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Digify (company)

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Digify
Company typeMedia company
IndustryEntertainment, Media
Founded2000
HeadquartersGMA Network Center, EDSA cor. Timog Avenue, Quezon City, Philippines
ProductsWeb Services, Mobile Applications, Online Games
OwnerGMA Network Inc.
ParentGMA New Media

Digify Inc. is a subsidiary of GMA New Media founded in 2011,[1] which specializes stand-alone digital and integrated marketing campaigns for mobile, web, and broadcast applications.

Digify holds several key accounts, including SM Prime Holdings, Inc., which commissioned the company to develop its SM Supermalls iOS and Android mobile apps. Digify is also a partner of Samsung Electronics Philippines Corporation (SEPCO) as it powered all the interactive displays in SEPCO-sponsored museum exhibits, including Yuchengco Museum's Relative Realities exhibit.[2][3]

Its headquarters are located at the GMA Network Center in Quezon City, Philippines. In July 2014, Digify mobile app gained local and international recognition[4]

Products and services

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Products and services offered by Digify include augmented reality for mobile, desktop and kiosks; mobile app design and development for iOS and Android; game design and development; audio-visual production services; web design and development (HTML5); Facebook app design and development; mobile-related services (SMS Promos, etc.); customized QR services; location-based services; online display ad production; and projection-mapping services.[1]

Mobile applications

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  • Almost Real[5]
  • AR Scanner - Augmented Reality
    • AR Scanner for Mini Devices
  • Del Monte Kitchenomics (Application developed for GMA Marketing and Productions, Inc. and Del Monte.)[2][3]
  • Culture Explorer (Philippines)
  • FACETS (Application developed for Samsung Electronics Philippines Corporation.)[3]
  • SM Supermalls Mobile application developed for SM Prime Holdings, Inc. and SM Supermalls.)[6]
  • Video AR - Augmented Reality
    • Video AR for Mini Devices

Defunct

[edit]
  • Cash n' Dash (Application developed for GMA Marketing and Production, Inc.'s Kapuso Milyonaryo Season 5 Level Up Panalo, now part of Kapuso Milyonaryo mobile app.)[5]

Accolades

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Year Award-giving body Category Nominated work Result
2014 Spark Awards for Media Excellence Best App (Gold award)[7][8] Del Monte Kitchenomics Won
2014 Spark Awards for Media Excellence Best Use of Branded Content (Gold award)[7][8] Del Monte Kitchenomics Won
2014 Spark Awards for Media Excellence Best Media Solution – Integrated Media (Silver award)[7][8] Del Monte Kitchenomics Won
2014 Philippine Association of National Advertisers Truth in Advertising Awards (PANAta Award for Marketing Excellence)[7] External Communications Programs (Brand)[9] Del Monte Kitchenomics Won

References

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  1. ^ a b "Digify". Retrieved April 16, 2016.
  2. ^ a b "GMA New Media year-to-date online advertising revenues up 56 percent". GMA Network Portal. GMA Network Inc. December 21, 2015. Retrieved April 13, 2016.
  3. ^ a b c "Digify: Providing groundbreaking technology solutions". GMA Network Portal. GMA Network Inc. November 3, 2014. Retrieved April 13, 2016.
  4. ^ "Digify Inc. mobile app wins local and international recognition". GMA News Online. Retrieved November 15, 2017.
  5. ^ a b "At the forefront of new media innovation". www.intlum.com. Manila Bulletin. April 18, 2018. Retrieved April 13, 2016.
  6. ^ "Digify Mobile App for SM Supermalls". www.mb.com.ph. Manila Bulletin. November 30, 2015. Archived from the original on June 20, 2015. Retrieved April 13, 2016.
  7. ^ a b c d "GMA Marketing and Productions, Inc. wins Gold at Spark Awards". GMA Network Portal. GMA Network Inc. September 5, 2014. Retrieved April 13, 2016.
  8. ^ a b c "Digify Inc. mobile app wins local and international recognition". GMA News Online. GMA Network Inc. GMA News and Public Affairs. November 3, 2014. Retrieved April 13, 2016.
  9. ^ "Digify: Providing groundbreaking technology solutions". The Standard. Manila Standard Today. November 15, 2014. Retrieved April 13, 2016.
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