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True FM Cebu (DYFM)
Semi-satellite of DWLA Manila
Broadcast areaMetro Cebu and surrounding areas
Frequency101.9 MHz
Branding101.9 True FM
Programming
Language(s)Cebuano, Filipino
FormatNews, Public Affairs, Talk
NetworkTrue FM
AffiliationsOne PH
REH Herbal Trading and Manufacturing (for weekday afternoon block)
Ownership
OwnerNation Broadcasting Corporation
(TV5 Network Inc.)
DYET-TV (TV5)
DYKC-TV (RPTV)
DYAN-TV (One Sports)
History
First air date
February 1, 1975 (1975-02-01)
Former call signs
DYNC (1975–2008)
Former names
  • MRS (1975–1998)
  • Charlie (1998–2008)
  • WAV FM (2009–2011)
  • Radyo5 (2011-2024)
Call sign meaning
Frequency Modulation
Technical information
Licensing authority
NTC
ClassA, B, C, D, E
Power10,000 watts
ERP32,000 watts
Links
Websitenews.tv5.com.ph

DYFM (101.9 FM), broadcasting as 101.9 True FM, is a radio station owned and operated by Nation Broadcasting Corporation, a sister company of TV5 Network Inc. Its offices are located at TV5 Complex, Capitol Road, Camp Marina, Brgy. Kalunasan, Cebu City, while its transmitter and master control facilities are located at Mt. Busay, Brgy. Babag 1, Cebu City. It is considered to be the first Stereo FM station in Cebu City.[1][2]

History

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1975–1998: MRS

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DYNC was Cebu's first FM station established on February 1, 1975, as MRS 101.9 (Most Requested Song). It carried an adult contemporary format, known for playing the most requested song every hour. Back then, it was located at Vacation Hotel Cebu along Juana Osmeña Ext. and later moved to Krizia Bldg. along Gorordo Ave.

1998–2008: Charlie

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Charlie 101.9 logo from 2005 to 2009

On September 1, 1998, after NBC was acquired by PLDT Beneficial Trust Fund's broadcasting division MediaQuest Holdings, Inc from the consortium of the Yabut family and then House Speaker Manny Villar, the station was reformatted as Charlie @ Rhythms 101.9 with a Top 40 format. On August 1, 2005, the Rhythms tag was dropped and became 101.9 Charlie, with the slogan "Get your Groove On". At the same time, it reformatted into a Smooth AC station. However, in 2008, lack of advertisers' and financial problems led to 101.9 Charlie's closure of operations in Cebu after 33 years of broadcasting.[3]

2009–2011: WAV FM

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On September 27, 2009, DYNC returned on the air, this time as DYFM. On October 1, Makati-based Audiowav Media (WAV Atmospheric) took over the station's operations, along with NBC's stations in Visayas and Mindanao, and relaunched it as 101.9 WAV FM. It carried a Top 40 format with the slogan "Philippines' Hit Music Station". At that time, its studios moved from Krizia Bldg. along Gorordo Ave. to its transmitter site in Antuwanga Road, Quiot Pardo. The Radio Station was programmed by Caloy Hinolan. It went off the air for the second time in mid-2011.[4]

2011–2024: Radyo5

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Radyo5 News FM logo from November 2022 until March 7, 2023

On December 1, 2011, seven months after TV5 Cebu was relaunched, ABC Development Corporation (TV5) took over the station's operations and relaunched it as Radyo5 101.9 News FM, the first and only originating news/talk radio station on the FM band that delivers news and information. The station transferred to its current home at TV5 Complex in Kalunasan, while its transmitter moved to Busay Hills and upgraded its power to a newly improved 10,000-watt stereo.

It began simulcasting DWFM 92.3 Manila since then. On November 12, 2012, the station launched its local programming. It began its main broadcast at 5:30am PHT with the first local radio program entitled Frankahai Ta!, anchored by Atty. Frank Malilong Jr. After his resignation in May 2014 for health reasons, the show was replaced by Rated JP with Jaypee Lao-Kwatsera as host. In September 2016, following the cancellation of Aksyon Bisaya, Radyo5 Cebu ceased its local programming as part of cost-cutting measures. As a result, it was downgraded back to a relay station of DWFM.[5][6]

In 2017, REH Herbal Trading and Manufacturing, owned by Ka Rey Herrera and distributor of KINGS Herbal, took over the station's weekday morning slot under a blocktime agreement, later moved to the afternoon slot a couple of years later that did not simulcast Cristy FerMinute.

On December 16, 2021, Radyo5 Cebu temporarily went off the air due to Typhoon "Rai" (Odette). Four days later, it went back on air.

In April 2024, it changed its sub-brand to True FM (from its sister stations in Manila and Davao) and adopted the slogan "Dito Tayo sa Totoo!".

2024-present: True FM

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On November 4, 2024, the station was rebranded to be a radio station of the newly launched True Network. It transitioned to become a semi-satellite station of DWLA 105.9 Manila, which became the new flagship radio station of the network. To this point, DYFM and its sister station in Cagayan De Oro were not affected by PCMC's acquisition, as FM Radio Cebu had been launched on Vimcontu-owned 93.1 FM in January 2024.[7][8][9]

References

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  1. ^ CEBU FM BROADCAST STATIONS | NTC Region 7
  2. ^ Radyo 5 confident of attracting advertisers
  3. ^ Speed-dating, matchmaking games by Itzamatch! highlight "Weddings at Marco Polo Plaza"
  4. ^ Mediaquest, audioWAV Launch WAV FM
  5. ^ TV5 Cebu radio
  6. ^ "Cost cutting leaves TV5 Cebu journalists, workers in limbo". Archived from the original on September 9, 2016. Retrieved August 1, 2023.
  7. ^ "From DZMM to Radyo5-DWFM: Prime Media scoops up radio assets of MVP Group". Bilyonaryo. October 27, 2024. Retrieved October 27, 2024.
  8. ^ "NBC, PCMC in radio asset transfer talks". BusinessWorld. October 29, 2024. Retrieved October 29, 2024.
  9. ^ "Lipat bahay: MVP moves Radyo5-True FM to another station as PCMC takes over 92.3 frequency". Bilyonaryo. October 28, 2024.

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