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Confiserie Sprüngli

Coordinates: 47°22′10″N 8°32′21″E / 47.36948°N 8.5392°E / 47.36948; 8.5392
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Not to be confused with Lindt & Sprüngli.
Confiserie Sprüngli
Company typeAktiengesellschaft
IndustryConfectionery production
Founded1836 (188 years ago) (1836)
FounderDavid Sprüngli
Headquarters
Bahnhofstrasse 21, 8001, Zürich
,
Switzerland
Number of locations
35 (2023)
Area served
Worldwide
Key people
Milan Prenosil (Executive Chairman)
Tomas Prenosil (CEO)
ProductsSugar confectionery
CHF 100 million+ (2023)
Number of employees
1,000+ (2023)
Websitespruengli.ch
Portrait of the founder, David Sprüngli
The Sprüngli shop and café on Bahnhofstrasse-Paradeplatz
Sprüngli storefront, early 2000s
The famous macarons called "Luxemburgerli"

The Confiserie Sprüngli (/spuːnɡləə/sprong-lee; English: Sprüngli Confectionery) is a Swiss luxury confectionery manufacturer and retailer headquartered in Zürich, Switzerland. Founded in 1836 by David Sprüngli, it has been an independent company from Lindt & Sprüngli since 1892.[1] Today the company is best known for their Luxembourgerli a form of Macarons. Sprüngli currently operates 35 retail and café locations across Switzerland, Germany, Austria and the United Arab Emirates.[2]

History

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The company was founded in 1836[3] when David Sprüngli bought the confectioner's shop Konditorei Vogel in Zürich.[4] Together with his son Rudolf Sprüngli he started producing chocolates, as David Sprüngli & Fils (engl. David Sprüngli & Son), in 1845 and opened the well-known shop on Paradeplatz on the Bahnhofstrasse in 1859.[5] The so-called "refreshment room" in the new Confiserie was particularly successful. Those who were part of high society in Zurich met there in the afternoon for coffee and cake.[6] In 1892, the chocolate-producing branch of the business split off from the confectionery and now operates independently as Lindt & Sprüngli.[7] Owner of the chocolate factory became Johann Rudolf Sprüngli, son of Rudolf Sprüngli. While his brother, David Robert Sprüngli, was allocated the confectioner's.[8]

In 1956, Richard Sprüngli took over the confiserie and positioned it as a luxury brand.[9] A year later, Sprüngli sold the first Luxemburgerli, a macaron invented by a Sprüngli confectioner from Luxembourg. They are now the company's flagship product of which about 650 kilograms (1,430 lb) are produced daily.[10] Since 1994, the family-owned company has been led by the brothers Tomas and Milan Prenosil, sixth-generation descendants of Rudolf Sprüngli.[9]

Organisation

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There have been five changes in ownership of the business since its 1836 founding by David Sprüngli.[11]

  • David Sprüngli (1836–1859)
  • Rudolf Sprüngli (1859–1892)
  • David Robert Sprüngli (1892–1924)
  • Hermann Sprüngli (1924–1956)
  • Richard Sprüngli (1956–1994)
  • Milan and Tomas Přenosil (1994–present), nephews-in-law of Richard Sprüngli

Products and facilities

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As of 2010, Sprüngli employs some 1,000 staff, has annual sales of more than 100 million Swiss francs and a range of 2,000 products, including ice cream and bakery goods.[9] The company has 29 retail outlets, some of which also include restaurants. The main store is located on Bahnhofstrasse and Paradeplatz, while smaller outlets are found elsewhere in Zürich, as well as in Basel, Bern, Winterthur and Zug.[12] Sprüngli products are also delivered worldwide by air mail and, since 1961, have been produced in Dietikon near Zürich.[9][13] In 2017, Sprüngli opened an outlet in the Galleria Mall on Al Maryah Island in Abu Dhabi.[14] There are currently three retail shops in the UAE.

The Sprüngli café on Paradeplatz is a traditional meeting-place of the elderly ladies of Zürich's upper class. Local folklore has it that young men who attend the café alone may signal their availability to these well-to-do women by turning over their coffee spoons in their cups. But according to the company's director, this is a persistent myth reflecting Zürich's more puritanical past, when the Sprüngli café was one of the few places where upper-class women could talk to strangers without risking their reputation.[15]

Since March 2021, Sprüngli has a cooperation with Swiss International Air Lines.[16]

See also

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Further reading

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  • Deborah Cadbury (2010): Chocolate Wars. The 150-Year Rivalry Between the World's Greatest Chocolate Makers. Public Affairs, e-book.

References

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  1. ^ "Sprüngli | Schweizer Markenlandschaft". www.markenlandschaft.ch. Retrieved 11 May 2023.
  2. ^ "Standorte". www.spruengli.ch. Retrieved 11 May 2023.
  3. ^ Porter, Darwin (2010). Frommer's Switzerland. Frommer's. p. 120. ISBN 9780470645758.
  4. ^ "LUXEMBURGERLI: Confiserie Sprüngli mit Ostschweizer Premiere". St. Galler Tagblatt (in German). 29 June 2017. Retrieved 14 February 2024.
  5. ^ Leybold-Johnson, Isobel (23 April 2011). "Süssigkeiten vom Paradeplatz in sechster Generation". SWI swissinfo.ch (in Swiss High German). Retrieved 14 February 2024.
  6. ^ "Wirtschaft - Confiseriepatron Richard Sprüngli ist tot". Schweizer Radio und Fernsehen (SRF) (in German). 23 October 2013. Retrieved 14 February 2024.
  7. ^ "History of Spruengli". Retrieved 5 January 2015.
  8. ^ Weinmann, Benjamin (28 May 2017). "Süsswaren - Schoggi-Riese Lindt greift nach dem Heiligtum von Sprüngli". Aargauer Zeitung (in German). Retrieved 14 February 2024.
  9. ^ a b c d Fournier, Anne (10 August 2010). "Sprüngli, six générations au service du luxe". Le Temps. Retrieved 10 August 2010.[permanent dead link]
  10. ^ "History of Luxemburgerli". Sprüngli. Archived from the original on 10 June 2010. Retrieved 10 August 2010.
  11. ^ "History". www.spruengli.ch. Retrieved 1 October 2022.
  12. ^ Confiserie Sprüngli. "Verkaufsgeschäfte". Archived from the original on 17 July 2010. Retrieved 10 August 2010.
  13. ^ "Confiserie Sprüngli - Es begann mit drei Kilo Luxemburgerli pro Tag". Luzerner Zeitung (in German). 15 February 2011. Retrieved 14 February 2024.
  14. ^ "Swiss Brand Confiserie Sprüngli Boutique & Café Opens At The Galleria On Al Maryah Island - Abu Dhabi Blog". 8 November 2017. Retrieved 29 September 2022.
  15. ^ Schütt, Julian (29 November 2006). "Sprüngli: Das Kaffeehaus als Lebensschule". Die Weltwoche. Retrieved 10 August 2010.
  16. ^ Orban, André (26 February 2021). "SWISS takes off with Confiserie Sprüngli as the supplier of Buy-on-Board". Aviation24.be. Retrieved 29 September 2022.
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47°22′10″N 8°32′21″E / 47.36948°N 8.5392°E / 47.36948; 8.5392

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