Citrovita
 | |
| Company type | Private |
|---|---|
| Industry | Agri-business |
| Founded | 2010 |
| Headquarters | Matão, Brazil |
| Products | Orange juice Essential oil Limonene |
| Parent | Votorantim Group |
| Website | www.citrosuco.com.br |
Citrosuco is the largest global producer of orange juice concentrate, with about 45% of the product market in Brazil and 25% in the world. In addition to juice, sales include industrialized orange by-products such as essential oils and animal feed.[1][2] The company is headquartered in Matão, Brazil and is a subsidiary of Votorantim Group, a São Paulo-based industrial conglomerate. Citrosuco has offices in Brazil, the United States, Germany, Japan and Belgium. Its main competitor is the Brazilian firm Cutrale.
On May 17, 2010, Citrosuco/Fischer and Citrovita announced that they would merge under the Citrovita banner.[3] In December 2011, Brazilian authorities approved the merger.[4]
History
[edit]Citrosuco was created in 1963 by Pasco Packing Company, Eckes, and Fischer Group. By 1969, Fischer Group acquired Pasco’s shares, and in 1992 acquired Eckes’ shares in the business.[5]
Citrovita was founded in 1989 as one of the business units of the Votorantim Group. It began its activities with a production unit in Catanduva in the state of São Paulo and on its own orange grove in Itapetininga.
References
[edit]- ^ "Company Overview of Citrovita Agro Industrial Ltda". Retrieved 21 August 2013.[dead link]
- ^ Aoife White & Lucia Kassai (2011). "Citrovita, Citrosuco Win EU Approval for Orange-Juice Deal". Bloomberg. Retrieved 21 August 2013.
- ^ admin (2010-05-19). "just the facts - Citrosuco and Citrovita". Just Drinks. Retrieved 2024-08-13.
- ^ "Blogs - Brazilian regulators approve merger of Citrosuco/Fischer and Votorantim's Citrovita, which will create an orange juice company with a 25% share of the world market and 45% of the Brazilian market; new company will own seven factories | Industry Intelligence Inc". Industry Intelligence Inc.
- ^ "Squeezed: Behind the Scenes of the Juice Industry" (PDF). Reporter Brasil. 31 December 2012. Retrieved 13 August 2024.
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