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Disney Channel (Indian TV channel)

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Disney Channel
CountryIndia
Broadcast area
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)
Picture formatSDTV 576i
HDTV 1080i
Ownership
OwnerThe Walt Disney Company India
ParentDisney Star
Sister channelsDisney Star Channels
History
Launched16 December 2004; 19 years ago (2004-12-16) (SD)
15 March 2023; 20 months ago (2023-03-15) (HD)
Links
Websitedisneychannel.disney.in
Availability
Streaming media
Tata PlayLCN 657 HD
Airtel digital TVLCN 459 HD

Disney Channel is an Indian pay television channel owned by The Walt Disney Company India. a wholly owned by The Walt Disney Company. The channel is the Indian equivalent to the original American network and was launched on 16 December 2004. Disney Channel is available as a pay television channel on most subscription television providers in Hindi, Tamil, and Telugu.

The channel became the fifth most watched kids channel across all genres with TRP as of October 2020.[3]

History

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On 16 December 2004, Disney Channel India and its sister channel Toon Disney launched in India, both broadcasting in English and Hindi.[4][5] At first, the programming of the channel consisted of Disney's original shows imported from the US, such as Lizzie McGuire, That's So Raven, The Suite Life of Zack & Cody, Hannah Montana, Wizards of Waverly Place, Sonny with a Chance, The Suite Life on Deck, Jonas LA and Phineas and Ferb.

Disney India has produced local adaptations of international live action series. The first local adaptation, Best of Luck Nikki premiered on 3 April 2011. The Disney Channel Original Movie, Phineas and Ferb Across the 2nd Dimension premiered on the channel on 25 September 2011.[6]

2012 saw the channel's second local adaptation, The Suite Life of Karan and Kabir premiering on 8 April,[7] as well as the first Disney Channel India Original Movie, Luck Luck Ki Baat.[8]

In June 2014, Disney Channel India launched their first local animated series, Arjun Prince of Bali.[9]

The channel rebranded on 17 December 2014 with the new logo used internationally, with the exception of the logo colour being purple instead of blue, and had a strategy of showing family-oriented shows during the weekend. The weekend strategy was called "Shanivaar, Ravivaar only for Parivaar".[10] The family shows started airing on 31 January 2015. In early 2016 the channel stopped producing local live action shows, and decided to focus on Japanese anime and local animation instead as animated/anime shows drive better ratings.[11]

On 1 May 2018, the channel's logo color was changed to blue, as used internationally. On the same month the channel launched Simple Samosa and Big Hero 6 The Series.[12] On 1 October 2018, the DuckTales reboot premiered in India.[13]

In 2019 the channel continued to produce and acquire more local animation and international shows from the Disney library such as Oye Golu, Bhaagam Bhaag, Amphibia, Big City Greens, Miraculous: Tales of Ladybug and Cat Noir, Super V. The Descendants trilogy premiered on Disney Channel in December 2019.[14]

In summer 2020, Disney Channel launched new shows such as Mira, Royal Detective, Bapu and Guddu, along with new episodes of shows like Chacha Chaudhary, Doraemon, and Selfie with Bajrangi.[15] The channel launched a DIY show called Imagine That on 6 September 2020.[16]

On 18 April 2021, the second season of Imagine That and 101 Dalmatian Street were aired.[17][18]

Broadcast

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The channel broadcasts in India and several neighboring countries. It was formerly broadcast in Bangladesh, Pakistan[19] and Bhutan, but was removed for the following reasons:

The Government of Bangladesh banned the Indian feeds of Disney Channel and Disney XD from broadcasting in February 2013, citing non-availability of localized dubs for content, including the anime Doraemon, which was being broadcast only in Hindi. Pogo was banned for the same reason; three other channels were also banned for broadcasting without authorization.[20] Later, the Asian feed of Disney Channel was made available on specific Bangladeshi cable providers.

Concerns about localization were raised in Pakistan as well, regarding the broadcast of Hindi-only dubs of Doraemon.[21] In 2016, after increasing tensions between the countries, all Indian television channels were banned from broadcast by the Pakistan Electronic Media Regulatory Authority.[22] The ban was reiterated after appeals in 2018.[23]

In Bhutan, the channel was similarly removed due in 2017 to most of its programming being aired in Hindi rather than in English. This was part of a uniformity plan.[24]

Sister television channels

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Disney Channel HD

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Logo of Disney channel HD

On 15 March 2023, Disney Channel HD was launched. It was originally planned by 1 March 2020[25] and 11 December 2021,[26] but it was postponed.[27]

Disney Junior

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Main article: Disney Junior (Indian TV channel)

The Playhouse Disney brand expanded to India in 2006 as a block on Disney Channel. On 4 July 2011, it was replaced by Disney Junior, which eventually became available as a 24-hour channel.[28][29]

Disney International HD

[edit]
Main article: Disney International HD

On 5 October 2017, The Walt Disney Company India officially announced the launch of Disney International HD on 29 October 2017. The channel exclusively airs international live action content from the Disney Channel library such as Austin & Ally, K.C. Undercover, Liv and Maddie, Hannah Montana as well as Disney Channel Original Movies such as Teen Beach, Descendants, Zombies and Spin.[30]

Hungama TV

[edit]
Main article: Hungama TV

Hungama TV was launched on 26 September 2004. The channel was originally owned by UTV Software Communications, but The Walt Disney Company India purchased it in 2006. The programming lineup mainly consists of Japanese and Indian animated shows.

Super Hungama

[edit]
Main article: Super Hungama

Originally launched as Toon Disney on 17 December 2004, then on 14 November 2009, the channel rebranded as Disney XD. On 6 January 2019, the channel rebranded as Marvel HQ. then on 1 March 2022 the channel rebranded as Super Hungama.[31] The channel was launched with 4 new shows, including 3 Disney shows. These are Buzz Lightyear of Star Command, Big City Greens, Milo Murphy's Law and The Daltons. Apart from that, the channel's content and schedule remains the same as Marvel HQ.

Programming

[edit]
Main article: List of programmes broadcast by Disney Channel (Indian TV channel)
See also: List of Disney Channel (Indian TV channel) series

Unlike most Disney Channel networks around the world, the channel airs very little content from the North American networks. Disney Channel India mostly focuses on local and some Japanese content as they are more popular with Indian audiences. Due to popularity of Doraemon, it has been scheduled most of the time on the channel since 2011 despite not being a Disney show to maintain high viewership.[32] Nowadays Selfie with Bajrangi is being aired most of the day along with Doraemon and other local content.[33]

See also

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References

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  1. ^ "Dhiraagu TV launches four Disney channels in the Maldives". Corporate Maldives. 29 December 2017. Archived from the original on 11 January 2018. Retrieved 11 January 2018.
  2. ^ "Explore Channels". DishHome. Retrieved 13 July 2022.
  3. ^ "Top Indian Cartoon Channels TRP Ratings Weekly List: October 2020 Updated".
  4. ^ "Disney channels to debut on Star India". C21media. Retrieved 1 June 2022.
  5. ^ Bajoria, Jayshree (17 December 2004). "Disney launches India TV channels". BBC. Retrieved 30 July 2022.
  6. ^ "Disney Channel's "perry-fect" Gift To India This Festive Season - Brothers Phineas And Ferb Set To Thrill Fans With Disney Channel Original Movie 'across The 2nd Dimension'". Disney India. Retrieved 11 July 2020.
  7. ^ "Disney embarks on its most aggressive summer in India yet - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 11 July 2020.
  8. ^ "Disney aims to woo kids with 500 hours of fresh content this summer". afaqs!. Retrieved 11 July 2020.
  9. ^ "Will this 'Arjun' hit the bullseye? - AnimationXpress". www.animationxpress.com. 30 May 2014. Retrieved 26 November 2019.
  10. ^ "Disney Channel hopes to get the family in". www.afaqs.com. Retrieved 6 January 2018.
  11. ^ "Focusing on local animation, Disney moves away from live-action shows". Television Post. 18 April 2016. Archived from the original on 29 July 2017. Retrieved 6 January 2018.
  12. ^ "Big Hero 6: The Series on Disney Channel India". 21 May 2018.
  13. ^ "Singer-composer Shaan Teams Up With Son For DuckTales". Outlook India. Archived from the original on 12 September 2018. Retrieved 30 January 2021.
  14. ^ "Disney Descendants Hindi Promo | Trilogy on Disney Channel India - YouTube". www.youtube.com. Retrieved 30 January 2021.
  15. ^ "Disney India's kids' channels bring 100 hours of fresh content for a fun summer". www.bestmediaifo.com. 17 April 2020. Retrieved 2 June 2020.
  16. ^ "Can you Imagine That on Disney Channel India?". Indian Television Dot Com. 28 August 2020. Retrieved 2 September 2020.
  17. ^ "Disney Channel readies for summer fun with new season of 'Imagine That'". Indian Television Dot Com. 30 March 2021.
  18. ^ "Star India postpones Disney HD launch". AnimationXpress. 11 April 2020. Retrieved 11 April 2020.
  19. ^ "WorldCall Digital TV Channels List - Lahore". WorldCall. Archived from the original on 10 September 2017.
  20. ^ "Govt slaps ban on Hindi-dubbed Doraemon telecast". bdnews24.com. Retrieved 4 January 2018.
  21. ^ Ahmad, Imtiaz (30 December 2017). "Pakistan lawmaker calls for Doraemon ban to be fully implemented". Hindustan Times. Archived from the original on 30 December 2017. Retrieved 16 January 2021.
  22. ^ Neelakantan, Shailaja (1 October 2016). "Pakistan bans broadcast of all Indian television channels". The Times of India.
  23. ^ Baloch, Shafi (27 October 2018). "SC reinstates ban on airing of Indian content on TV channels". DAWN.COM. Retrieved 28 October 2018.
  24. ^ "BICMA approves 56 channels for uniformity – KuenselOnline". www.kueopnselonline.com. Retrieved 14 January 2018.
  25. ^ "Star India to launch 4 new channels, rebrand Movies OK". Indian Television Dot Com. 4 January 2020. Retrieved 6 January 2020.
  26. ^ "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". www.bestmediaifo.com. 16 October 2021. Retrieved 16 October 2021.
  27. ^ "Star and Disney India postpones new channel launches till further intimation". Indian Television Dot Com. 30 November 2021. Archived from the original on 30 November 2021. Retrieved 3 January 2023.
  28. ^ "Disney Channel to make entry into Tamil and Telugu via pre-school block". Indian Television Dot Com. 29 June 2011.
  29. ^ "Walt Disney launches its 4th offering Disney Junior". www.afaqs.com. Retrieved 17 November 2017.
  30. ^ "Disney to launch English GEC HD on 29 Oct". Indian Television Dot Com. 5 October 2017. Retrieved 29 October 2017.
  31. ^ Team, AnimationXpress (24 February 2022). "Strengthening its kids portfolio, Disney to launch 'Super Hungama' channel on 1 March". AnimationXpress. Retrieved 1 March 2022.
  32. ^ "Children's TV In India: The Role Of The Walt Disney Company In The Local Production Ecology". research.usc.edu.au. Archived from the original on 4 February 2021. Retrieved 30 January 2021.
  33. ^ "Cosmos-Maya has big plans for Selfie With Bajrangi". AnimationXpress. 18 June 2019. Retrieved 27 March 2021.
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