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Directorate of Advertising and Visual Publicity

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Directorate of Advertising and Visual Publicity
Other name
DAVP
TypeNodal agency
Established01 March 1942; 82 years ago (01 March 1942)
PresidentMinistry of Information and Broadcasting (India)
DirectorDhirendra Ojha
Location
New Delhi
,
India
CampusUrban
Websitedavp.nic.in

The Directorate of Advertising and Visual Publicity (DAVP) is the nodal agency of the Government of India for advertising by various Ministries and organisations of Government of India, including public sector undertakings and autonomous bodies.[1][2]

History

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The agency was founded in March 1, 1942.[3] At the time of the Second World War, the Government of India asked the leading advertisement agencies to form a consortium and set up a publicity unit in Shimla to handle war propaganda, tackle rumour mongering, put out messages about black-outs and handle recruitment to the armed forces.[4]

When the war ended, this consortium was converted into its present form. It was established in 1955 and has its headquarters in Delhi and regional offices in Bangalore and Guwahati. Its work is further facilitated by two regional distribution centres at Kolkata and Chennai. The Directorate includes 4 Campaign wings, an Advertising wing for print, Audio-Visual (AV) wing, New Media & Personal Media wing, Exhibition wing, Mass mailing wing, Outdoor publicity wing, research wing, distribution wing and language wing in addition to an audio visual publicity cell.

Director/DG/PDG

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  • Sh L R Nair 01.1o.1955 to 14.05.1963
  • Sh M L Bhardwaj
  • Sh B Mukhopadhyay
  • Brig.R Shreenivasan
  • SH H J D Penha
  • Sh K K Nair
  • Sh P R Chona
  • Sh N Sethi
  • Sh R Raina
  • Sh B C Bhatt
  • Sh P B Bharthakur
  • Sh G Venkatraman
  • Ms Shahla Haider
  • Sh S Narendra
  • Dhirendra Ojha (DG)[5]

References

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  1. ^ "Ministry introduces 'marking system' for govt ads to newspapers". Hindustan Times. 10 June 2016. Retrieved 16 September 2023.
  2. ^ PTI (17 June 2018). "I&B Ministry to study impact of govt. advertisements on people". The Hindu. ISSN 0971-751X. Retrieved 16 September 2023.
  3. ^ ".:: History - Directorate of Advertising & Visual Publicity ::". www.davp.nic.in. Retrieved 16 September 2023.
  4. ^ "History of DAVP". davp.nic.in. Retrieved 12 September 2023.
  5. ^ "Dhirendra Ojha Named DG of Central Bureau of Communication, Manish Desai Appointed Prinicpal DG Of PIB". Free Press Journal. Retrieved 16 September 2023.
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