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Cube World (toy)

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Cube World
A collection of Cube World units
TypeElectronic game
Inventor(s)Tony Ellis & Judie Ellis
CompanyRadica Games, Mattel
CountryUnited States
Availability2005–2009
SloganStick people sticking together
Official website

Cube World is a series of electronic toys developed by Radica Games and Mattel between 2005 and 2009. Each Cube World cube contains an animated stick figure who is able to interact with the figures in other cubes when connected together.

Description

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Cube World cubes can be assembled together by magnets on top of one another or side by side. Each cube contains a stick figure that has a unique animation it performs by itself and with others, such as playing a musical instrument or lifting weights. When the cubes are combined, the figures interact with one another, and can move from cube to cube, with up to four at a time in any display across a maximum network of sixteen cubes.[1] The cubes also contain an in-built gyroscope, animating the figures when the cube is tilted upside down.[2] Each cubes also contain unique games played with the buttons, and feature over 100 animations.[3]

Sets

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Cube World was released as 22 different models across six series. Some units in each series were released as a 'Special Edition', in which the cubes were encased in translucent plastic, an example of the clear craze. In Japan, Cube World was distributed by Bandai, which contained identical animations but featured variations to the Radica and Mattel color schemes.

Cube World series
Series Release Date Name Color Description
1[3] 2005 Scoop Orange Dog lover
Slim Purple Uses a stick
Whip Yellow Rope tricks
Dodger Red Kicks a ball
2 [4] 2006 Mic Pink Musical
Hans Light blue Works out
Handy Dark blue Fixes things
Dusty Light green Cleans up
3 [5] 2006 Chief Blue Police Officer
Toner Gray Corporate desk jockey
Dash Green Delivers things
Sparky Brown Fireman
4 (Sports)[6] 2007 Slugger Light red Baseball
Kicks Green Soccer
Slam Orange Basketball
Grinder Tan Extreme sports
5 (Mods)[7] 2008 Dart Purple Funhouse mirror modifier
Hip Hop Black Speaker modifier
Splash Blue Faucet modifier
Sci-fi White Particle accelerator modifier
Places (Jumbo Cubes)[8] [9] 2007 Block Bash Yellow-orange City location
Global Getaways Blue Vacation location

History

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Cube World was initially developed by Conceptioneering Ltd, a company consisting of Crowborough-based inventor and electrical design engineer Tony Ellis and his wife Judie. Ellis was inspired to create the toy based on the design of a block of flats, stating "I started wondering what the people who lived there were up to...we ended up with these cubes with stickmen where you can see what's going on inside these windows."[10] Cube World was initially distributed in 2005 at a retail price of $30 USD for a pair.[11] On October 3, 2006, Mattel acquired Radica Games and incorporated its properties, including Cube World, expanding the brand into a global market.[12]

Cube World was a commercial success, selling several million units according to Ellis,[13] and received positive reviews from consumer publications. Michael Fereday of Gadget Speak praised the game as possessing an "interesting fascination beyond their simple graphics," stating "it is amazing what these characters get up (to) either individually or in various combinations."[14] In 2007, Cube World was nominated as the "Electronic Toy of the Year" by Toy Industry Association at the North American International Toy Fair.[15]

References

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  1. ^ Woodford, Chris; Woodcock, Jon (2008). The Gadget Book: And how really cool stuff works. Dorling Kindersley. pp. 94–95. ISBN 978-185613-045-5.
  2. ^ "100 Bucks". Computer Gaming World. No. 262. May 2006. p. 62.
  3. ^ a b Cube World: Series 1 Instruction Manual (PDF). Radica. 2005.
  4. ^ Cube World: Series 2 Instruction Manual (PDF). Radica. 2006.
  5. ^ Cube World: Series 3 Instruction Manual (PDF). Radica. 2006.
  6. ^ Cube World: Series 4 Instruction Manual (PDF). Mattel. 2007.
  7. ^ Cube World: Mods Instruction Manual (PDF). Mattel. 2008.
  8. ^ Cube World: Black Bash Instruction Manual (PDF). Mattel. 2007.
  9. ^ Cube World: Global Get-A-Way Instruction Manual (PDF). Mattel. 2007.
  10. ^ Gurner, Richard (21 September 2007). "Crowborough cubes go global". The Argus.
  11. ^ "Styles: Lookout". Express: E7. May 2006.
  12. ^ Bongiovanni, Lisa-Marie (3 October 2006). "Mattel Completes Acquisition of Radica". U.S. Securities and Exchange Commission.
  13. ^ Santos, Antonio (23 November 2020). "AXSChat Podcast with Tony Ellis - Inventor". AXSChat.
  14. ^ Fereday, Michael (19 August 2006). "Welcome to a Cube World". Gadget Speak.
  15. ^ "Final Nominees". Toy Industry Association Inc. 2007. Archived from the original on 2007-01-07.