Draft:Alto
Alto is an American ridesharing company that positions itself as a premium alternative to industry-leaders Uber and Lyft based in Dallas, Texas. The company operates using a subscription membership model and drivers are employed by the company rather than independent contractors. It has abandoned its plan to move to a fully electric vehicle fleet.[1]
It was founded by Will Coleman and Alexandra Halbardier, both Dallas natives, in 2018.[2]
Alto expanded to Washington, DC in January 2022.[3] It launched in San Francisco in July 2022 but exited the market a year later.[4] At the time, it said that the decision would speed its growth in the remaining markets of Los Angeles, Miami, Washington, D.C., Dallas and Houston and that it would soon announce new markets.[4]
In January 2024, it also abandoned the Washington, DC and Miami markets.[1] In Miami, this resulted in the firing of over 100 employees.[5]
In 2024, the Dallas City Council, controversially,[6] gave the company exclusive access and signage to curbside pickup at Dallas Love Field Airport.[7]
- ^ a b Uber, Lyft rival Alto shrinks and abandons all-EV plan
- ^ https://www.dallasnews.com/business/entrepreneurs/2019/01/22/this-dallas-startup-just-hauled-in-14-5-million-to-disrupt-uber-lyft/
- ^ Rideshare 2.0: Uber and Lyft get some real competition
- ^ a b https://www.sfgate.com/tech/article/alto-leaves-san-francisco-ride-hailing-18201139.php
- ^ Dallas-based company to shut down Miami facility, lay off 100-plus employees
- ^ Dallas squeezes travelers with Alto rideshare contract at Love Field
- ^ Dallas gives Alto five-year exclusive on passenger pickup curbside at Love Field