Draft:1Million Dance Studio
| 1Million Dance Studio | |||||||||||||
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| YouTube information | |||||||||||||
| Channel | |||||||||||||
| Created by | Lia Kim | ||||||||||||
| Years active | 2015–present | ||||||||||||
| Genre | Music | ||||||||||||
| Subscribers | 26,3 million[1] | ||||||||||||
| Total views | 8,23 billion[1] | ||||||||||||
| Contents are in | Korean | ||||||||||||
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Last updated: July 5, 2024 | |||||||||||||
1Million Dance Studio, also known mononymously as 1Million (stylized in all caps), is a South Korean dance company that includes a dance academy, a choreographer agency, and a dance label. The instructors of 1Million have choreographed for K-Pop artists such as Jay Park, Girls’ Generation, 2NE1, GOT7, HyunA, EVERGLOW, MAMAMOO, etc.
Background and concept
[edit]It is the world's largest dance content company, and in addition to providing choreography production and academy classes by famous choreographers, 1Million also has a professional management team, an app development department aimed at platform development, and a filming/editing team for creative planning, video production, and post-production. , we also specialize in producing and promoting our own advertisements. In addition, the company is leading the way in research and development for the development of the dance industry, including the K-dance education platform, Korea Choreography Copyright Association, tourism industry, and AI technology, by signing numerous business agreements with companies, educational institutions, and the government.
The name '1MILLION' was inspired by the slogans "INSPIRE MILLIONS" and "DANCE TOGETHER". It was built with the meaning of "I hope 1 million people join us. Let’s earn as much as a million dollars!".[1]
1Million’s goal is to "develop dance as a lifestyle that anyone can work on and enjoy, like watching movies or exercising, rather than a fringe culture enjoyed by only a few."
History
[edit]- 2014.12 1MILLION DANCE STUDIO launching
- 2015.02 '1MILLION DANCE STUDIO' YouTube channel open
- 2015.09 Joined DIA TV by signing a contract with CJ E&M[a]
- 2016.01 YouTube subscribers 1M
- 2017.08 Held 1MILLION SUPERWEEK 'UP ALL DAY' Self-hosted workshop
- 2017.08 Held 1MILLION Solo Concert 'UP ALL NIGHT'
- 2018.02 Held Chinese Tour of 1MILLION SUPERWEEK
- 2018.06 Establishment of One Million Co., Ltd.
- 2018.07 YouTube subscribers 10M
- 2018.10 Open Instagram @1milliondance account
- 2019.09 Signed a 'Marketing Rep' contract with Innocean, an advertising agency affiliated with Hyundai Motor Group[b]
- 2020.01 Move to new building
- 2020.03 YouTube subscribers 20M
- 2020.07 Open YouTube online class
- 2021.02 Open 1MILLION Daejeon Studio
Members
[edit]- Original members
There are many original members who became famous together when the group initially started to rise on YouTube.
In 2019-2020, May J. Lee , Mina Myouong, Hyo Jin Choi, Kim Eun-ho, Yoon Jin-woo, and Yoo Jun-seon participated. Among the early members, many of them worked as instructors at other academies such as JUSTJERK ACADEMY. And between 2017 and 2019, Tinabu, Dohee, Minipak, Isabel, Yumeki, Ye Ji-kim, Debbie, Joo Young-bin, and Amy became instructors.
As of March 2020, there were a total of more than 30 choreographers and 16 exclusive choreographers. There has been a significant change in the leading instructors since 2018-2019, when MayJ Lee and Mina Myoung, who were popular instructors among the original members, left the company. 1Million is led by CEO Lia Kim, the first generation Lee Yu-jeong, the second and third generations Tinabu, Yumeki, Dohee, Debbie, Ye Ji-kim, Unal, JJ, Joo Young-bin, and Austin, and the fourth generation Harimu, Root, and Redy. Instructors who left the company, such as Mejeri, Nasori, Hyojin Choi, and Jane Kim, also return to give pop-up classes at 1Million.
In 2020, popping dancers Crazy Kyo and Dawonz's Veil joined, and in 2021, Daejeon Studio was opened with Unique Crew at the center. Between 2021 and 2022, Choi Young-jun and Baek Gu-young joined 1Million as directors.
Class
[edit]Step By 1M
[edit]Starter Class
[edit]Learner
[edit]Master
[edit]Projects
[edit]Artist collaborations
[edit]Choreography making
[edit]Concerts and workshops
[edit]Videography
[edit]Endorsements
[edit]Filmography
[edit]TV shows
[edit]Awards and achievements
[edit]- Gaon Chart Music Awards Style of the Year Award in the career graph category
- 2018 New Media Content Award Creator Category Special Award
Notes
[edit]- ^ Afterwards, various brands began looking for 1Million. For the first time in Korea, MCN collaborated with sports brand NIKE and produced various videos with domestic and foreign brands, including Chinese advertisements, PUMA, Jeju Tourism Organization, clothing brands Desigual, and Uniqlo.
- ^ Through this, INNOCEAN will exclusively carry out all content and channel marketing tasks, including the development and sales of indirect advertising products for '1MILLION DANCE STUDIO', acting as a model agency for choreographers, and consulting for new businesses.