The List,[14] a directory curated by their editors that showcases “designers and brands committed to quality, craft and innovation”.[15]
Tech Theory Group
[edit]In 2020, Federici launched technology advisory firm, Tech Theory Group, to design and implement information technology solutions and infrastructure services for the hospitality, real estate, healthcare and retail industries.[16][17]
Thought leadership
[edit]Federici advises the hotel industry on how to leverage artificial intelligence to support day-to-day operations,[18][19] hotel digital marketing,[20][21] digital-first customer communication strategies,[22] and current and future industry trends.[23][24]
References
[edit]- ^ "The Madison Melle Agency | Brand Design | Digital Marketing | Creative Studio | Hospitality & Lifestyle Consulting Firm". The Madison Melle Agency. Retrieved 2024-04-26.
- ^ "Home". tech theory group. Retrieved 2024-04-26.
- ^ "Hotel Real Estate Investments and Asset Management". eCornell. 2013-04-11. Retrieved 2024-04-26.
- ^ "Episode 94: Cara Federici | Travel With Meaning Podcast". Everand. Retrieved 2024-04-26.
- ^ Stories, Local (2024-03-04). "Inspiring Conversations with Cara Federici of The Madison Melle Agency - Voyage LA Magazine | LA City Guide". voyagela.com. Retrieved 2024-04-26.
- ^ Stories, Local (2019-01-29). "Meet Cara Federici of The Madison Melle Agency - Voyage LA Magazine | LA City Guide". voyagela.com. Retrieved 2024-04-26.
- ^ "Cara Federici | The Madison Melle Agency Founder". natfluence. Retrieved 2024-04-26.
- ^ agency, the MADISON MELLE. "Renowned Hotelier Offers Insider Strategy With Launch of The Madison Melle Agency". www.prweb.com. Retrieved 2024-04-26.
- ^ "Portfolio". The Madison Melle Agency. Retrieved 2024-04-26.
- ^ Behance. "The Madison Melle Agency". Behance. Retrieved 2024-04-26.
- ^ https://static1.squarespace.com/static/6132a826065ee67bf002b001/t/6243d077f000fa70cf7cf079/1648611447225/Release%2BDecember%2B15%2C%2B2020-BLLA%2BAnnounces%2B2021%2BBoard%2Band%2BCommittees.pdf
- ^ "BLLA Board of Advisors". BLLA. Retrieved 2024-04-26.
- ^ Team, BLLA Editorial (2022-03-17). "High Society: The Madison Melle Agency". BLLA. Retrieved 2024-04-26.
- ^ "The Madison Melle Agency – The List". SURFACE. Retrieved 2024-04-26.
- ^ "About The List: The Destination for All Things Surface Approved". SURFACE. Retrieved 2024-04-26.
- ^ Group, Tech Theory. "Tech Theory Group Announces Launch of Innovative Technology Advisory Firm". www.prweb.com. Retrieved 2024-04-26.
{{cite web}}:|last=has generic name (help) - ^ "About". tech theory group. Retrieved 2024-04-26.
- ^ "Artificial Intelligence Meets Hospitality | By Cara Federici". Hospitality Net. Retrieved 2024-04-26.
- ^ Agency, The Madison Melle (2023-01-16). "Artificial Intelligence Meets Hospitality". Medium. Retrieved 2024-04-26.
- ^ Agency, The Madison Melle (2023-01-16). "Our Next Frontier". Medium. Retrieved 2024-04-26.
- ^ The Guestbook Show Episode 4: Talking Hotel Digital Marketing. Retrieved 2024-04-26 – via www.youtube.com.
- ^ Agency, The Madison Melle (2023-01-16). "SiteMinder's expert content series: Hotel consultancy edition with Cara Federici of Tech Theory…". Medium. Retrieved 2024-04-26.
- ^ Team, BLLA Editorial (2022-03-17). "High Society: The Madison Melle Agency". BLLA. Retrieved 2024-04-26.
- ^ Stone, Madeline. "These 9 innovative hotel chains are the ones to watch as the travel industry makes its big comeback, experts say". Business Insider. Retrieved 2024-04-26.