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Doral (cigarette)

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Doral
Product typeCigarette
OwnerR.J. Reynolds
Produced byR.J. Reynolds
CountryUnited States
Introduced1969; 55 years ago (1969)
MarketsUnited States, Argentina[1][2][3]
Tagline"Taste me!", "Premium Taste, Guaranteed."
Carcinogenicity: IARC group 1

Doral is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company.

History

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Doral was first introduced in 1969 and is now available nationwide in the United States.[4]

Originally considered a premium brand, the cigarettes were re-branded in 1984 as a savings brand.[5] This made Doral the first officially branded cigarette in the value-savings market.[4]

In 1984, The New York Times tested various "low tar" and "low nicotine" brands and the tests concluded that Doral King Size and Doral King Size menthol had 5 MG of tar, 0,4 MG of nicotine and 3 MG of carbon monoxide.[6]

In 1999, it was reported that, due to R.J. Reynolds' sponsoring of various sport sponsorships, the brand was the third largest tobacco brand after Marlboro and Newport.[7]

In October 2014, it was reported that R.J. Reynolds might add another brand that had to be sold off to Imperial Tobacco (along with the Kool, Salem, Winston and Maverick brands) to secure the approval of the Federal Trade Commission to purchase the Lorillard Tobacco Company. This did not happen, however, and R.J. Reynolds still sells the brand today.[8]

Doral currently receives limited support from R.J. Reynolds, as Pall Mall has taken over as the company's primary discount brand.[4]

Advertisements

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Vintage Zippo cigarette lighter commemorating the 25th anniversary of Doral cigarettes

R.J. Reynolds made various poster advertisements to promote the Doral brand.[9][10][11][12][13][14][15] Magazine advertisements were done in comic strip format, such as one with a lion tamer worried about what his Doral pack sang.[16][17][18]

Doral's current slogan is "Premium Taste, Guaranteed". An early slogan was "Taste me!" done with female voices on broadcast commercials. This was lampooned by George Carlin in his 1972 stand-up bit "Sex in Commercials".[citation needed]

In 1972 and 1973, Doral was a sponsor of the NASTAR skiing competition, which they promoted with a "Doral-NASTAR Award".[19][20]

R.J. Reynolds also printed cigarette cards for Doral during the years 2000-2001.[21]

As of 2019, Doral held a market share of less than 1%.[22]

See also

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References

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  1. ^ "BrandDoral - Cigarettes Pedia". www.cigarettespedia.com.
  2. ^ "Doral". www.zigsam.at.
  3. ^ "Brands". www.cigarety.by.
  4. ^ a b c "What We Make - R.J. Reynolds Tobacco Company".
  5. ^ "Advertising; Doral Set As Generic Cigarette". The New York Times. 11 May 1984. Retrieved 17 January 2017.
  6. ^ AP (1984-03-04). "4 CIGARETTE BRANDS RATED LOW IN 3 RISK CATEGORIES". The New York Times.
  7. ^ "LOYALTY PROGRAM TAKES RJR'S DORAL TO NO. 3; TREND FIGHTER: 'DEAD, OLD' CIGARETTE BRAND REIGNITED". 30 August 1999.
  8. ^ Journal, Richard Craver/Winston-Salem (27 October 2014). "Reynolds may have to include Doral in Lorillard deal".
  9. ^ "Untitled Document". tobacco.stanford.edu.
  10. ^ "1980 Doral II Cigarettes Ad - This little tar 5mg". Vintage Paper Ads.
  11. ^ "Poor Women of Color, The Tobacco Industry Wants You!". www.smokingwhileblack.org.
  12. ^ "Vintage Tobacco/ Cigarette Ads of the 1990s (Page 7)". www.vintageadbrowser.com.
  13. ^ "1995 Doral Cigarettes Ad - Smokers Rights". Vintage Paper Ads.
  14. ^ "1997 Doral Cigarette Ad - Listens". Vintage Paper Ads.
  15. ^ Dewhirst, Timothy (November 2012). "Price and tobacco marketing strategy: lessons from 'dark' markets and implications for the WHO Framework Convention on Tobacco Control". Tobacco Control. 21 (6): 519–523. doi:10.1136/tobaccocontrol-2012-050693. PMID 23024172.
  16. ^ LIFE. Time Inc. 1971-12-31. pp. back cover.
  17. ^ "Vintage Tobacco/ Cigarette Ads of the 1970s (Page 4)". www.vintageadbrowser.com.
  18. ^ "Industry Targeting of Youth". portal.ct.gov.
  19. ^ "Ski". 1 November 1972 – via Google Books.
  20. ^ "Ski". 1 August 1972 – via Google Books.
  21. ^ "Doral Cigarettes: Bringing Cigarette Advertising Back to its Roots". Retrieved 17 January 2017.
  22. ^ Miller Lo, Erin J.; Young, William J.; Ganz, Ollie; Talbot, Eugene M.; O’Connor, Richard J.; Delnevo, Cristine D. (January 2022). "Trends in Overall and Menthol Market Shares of Leading Cigarette Brands in the USA: 2014–2019". International Journal of Environmental Research and Public Health. 19 (4): 2270. doi:10.3390/ijerph19042270. PMC 8871779. PMID 35206458.


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