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Dirty Ghetto Kids

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Dirty Ghetto Kids (DGK)
IndustrySkateboarding
FounderStevie Williams
Headquarters
Los Angeles, California,
,
United States (U.S.)
Area served
Worldwide
Key people
Stevie Williams, Josh Kalis, Marcus McBride
ProductsSkateboard hardware and apparel
OwnersStevie Williams, Troy Morgan
ParentThe Kayo Corp

Dirty Ghetto Kids (DGK) is an American skateboard company, producing skateboards and apparel. The brand is distributed by The Kayo Corp, a partnership that was established through Philadelphia professional skateboarder Stevie Williams and Troy Morgan of The Kayo Corp.[1][2]

History

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As part of the "Est." segment on the Berrics website, Williams revealed in 2012 that the idea of DGK "really came out of nowhere", further explaining that the company was built upon the Gold skateboard wheels brand that he co-owned with his good friend Eli Soto. Williams stated in the interview that the "Dirty Ghetto Kids" name was thought of fairly immediately, elaborating that he "didn't really second-guess", as it was what he "really wanted to do". Williams also explained that he created a brand that was consciously different from the expectations that preceded the official launch, such as the rumor that Williams was going to only recruit African-American skateboarders.[1]

In September 2009, the recruitment of Williams' close friend and skateboarding partner Josh Kalis was announced.[3] Kalis, formerly of the Alien Workshop brand, skated together with Williams during the 1990s in Philadelphia, U.S. at the LOVE Park location. Both Kalis and Williams filmed often with William Strobeck.[4] Their skateboarding during the period was documented in numerous videos, including the ON Video series, Transworld SKATEboarding's The Reason.[5][6]

In December 2010, Rodrigo Teixeira announced his departure from Flip Skateboards and the official statement from the company read: "Everyone at Flip would like to thank Rodrigo for all the good times and wish him all the best for the future."[7] Teixeira subsequently joined the roster of DGK and explained his decision in a January 2011 interview: "I feel like it was time for me to make a move and do what I wanted to do. With DGK we are into the same things. We can all kick it and skate at the same spot. It's just more who I am."[8]

DGK collaborated with the Zero Skateboards company, founded and owned by professional skateboarder Jamie Thomas, in mid 2011 on the "Fresh 'Til Death" project. The two companies completed a U.S. tour together and released products—the Zero "Dirty" and the "Dirty Zero Kids" series of skateboard decks—following the tour. The collaboration was the result of an airplane conversation between Kalis and Thomas in early 2011.[9][10]

Williams announced the establishment of the "Da Playground" indoor training facility in 2011—the facility is located in Atlanta, Georgia, US and its main purpose is to provide a location for the DGK team to skate.[11] However, footage that has been filmed inside the facility has also featured non-DGK skateboarders.[12][13]

Williams spoke with The Wall Street Journal in July 2012 to promote the expansion of the brand into the Macy's department store chain. In response to a question regarding the financial growth that follows the expansion, Williams explained:

My personal goal is, like, I want my son and daughter to be old enough that their still around to where they can remember that, you know, daddy's company DGK is, like, on the billboards, or maybe commercials on TV, and, you know, those are the things that I like to pride myself on. Because I can tell them, "Once upon a time" stories that were real, but can actually let them know that you can defy adversity.[14]

The world premiere of the Parental Advisory full-length video was held at The Avalon in Hollywood, California, U.S. on December 11, 2012. Prior to the screening, the DGK team was given custom DGK pinky rings made by Ben Baller, and Juicy J and Trinidad James performed music afterwards. The retail release of the video occurred on December 14, 2012.[15] Following the release of Parental Advisory, the majority of the DGK squad filmed a "United Nations" segment for the Berrics website,[16] and Keelan Dadd was assigned professional status after five years with the company.[17]

Williams explained the ethos of both himself and DGK in a 2013 interview with the European skateboard publication, Kingpin—the importance of fun, friendship, and community is highlighted:

I like reminiscing about the things that made me psyched on skating as a kid, it helps me go out there and keep doing it. The problem with most videos these days is that they just show how challenging skateboarding is, rather than showing how fun it is. I don't have time for that shit. It feels like they are going too far, we've got to go back in time… It just doesn't look fun anymore. I think that's why the DGK video was so successful. We would go out all together, skate the same spots and you can actually see that we are having a bunch of fun.[18]

Boo Johnson and Marquise Henry were announced as the newest professionals on the DGK team in July 2014. A video to commemorate their new status was released on July 18, 2014.[19] It was widely regarded as one of the best videos of 2014.

"Free Fabes" campaign

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On October 5, 2012, DGK launched the "Free Fabes" campaign to raise legal fees for Williams' close friend and former professional skateboarder, Fabian Alomar. A member of the now-defunct brand, Menace, Alomar was arrested and detained on a drug possession charge and faced a lengthy sentence due to California's "3-strike" legislation. Williams appeared in a video segment, alongside Alomar, to promote the campaign.[20] An unseen video part from Alomar, filmed during the height of his career, was published on the internet as part of the campaign.[21]

Awards

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The DGK team was selected for the "Best Team" award at the 15th Annual Transworld SKATEboarding Awards. It's produced by Transworld SKATEboarding magazine; the award followed a sixteen-page feature in its April 2012 issue.

They created a full-length video Parental Advisory, in which every team member contributed a full video part[22] (DGK was nominated alongside the Element and Chocolate teams). The 2012 DGK video Parental Advisory was also nominated in the "Best Video" category.[23]

Team

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Professional

Former team riders

  • Rodrigo Teixeira
  • Wade Des'Armoux
  • Rodrigo Lima
  • Anthony Williams

Videography

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  • Kayo Corp Promo (2004)
  • It's Official (2006)
  • Fresh 'til Death – collaboration with Zero (2011)[27][28]
  • Da Playground (2011)
  • Parental Advisory (2012)[29]
  • Blood Money (2014)
  • SAVED (2017)
  • Zeitgeist (2022)
  • Amen (2024)

See also

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References

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  1. ^ a b ogberrics (12 December 2012). "EST. 02 - DGK - Part 1" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  2. ^ "Kayo Products". The Kayo Corp. The Kayo Corp. January 2013. Archived from the original on 16 January 2013. Retrieved 22 January 2013.
  3. ^ Matt Bauer (22 September 2009). "JOSH KALIS LEAVES ALIEN WORKSHOP FOR DGK". Skateboarder Magazine. The Enthusiast Network. Retrieved 16 July 2014.
  4. ^ "Monday Movie: Stevie Williams, The Reason". Transworld SKATEboarding. 2008-11-10. Retrieved 2020-04-10.
  5. ^ "Stevie Williams - Transworld Skateboarding The Reason '99" (Video upload). skaidernation on YouTube. Google Inc. 2 November 2009. Retrieved 16 July 2014.
  6. ^ "ON Video: Love Park Issue - Stevie Williams & Josh Kalis" (Video upload). Quartersnacks on YouTube. Google Inc. 13 February 2011. Retrieved 16 July 2014.
  7. ^ Derek (31 December 2010). "Flip Skateboards & Rodrigo TX Part Ways". Skatedaily.net. Skatedaily.net. Archived from the original on 7 January 2011. Retrieved 15 January 2013.
  8. ^ Kevin Duffel; Anthony Claravall (10 January 2011). "newsHIT Interview: Rodrigo TX On DGK". Transworld Skateboarding. Bonnier Corporation. Retrieved 15 January 2013.
  9. ^ Blair Alley (23 November 2011). "DGK's Dirty Zero Kids Series". Transworld SKATEboarding. The Enthusiast Network. Retrieved 16 July 2014.
  10. ^ Blair Alley (18 July 2011). "CCS Fresh Til Death Recap". Transworld SKATEboarding. The Enthusiast Network. Retrieved 16 July 2014.
  11. ^ DGK (21 November 2011). "DA PLAYGROUND - GLIMPSE - STEVIE WILLIAMS" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  12. ^ StreetSmartSkate (16 November 2012). "Daniel Kim at "Da Playground"" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  13. ^ DGK (19 June 2012). "DA PLAYGROUND - LIL WAYNE" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  14. ^ "Pro Skateboarder Stevie Williams Discusses His Career, His DGK Line; Skating with Lil Wayne & Bieber". The Wall Street Journal on YouTube. Google Inc. 10 July 2012. Retrieved 16 July 2014.
  15. ^ Blair Alley (12 December 2012). "DGK 'Parental Advisory' Premiere Photos". Transworld SKATEboarding. The Enthusiast Network. Retrieved 16 July 2014.
  16. ^ "DGK UNITED" (Video upload). The Berrics. The Berrics. 27 July 2013.
  17. ^ Reggie Altema (1 April 2013). "Rad Dadd". ESPN X Games. ESPN Internet Ventures. Archived from the original on April 5, 2013. Retrieved 22 October 2014.
  18. ^ Arthur (21 January 2013). "HOMENEWSFEATURESEXCLUSIVE STEVIE WILLIAMS INTERVIEW Exclusive Stevie Williams Interview". Kingpin. MPORA Pure Action Sports. Retrieved 22 January 2013.
  19. ^ a b c "DGK's "Blood Money" Trailer" (Video upload). Thrasher. High Speed Productions. 11 July 2014. Retrieved 15 July 2014.
  20. ^ "freefabes: DGK ALL DAY". DGK. The Kayo Corp. 2012. Archived from the original on 8 February 2013. Retrieved 22 January 2013.
  21. ^ Ryan (5 October 2012). "Fabian Alomar's lost Menace section". Sidewalk. MPORA Pure Action Sports. Retrieved 22 January 2013.
  22. ^ TWS (28 February 2013). "WINNERS: 15TH ANNUAL TRANSWORLD SKATEBOARDING AWARDS PRESENTED BY NEW ERA". Transworld SKATEboarding. Bonnier Corporation. Retrieved 17 March 2013.
  23. ^ TWS (8 February 2013). "NOMINEES ANNOUNCED: 15TH ANNUAL TRANSWORLD SKATEBOARDING AWARDS PRESENTED BY NEW ERA". Transworld SKATEboarding. Bonnier Corporation. Retrieved 17 March 2013.
  24. ^ "Keelan Dadd: The Route One Interview" (Video upload). RouteOneDirect on YouTube. Google Inc. 5 October 2014. Retrieved 22 October 2014.
  25. ^ "Team - Wade Desarmo". DGK. Kayo Corp. 22 October 2014. Archived from the original on 26 October 2014. Retrieved 22 October 2014.
  26. ^ "Boo Johnson: The Route One Interview" (Video upload). RouteOneDirect on YouTube. Google Inc. 15 October 2014. Retrieved 22 October 2014.
  27. ^ ThrasherMagazine (14 November 2011). "Fresh 'til Death: Part 1" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  28. ^ ThrasherMagazine (15 November 2011). "Fresh 'til Death: Part 2" (Video upload). YouTube. Google, Inc. Retrieved 17 March 2013.
  29. ^ "DGK Skateboards skate videos". Skatevideosite.com. Skatevideosite.com. 2005–2013. Retrieved 17 March 2013.
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