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Draft:Bucilla Corporation

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The Bucilla Corporation was founded as Bernhard Ulmann and Company in 1867.[1] "Bucilla" is an acronym formed from "Berhard Ulmann Company, Incorporated (Lace, Linen and Accessories);" at first a nickname for the company, this eventually became the company's name.[2] The company's founder, Bernhard Ulmann, was an American Jewish immigrant from a German textile merchant family,[3] who came to New York City from Fuerth, Germany.[2] His business was successful,[4] and continued to expand and grow through the early 20th Century. By 1900's, the company's assets exceeded $1 million, and the business had expanded, manufacturing yarns, household products, and publishing books of designs with instructions.[2] Berhnard Ulmann retired in 1914, after reorganizing his company as an employee-owned entity, the "Bernhard Ulmann Co".[2] He died in 1915.[5] Ulmann's daughter, Doris Ulmann was a well-regarded photographer.

Under the imprint "Bernhard Ulmann Co.," the company published instructional volumes and booklets on fiber arts, including an extensive volume on crochet in 1912.[6] Instructional booklets from the 1930's through the 1970's include knitting and crochet for people of all ages and for all occasions, as well as patterns for home décor.[7][8][9][10][11][12] From the 1950's, Bucilla began making kits, in response to changing interests of home fiber arts hobbyists.[13] Indian Head Mills purchased the company in the 1960's;[1] it since has changed hands many times.[13] Bucilla was in the news in 1968 when Julie Nixon completed a Bucilla kit of the Seal of the United States of America as a gift for then-president Richard Nixon[14] and the New York Times documented a boom in handcrafting kits in the early 1970's.[15] Since 1996, Bucilla has been owned by the Dyson-Kissner-Moran Corporation, as a part of their Plaid Enterprises division.[13] Bucilla's focus today is on needlework kits (including crochet, embroidery, counted cross-stitch, and felt crafting) for a variety of holiday and home décor uses.[16] Modern Bucilla crafters are active on social media, sharing their creations using both new and vintage kits.[17][18]

four christmas ornaments, scarecrow, tin man, lion, and Dorothy, made from felt, hand-stitched, appliqued, sequined, embroidered, and stuffed.
Modern Bucilla christmas ornaments, crafted from a 1970's vintage kit

References

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  1. ^ a b "Indian Head Mills". New York Times. April 11, 1960. p. 49.
  2. ^ a b c d Jacobs, Philip Walker (2001). The Life and Photography of Doris Ulmann. Lexington, KY: The University Press of Kentucky.
  3. ^ Doris Ulmann: In Focus. Getty Publications. 1996.
  4. ^ McEuen, Melissa A. (2000). Seeing America: Women Photographers Between the Wars. Lexington, KY: University Press of Kentucky.
  5. ^ "Obituary 1 -- No Title". New York Times. Nov 30, 1915. p. 13. Retrieved July 14, 2024.
  6. ^ The glossilla book of crochet novelties. Bernhard Ulmann & Co. 1912.
  7. ^ Bucilla Blue Book No. 3: Original Designs in Tatting, Novelty, and Filet Crochet. Bernhard Ulmann Co. 1930.
  8. ^ Bucilla Flower Loom Creations. Bernhard Ulmann Co. 1937.
  9. ^ Campus Classics for Knitters. Bernhard Ulmann Co. 1944.
  10. ^ New Stoles and Cover-Ups to Knit and Crochet. Bernhard Ulmann Co. 1952.
  11. ^ Raglans: for Boys and Girls Sizes 4 to 14. Bernhard Ulmann Co. 1964.
  12. ^ New Knits and Crochets in Bucilla Melody. Bernhard Ulmann Co. 1970.
  13. ^ a b c "The History of Bucilla | The History of Bucilla DIY craft ideas, products, and more | Plaid Online". plaidonline.com. Retrieved 2024-07-15.
  14. ^ Reif, Rita (November 7, 1968). "Mr. Nixon Learns All isn't Needlepoint". New York Times. p. 56.
  15. ^ Bender, Marylin (March 28, 1971). "Craft Comeback: Convention, Lack of It Meeting In Trend". New York Times. p. 216.
  16. ^ "Bucilla". PlaidOnline, Bucilla. Retrieved July 14, 2024.
  17. ^ "Official Bucilla Group". Facebook.
  18. ^ "Vintage Bucilla Buddies". Facebook.