Deeplink (company)
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| Company type | Private |
|---|---|
| Industry | Internet |
| Founded | 2013 |
| Founders |
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| Headquarters | |
Number of locations | 2 |
Key people | |
Number of employees | As of 2016: 7 |
| Website | deeplink.me is no longer in use, as of 10/26/2024 as it is being sold by GoDaddy |
Deeplink is the developer of deeplink.me, a deep linking platform that directs URLs to content within mobile apps.[1]
History
[edit]Deeplink was founded in 2013 by Avi Elias, Noah Klausman, and Itamar Weisbrod. Their primary software is a tool for marketers and developers to create links that direct mobile users directly to the appropriate app, or a mobile landing page if the app is not installed.[3]
While developing the content-discovery network Nextap, mobile software start-up Cellogic identified the need for a deep linking service.[3] The Deeplink.me service was launched in May 2013[4] using $1.35 million in seed funding from Prolific Venture Capital.[1]
According to the company's LinkedIn page, Deeplink.me was later acquired by Yahoo!.[5] As of August 2022, the company's website is offline.[6]
Product
[edit]Deeplink is a deep linking service; when a user clicks on a hyperlink referring to an app not already installed on their device, deeplink.me directs the user to install the app. If the app is already installed on the device, it will be opened to handle the clicked link.[7][8]
Deeplinks are commonly found in email marketing campaigns,[9] social media,[10] and QR codes.
Deeplink also manages a retargeting network which delivers advertisements based on the apps installed on the user's device.[3][11] It can redirect users to a specific page within an app based on user data or bring them back into an abandoned cart or a product page.[12]
In March 2015, Deeplink.me launched AppWords, a deep linking ad platform designed for complementary apps.[13]
See also
[edit]References
[edit]- ^ a b c "Deeplink". AngelList. Retrieved 2014-09-29.
- ^ "Deeplink on Startup Nation Central".
- ^ a b c Perez, Sarah (Feb 4, 2014). "Mobile Deep Linking Service Deeplink.me Debuts A Native Ad SDK". TechCrunch. Retrieved 2014-09-29.
- ^ Perez, Sarah (2013-05-22). "Deeplink.me Lets Mobile Users Navigate Through A "Web" Of Apps". TechCrunch. Retrieved 2023-06-19.
- ^ "Deeplink (acquired by Yahoo!)".
- ^ "Deeplink.me Screenshot History".
- ^ Walpole, Jennifer (September 5, 2013). "Deeplink.me retargets, drives users to your brand's app". The American Genius. Retrieved 2014-09-29.
- ^ Perez, Sarah (Aug 30, 2013). "Deeplink.me Launches A Retargeting Network For Mobile That Sends Users Back To The Apps They've Already Installed". TechCrunch. Retrieved 2014-09-29.
- ^ Fishner, Kevin (April 2, 2014). "2014 Mobile Commerce Best Practices: Insights into the mCommerce Trends Shaping an Industry [Complete Guide]". Marketing Blog. Kiip. Archived from the original on 2014-09-23. Retrieved 2014-09-29.
- ^ Perez, Sarah (Nov 18, 2013). "Deeplink.me Brings Twitter Card Support To Mobile Developers Without A Web Presence". TechCrunch. Retrieved 2014-09-29.
- ^ Wasserman, Todd (October 29, 2013). "How deep are your links?". Business Technology. Yahoo! New Zealand. Archived from the original on October 6, 2014. Retrieved 2014-09-29.
- ^ [1] "Mobile Retargeting: A Study on User Behavior and Ad Effectiveness" (Journal of Advertising Research, 2020). [2] "Deep Linking and Retargeting in Mobile Advertising" (International Journal of Mobile Marketing, 2019).
- ^ "Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps". Marketing Land. 2015-03-24. Retrieved 2017-10-12.