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Courtney Reum

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Courtney Reum
Born
Courtney James Reum

(1978-07-08) July 8, 1978 (age 46)
Wayne, Illinois, U.S.
Alma materColumbia University (BA)
Harvard Business School (OPM)
Occupation(s)Entrepreneur, investor
Relatives
Association football career
Position(s) Forward
Youth career
Chicago Sockers
College career
Years Team Apps (Gls)
1998–2001 Columbia Lions
Senior career*
Years Team Apps (Gls)
2024– Länk Vilaverdense 1 (0)
*Club domestic league appearances and goals
Websitem13.co

Courtney James Reum (born July 8, 1978) is an American entrepreneur, product developer, and investment banker.[1]

Early life

[edit]

Courtney Reum grew up in Wayne, Illinois, a rural suburb of Chicago, where he was raised by his parents, Sherry and Robert Reum, the former CEO of Amsted Industries. Reum studied economics and philosophy and graduated with distinction from Columbia University, where he was a member of the Varsity Men's Soccer Team.[2] He is also an alumnus of Harvard Business School.[3] His brother, Carter Reum is married to Paris Hilton. He also has a sister, Halle Reum, who is married to Oliver Hammond, a scion of the Annenberg family.[4]

Career

[edit]

He is a former investment banker at Goldman Sachs who worked with companies including Under Armour, Vitaminwater and Procter & Gamble.[1] At Goldman Sachs he worked on the merger of Allied Domecq and Pernod Ricard,[5] an experience that led to the creation of his own alcohol company, VeeV, which he launched with his brother Carter.[6][7][8][9] Together, they made the company a national brand [10][11][12] available in bars, restaurants, national chains and retailers.[13] The product also spawned the first line of certified organic RTD cocktails called VitaFrute.[14][15] Reum and his brother sold the brand in 2016.[16]

Reum was made an Inc "500 Fastest Growing Private Companies in America" and named one of Beverage Information's Rising Stars and recipient of the Technomic Fast 50 Award.[17][18]

Reum launched the investment and brand development firm M13 with his brother and business partner in 2016.[19][5][20][21] The investment firm focuses on start-up consumer product companies whose intention and brand messaging appeal to the trends that interest Millennials in health,[22] environmental concerns and achievements. In April 2016 it was reported that M13 would be syndicating $100 million in investments into dozens of start up companies.[23]

He has been featured on the Forbes "30 Under 30" list, the Inc "500 fastest growing private companies in America," Richard Branson's book Screw Business as Usual, and most recently the Goldman Sachs Builders + Innovators 100 Most Intriguing Entrepreneurs.[24][25][26][27][28] He is a columnist for Inc Magazine, and an occasional media personality appearing on the television series Hatched which appears on a variety of networks including FOX and CBS.[29] Reum was added to the board of directors of Los Angeles Opera in September 2015. He also serves as commissioner of the Los Angeles Convention Center & Tourism Authority.[3][8]

Soccer

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Reum played soccer throughout his youth, and played college soccer for the Columbia Lions. He later became involved with 49ers Enterprises, who, from 2018, were minority investors of Leeds United, before taking over in 2023.[30]

In January 2024, Reum signed for Liga Portugal SABSEG club Länk Vilaverdense, even though he had not played professionally before. Described as having the energy of a 20 year old, the club were in the relegation zone at the time of his signing.[31] On May 5, Reum made his debut for the club, coming on as a late substitute, but could not prevent their relegation as they lost 1–0 to Torreense.[32]

References

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  1. ^ a b "Courtney Reum on how he and his brother went from Goldman Sachs bankers to makers of a high-end liquor brand". nichegeek.com. Archived from the original on October 3, 2017. Retrieved October 2, 2017.
  2. ^ "Take Five with Courtney Reum '01". Columbia College Today. April 13, 2018. Retrieved June 10, 2020.
  3. ^ a b "LA Opera to Appoint Keith R. Leonard, Jr., and Courtney Reum to Board of Directors". Broadway World. September 23, 2015. Retrieved October 25, 2016.
  4. ^ Shah, Hannah Karp and Neil (October 7, 2016). "Desert Trip: Rockin'—and Luxuriating—in the Twilight Years". Wall Street Journal. ISSN 0099-9660. Retrieved August 30, 2021.
  5. ^ a b Garrett Reim (April 24, 2016). "Brothers Aim to Launch New Families of Products". Los Angeles Business Journal. Retrieved October 25, 2016.
  6. ^ Courtney Comstock (December 30, 2010). "Courtney And Carter Reum Say Jobs At Goldman Sachs Did Not Prepare Them for Entrepreneurship". Business Insider. Retrieved October 25, 2016.
  7. ^ Robert K. Elder. "Courtney Reum". Crain's Los Angeles. Retrieved October 25, 2016.
  8. ^ a b David Ng (September 21, 2015). "L.A. Opera board adds Keith Leonard, Courtney Reum". Los Angeles Times. Retrieved October 25, 2016.
  9. ^ Fabricant, Florence (July 9, 2008). "Yet a New Way to Say 'To Your Health'". nytimes.com.
  10. ^ "Something new on the top shelf: Acai". dailyherald.com.
  11. ^ "About VEEV Spirit". dailyherald.com.
  12. ^ "We drink. We live. We Give Back". chilledmagazine.com.
  13. ^ Gwen Moran (November 23, 2010). "The Giving Spirit". Entrepreneur. Retrieved October 25, 2016.
  14. ^ "VEEV Founders Among 100 Top Entrepreneurs". barbizmag.com.
  15. ^ "VitaFrute Cocktails Introduces First Organic RTD Mule". nightclub.com.
  16. ^ "Raise Your Glass: The Veev Mule, Gordon Biersch Brewery". baltimoresun.com.
  17. ^ Erin Kitzie (July 21, 2011). "Four New "How I Made My Millions" Will Premiere In August on CNBC". CNBC. Retrieved October 25, 2016.
  18. ^ Needleman, Sarah E. (November 24, 2010). "Entrepreneurs Hit Up Family, but Payback Is Slow". Wall Street Journal. wsj.com.
  19. ^ "Courtney Reum". simonandschuster.com.
  20. ^ "Angel Investors Carter and Courtney Reum launch new start up studio and syndicate "M13"". Innovation Italy. April 25, 2016. Retrieved October 25, 2016.
  21. ^ Erin Griffith (May 5, 2017). "ClassPass Raising New Funds from Temasek, M13". Fortune. Retrieved August 6, 2017.
  22. ^ "Messier 13 (M13) – The Great Hercules Cluster". universetoday.com. May 9, 2016.
  23. ^ "ClassPass Raising New Funds from Temasek, M13". fortune.com.
  24. ^ "Courtney Reum Appointed New Commissioner for the Los Angeles Convention Center Authority by Mayor Garcetti". businesswire.com. July 7, 2014.
  25. ^ "Inc. 5000 Applicant of the Week: VeeV". inc.com. May 23, 2011.
  26. ^ "Keith Leonard and Courtney Reum join LA Opera Board of Directors". laopera.org. Archived from the original on October 3, 2017. Retrieved October 2, 2017.
  27. ^ "Courtney Reum Appointed New Commissioner for the Los Angeles Convention Center Authority by Mayor Garcetti". lamayor.org.
  28. ^ Branson, Richard (2011). Screw Business As Usual Hardcover – December 8, 2011. ISBN 978-1-59184-434-1.
  29. ^ "Shark Tank-Wannabe 'Hatched' Hunting For The Next Spanx". Forbes. November 19, 2016. Archived from the original on November 20, 2016.
  30. ^ "Courtney Reum". U.S. Soccer Foundation. Retrieved May 13, 2024.
  31. ^ "Länk Vilaverdense registers 45 year old forward who is Paris Hilton's brother-in-law and never played professional soccer before". Record (in Portuguese). February 2, 2024.
  32. ^ Marino-Nachison, David; Kowsmann, Patricia (May 7, 2024). "The Newest Rookie in Pro Soccer Is a 45-Year-Old Finance Bro". The Wall Street Journal. Retrieved May 13, 2024.
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