Draft:Baccarat Rouge 540
Baccarat Rouge 540 is a fragrance created by Francis Kurkdjian for the Baccarat crystal company.
In 2013, the crystal company Baccarat commissioned Kurkdjian to make a perfume for its two-hundred-and-fiftieth anniversary.[1] Initially the perfume was a limited edition run of Baccarat crystal bottles, priced at three thousand Euros each. Released in fall 2014, Rouge 540 (named for the temperature at which Baccarat crystal is produced) quickly sold out but Kurkdjian gave a bottle as a gift to the vice-president of beauty at the department store Neiman Marcus, Kelly St. John, who received so many compliments on it that she suggested Kurkdjian produce it for sale at their stores.[1] Kurkdjian and Baccarat struck a deal allowing him to sell the synthetic gourmand fragrance in his signature square glass bottles, and it became one of the best-selling fragrances in the world, propelled by fragrance reviewers on TikTok.[1]
The fragrance has been widely imitated, with many consumers looking for "dupes" that replicate the fragrance at a lower price point.[2]
References
[edit]- ^ a b c Syme, Rachel (16 September 2024). "The French Perfumer Behind the Internet's Favorite Fragrance". The New Yorker. Retrieved 21 September 2024.
- ^ Honkus, Mary (2024-01-25). "Every Viral Baccarat 540 Dupe That's Actually Worth Your $$$". Cosmopolitan. Retrieved 2024-09-21.