Daniela Simpson
 | A major contributor to this article appears to have a close connection with its subject. (September 2018) |
Daniela Simpson | |
|---|---|
| Alma mater | University of Economics, Prague UCLA Anderson School of Management (MBA) |
| Occupation | Marketing |
| Employer | Ferrara Candy Company |
| Spouse | Aaron Simpson |
Daniela Simpson (born May 11, 1976) is a marketing executive and an American businesswoman of Czech descent. She is currently the General Manager at Ferrara Candy Company, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the National Confectioners Association Sweets & Snacks Expo.[1]
Career
[edit]Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the Nestlé Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018.[2]
At Nestlé, where Simpson served as Marketing Director,[3] she oversaw a $500 million portfolio of brands.[4] Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.[5]
Memberships and Associations
[edit]Simpson serves on the board of directors of Purpics.
Honors and awards
[edit]Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds.[6][better source needed]
Simpson is a frequent guest lecturer at Pepperdine Graziadio Business School.[7]
Education
[edit]Simpson's undergraduate degree is in marketing from University of Economics, Prague[8][failed verification] and she received her MBA from UCLA Anderson School of Management.[citation needed]
Personal
[edit]Daniela is married to Aaron Simpson, an animation producer.[citation needed]
References
[edit]- ^ "How to Use the '20/20/20 Rule' to Know If Demand for Your Startup Will Last". www.inc.com.
- ^ "Nestle is selling its U.S. candy business to Ferrero for about $2.8 billion". www.usatoday.com.
- ^ Yoon, Eddie (30 December 2016). "Don't Overlook the Small Brands You Already Own". Harvard Business Review.
- ^ "Nestle USAs entrepreneurial director of marketing plus Woolworths joins CMO Momentum line-up". www.cmo.com.au. 31 May 2018.
- ^ "Meet The Breakthrough Innovations Of 2013". www.forbes.com.
- ^ "Big Chewy NERDS Wins Most Innovative New Product Award in Non-Chocolate Category at 2018 Sweets & Snacks Expo". www.businesswire.com. 23 May 2018.
- ^ "Graziadio School of Business and Management". www.rssing.com.
- ^ "Základy práce s PC a Windows". www.vse.cz.