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Cineville (subscription service)

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Cineville
Company typePrivate
IndustryEntertainment
Founded2009; 15 years ago (2009)[1]
Founders
  • Thomas Hosman
  • Niels Büller
  • Eelke Hermens
  • Janna Reinsma
[2]
Headquarters
Amsterdam, Netherlands
Area served
Netherlands
Belgium
ServicesSubscription-based movie ticketing
Websitewww.cineville.nl Edit this at Wikidata

Cineville is a Dutch subscription-based movie ticketing service. Users pay a monthly fee which allows them an unlimited amount of visits to select movie theaters using their "Cineville pass." Originally founded in Amsterdam, the service expanded into the rest of the Netherlands by 2011.[3] The service expanded into Belgium by 2022 as a separate entity: Dutch users cannot utilize their pass in Belgium and vice versa.[4] As of June 2024, Cineville is valid in 68 cinemas across 40 Dutch cities,[5] while Cineville Belgium is valid in 23 theaters across 11 cities.[6]

History

[edit]

Cineville was founded by a group of four students working at Kriterion cinema; they were motivated by a desire to change the "old-fashioned" image of arthouse movie theaters in The Netherlands.[7] The company was originally a "collective" of 13 arthouse cinemas in Amsterdam, uniting in part due to the perceived hegemony of commercial multiplex film theaters.[8]

By 2019, the service launched an app.[9] During the COVID-19 lockdowns in The Netherlands, Cineville founded a temporary platform for streaming arthouse film called "Vitamine Cineville." They credit this platform with retaining over 75% of their membership during the lockdowns.[10]

Cineville Belgium was started in 2022 as a subsidiary. It was an initiative of five Brussels arthouse movie theaters that had suffered significant losses of income during the COVID-19 pandemic in Belgium.[11] The Belgian Cineville pass expanded into Wallonia in May 2023,[12] and into Flanders in September 2024.

In March 2023, a subsidiary in Austria was founded, which uses the technical backend of Cineville, but does not use the name and branding, but uses the name 'Nonstop - Dein Kinoabo'.[13] The Nonstop group consists of 24 cinemas, 14 of them in Vienna.

In August 2024, a subsidiary in Germany was founded, using both the technical backend and branding of Cineville. It started with cinemas in Berlin, Hamburg, Cologne, Nuremberg and Freiburg and is set to expand to more regions soon.[14]

Membership

[edit]
Membership in The Netherlands
Time period Membership
May 2012 7.000[15]
February 2013 10.000[16]
April 2015 16.000
2017 30.000[17]
December 2018 40.000[18]
April 2019 44.000
January 2020 50.000[19]
December 2021 55.000[20]
March 2023 70.000[21]
Membership in Belgium
Time period Membership
September 2022 800[22]
September 2023 5.000[23]
December 2023 6.800[24]
June 2024 8.500

By 2019, over half of Dutch Cineville users were between the ages of 20 and 39. On average, they visited the cinema 30 times per year.[25] In Belgium, the average age of visitors is also between 20 and 30.[26]

References

[edit]
  1. ^ "Cineville heeft door wat millennials willen: 'Wij bieden geen filmschuur'". 4 November 2019.
  2. ^ "Thomas Hosman gaat dit jaar weg als directeur van Cineville".
  3. ^ Sier, Christian (9 April 2019). "'Ook welkom bij Cineville als je niet de hele filmhistorie paraat hebt'". NRC.
  4. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'".
  5. ^ "Theaters".
  6. ^ "Cinemas".
  7. ^ "10 jaar Cineville: 'verwachtingen waren niet zo groot'".
  8. ^ Avsaroglu, Arman (25 September 2012). "Filmpas Cineville breidt uit naar meerdere steden". NRC.
  9. ^ "Cineville zet zich al tien jaar in voor het imago van de arthousefilm, mét succes".
  10. ^ "Cineville bestaat 12,5 jaar: 'Juist nu beseffen leden hoe belangrijk een filmzaal is'".
  11. ^ "Arthousefilmhuizen lanceren samen bioscoopabonnement".
  12. ^ "Cineveville s'étend à Liège et Namur dès le 17 mai - Actu Cinema".
  13. ^ https://nonstopkino.at/kinos/
  14. ^ https://cineville.de/de-DE
  15. ^ "Cineville breidt uit naar Rotterdam, Den Haag en Delft". Het Parool. 25 September 2012. Retrieved 2023-10-09.
  16. ^ "Cineville". www.cineville.nl. Retrieved 2023-10-09.
  17. ^ "Cineville verwelkomt 30.000-ste abonnee". www.hollandfilmnieuws.nl (in Dutch). Retrieved 2023-10-09.
  18. ^ "Cineville - Cineville heeft een nieuwe foto toegevoegd". www.facebook.com (in Dutch). Retrieved 2023-10-09.
  19. ^ "Cineville bereikt mijlpaal". www.hollandfilmnieuws.nl (in Dutch). Retrieved 2023-10-09.
  20. ^ "Europa Cinemas Awards 2021". Europa Cinema. Retrieved 2023-10-09.
  21. ^ "Instagram". www.instagram.com. Retrieved 2023-10-09.
  22. ^ "Le pass Cineville s'étend à plusieurs cinémas d'art et essai bruxellois". RTBF (in French). Retrieved 2024-04-16.
  23. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'". www.bruzz.be (in Dutch). Retrieved 2024-04-16.
  24. ^ "En 2023, le pass Cineville conquit près de 7000 amateurs de cinéma d'art et essai". RTBF (in French). Retrieved 2024-04-16.
  25. ^ "Cineville viert tienjarig jubileum met mooie cijfers". 16 March 2019.
  26. ^ "Filmpas Cineville bestaat één jaar: 'We willen een echte filmgemeenschap creëren'". www.bruzz.be (in Dutch). Retrieved 2024-04-16.
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