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Draft:Angie Gola-Ebue

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Angie Gola-Ebue is a British entrepreneur and commercial executive currently serving as the Global Head of Advertising and Partnerships at HER, the dating and social app for LGBTQIA+ communities. She previously held key leadership roles, including Vice President of Regional Sales at Tinder, and was recognised as one of Campaign Magazine's "40 Over 40" in 2023 for her contributions to the advertising industry.[1]

Early life

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Angie Gola-Ebue grew up in the small seaside town of Hastings, where she attended Hillcrest School alongside her two younger brothers. Angie is of dual heritage; her mother is Nigerian, and her father is of Jamaican and Caucasian descent.[citation needed]

Career

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Media Planning

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Gola-Ebue began her career as a media planner, working with Red Driving School and MEC.[citation needed]

VICE Media

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In 2010, she joined VICE Media, eventually rising to the role of Head of Sales for the EMEA region. Based in the UK office, she played a pivotal role in generating over £100 million in revenue and contributed to the success of platforms such as Noisey, VICE News, THUMP, MUNCHIES, and i-D.[citation needed]

While at VICE Media, Gola-Ebue collaborated with notable journalists like Andy Capper, and worked with Shane Smith on groundbreaking projects, including The Creators Project, a partnership between Intel and VICE that celebrated innovation in art and technology. The project won a Shorty Award in 2013.[2]

Tinder

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In 2016, Gola-Ebue joined Tinder as its first UK-based employee and served as Vice President of Regional Sales. She established the app’s global advertising department, scaling ad revenue and forging strategic partnerships worldwide for Tinder and the broader Match Group portfolio, including Match.com, OkCupid, and Plenty of Fish. Notable campaigns under her leadership included collaborations with Orbit Gum[3] and Calvin Klein.[4]

HER

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Since 2022, Gola-Ebue has served as Global Head of Advertising and Partnerships at HER, the world’s largest dating and social platform for women, non-binary, and transgender individuals.[citation needed]

Entrepreneurship

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In 2020, Gola-Ebue founded Intermediary, a consultancy specialising in commercial representation for brands such as L'Oréal, Dazed Media, Diageo, and Netflix.[citation needed]

Activism and philanthropy

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Gola-Ebue is an advocate for marginalised communities, particularly within the advertising industry. She has contributed to LGBTQIA+ representation through initiatives like Tinder’s "More Genders" campaign[5] and has supported mentoring programs such as Media for All, Mentor Black Business, and the Conscious Advertising Network.

She has delivered keynote speeches at events like International Women's Day and the Cannes Lions International Festival of Creativity, promoting diversity, inclusion, and excellence in advertising. Gola-Ebue also supports climate change initiatives, co-signing an open letter urging tech platforms to combat climate misinformation.[6]

Personal Life

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Gola-Ebue lives in London with her partner and two sons. She is a passionate music and travel enthusiast.[citation needed]

Awards and Honours

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  • 2024: Judge, Shorty Awards
  • 2024: Judge, Inspiring Women Awards[7]
  • 2024: Judge, PR Week Purpose Awards[8]
  • 2023: Campaign Magazine "40 Over 40"[1]
  • 2018: Digiday Award, Best Brand Partnership for i-D x Chanel, Vice Media

References

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  1. ^ a b "2023 Winners". Campaign 40 over 40. Retrieved 2024-12-13.
  2. ^ "The Creators Project, a partnership between Intel and VICE". Shorty Awards. Retrieved 2024-12-13.
  3. ^ "Orbit Gum matches with Tinder on chatbot to keep dating clean". Marketing Dive. Retrieved 2024-12-13.
  4. ^ Nudd, Tim (2015-07-30). "Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating". Adweek. Retrieved 2024-12-13.
  5. ^ Tinder (2016-11-15). #AllTypesAllSwipes | Introducing More Genders | Product Release | Tinder. Retrieved 2024-12-13 – via YouTube.
  6. ^ Watson, Imogen (2021-11-10). "Advertisers sign open letter calling out tech platforms for climate misinformation". PR Week. Retrieved 2024-12-13.
  7. ^ "Judges 2025". Campaign Inspiring Women Awards. Retrieved 2024-12-13.
  8. ^ "Angie Gola-Ebue". Purpose Awards. Retrieved 2024-12-13.