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China Food TV

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China Broadcast & TV Culture (Qingdao) Co, Ltd[1] (青岛广电中视文化有限公司 Qīngdǎo Guǎngdiàn Zhōngshì Wénhuà Yǒuxiàngōngsī) is a television production company in China. It operates China Food TV (CFTV, S: 中华美食频道, T: 中華美食頻道, P: Zhōnghuá Měishí Píndào), a digital pay television channel focusing on cooking shows. The corporate headquarters is in Office 214, Building G3 of the South City Software Park (市南软件园 Shìnán Ruǎnjiànyuán) in Qingdao, Shandong.[2]

China Food TV is aired nationally across mainland China, and the CFTV company is the largest food show production agency in mainland China. The CFTV company produces about 60 minutes of self-made food shows daily.[3] Édouard Cointreau serves as the honorary president of CFTV.[4]

History

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The CFTV company, a joint-stock and program operating company, was established on January 18, 2001. The Qingdao Broadcast and Television Bureau (青岛广播电视局 Qīngdǎo Guǎngbō Diànshì Jú) invested in CFTV during its structural reformation. The first show produced by the company was the Man-Han Style Banquet, which was broadcast on China Central Television (CCTV) and Qingdao TV.[5]

In April 2005 the State Administration of Radio, Film, and Television (SARFT) permitted the company to establish its own national pay television cable channel.[5] The channel was officially launched on November 8, 2005.[6] As of 2009 the channel is one of twelve Chinese pay television channels which a consumer may watch for free for two months after he/she upgrades his/her top box set.[7]

China Food TV sponsors the "Mid-Autumn Food Festival" and the "Sino-German Food Dialogue", two events that occur during the Asia-Pacific Weeks (German: Asien-Pazifik-Wochen, APW) celebration in Berlin, Germany.[8]

Programs

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The first show produced by the company was the Man-Han Style Banquet (滿漢全席 Mǎn Hànquánxí, referring to the Manchu Han Imperial Feast), which was broadcast on China Central Television (CCTV) and Qingdao TV.[5] China Food TV and China Central Television had jointly organized the program, and released many derivative products. For instance they used "leftovers" from the Manhan Quanxi shooting process so they could create "teaser trailer" programs. Therefore, the fame resulting in the brand effect would increase. China Food TV airs reruns of the programs and created recorded copies, compilations, and derivative books and video discs. For instance China Food TV created Meiri Yi Cai (A Dish Every Day) and Manhan Quanxi - Quanguo Bengren Dianshi Leitai Sai (Manchu Han Imperial Feast - National Cooking "Leitai" Competition on Television). Wang Qitai (王琪泰 Wáng Qítài) of the Taizhou Broadcast and Television Bureau said that the marketing took a "three-dimensional manner" so brands could be marketed to domestic mainland Chinese audiences.[9]

Little Fatty's Food Diary (小胖美食日记 Xiǎo Pàng Měishí Rìjì) is a Chinese cooking show produced by China Food TV and hosted by Qian Zhijun.[10] The program began broadcast from a television station in Qingdao, Shandong on January 29, 2007.[11] The show's production was scheduled for 365 episodes. 52 guests were scheduled to appear on the program with Qian.[12] Qian attended the contract signing ceremony in Qingdao on January 29, 2007. Around that period, Qian recorded two special programs which were broadcast on China Food TV and the Manhan Quanxi Food Entertainment Website.[13] The program aired on mainland Chinese televisions.[12] The program was also broadcast on Sohu, one of China's major web portals.[14]

China Food TV USA

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Qingdao, World Channel Inc. and CFTV partnered to establish China Food TV USA (CFTV-USA, T: 美洲中華美食頻道, S: 美洲中华美食频道, P: Měizhōu Zhōnghuá Měishí Píndào), a 24-hour Chinese food cooking network in the United States. It was scheduled to begin on February 1, 2011,[15] coinciding with the Chinese New Year period.[16] The programming airs in New York City, Los Angeles, the San Francisco Bay Area, and the Sacramento Valley.[17] The operating company, World Channel Inc., has its offices in Brisbane, California.[18]

In the San Francisco Bay Area the programming airs on digital channel KMTP 32.2. In Sacramento it airs locally on station KBTV-CD 8.1, which is a Crossings TV affiliate.[19] Crossings TV is also aired throughout the Central Valley of California on Comcast channel 238 and in Greater New York City as Time Warner Cable Channel 503.[19][20] In the Los Angeles area CFTV USA airs on digital channel KNLA 20.3.[19] People not living in the New York, Los Angeles, San Francisco, and Sacramento areas may watch CFTV USA through IPTV.[21]

The programming is in Mandarin and Cantonese. The programming includes Man-Han Style Banquet and Little Fatty's Food Diary.[22]

References

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  1. ^ "index_08.jpg Archived 2012-02-02 at the Wayback Machine." and "index_09.jpg Archived 2012-02-02 at the Wayback Machine." China Food TV. Retrieved on January 21, 2012.
  2. ^ "about_photo_09.gif." (Archive) China Food TV. Retrieved on January 23, 2012. "青岛市宁夏路288号市南软件园G3楼213室" ("Qingdao City, 288 South Ningxia Road Software Complex, Building G3, Office 213")
  3. ^ "Program Brief Introduction Archived 2012-02-02 at the Wayback Machine." China Food TV. Retrieved on January 21, 2012. "The national digital pay channel - the "China Food TV", facing the whole nation, with digital interactive television programs, and producing an average of 60-minute self-made food shows every day, is the largest food show production agency of the nation."
  4. ^ "Julien Gaudfroy, ambassadeur culinaire de la France en Chine." (Archive) L'Hôtellerie Restauration. Tuesday May 20, 2011. "Enfin, Edouard Cointreau, le président d’honneur de China Food TV n’a pas caché son intérêt pour le jeune prodige."
  5. ^ a b c "Company introduction." () China Food TV. Retrieved on January 21, 2012.
  6. ^ "生活服务类节目大盘点." (Archive) People's Daily. April 15, 2008. Retrieved on January 22, 2012.
  7. ^ "青岛70万机顶盒将升级 付费频道免费两个月." (Archive) People's Daily. March 19, 2009.
  8. ^ "中华美食：中华文化的一张重要名片." (Archive) Xinhua. September 14, 2011. Retrieved on January 22, 2012.
  9. ^ Wang, Qitai (王琪泰 Wáng Qítài) of the Taizhou Broadcast and Television Bureau (泰州市广播电视局 Tàizhōushì Guǎngbō Diànshì Jú). Editor: intern Zhao Jingjing (赵晶晶 Zhào Jīngjīng). "寻找城市台与数字时代的契合." (Archive) People's Daily. February 17, 2009. Retrieved on January 23, 2012.
  10. ^ "Bagua Dish Little Fatty’s Food Diary Daily Broadcast." (Archive) China Food TV. Retrieved on May 15, 2011.
  11. ^ "'Fatty' to host TV show." (Archive) China Daily. January 30, 2007. Retrieved on January 12, 2012.
  12. ^ a b "《嘻游记》八戒：小胖个人简介." (Archive) QQ News. December 20, 2007. Retrieved on January 21, 2012.
  13. ^ "网络小胖成美食主持 节目春节期间播出(图)." (Archive) Xinhua. February 1, 2007. Retrieved on January 22, 2012.
  14. ^ "中华美食频道《小胖美食日记》联手sohu征选小胖搭档." (Archive) Digital new-Media (BMedia). December 28, 2007. Retrieved on January 12, 2012.
  15. ^ "About Us." (Archive) China Food TV USA. Retrieved on January 21, 2012.
  16. ^ "中華美食頻道登陸美國." Sina. February 10, 2011. Retrieved on January 22, 2012.
  17. ^ "Careers." (Archive) China Food TV. Retrieved on January 21, 2012.
  18. ^ "Contact Us." (Archive) China Food TV USA. Retrieved on January 21, 2012. "World Channel Inc. 100 North Hill Dr. #50, Brisbane, CA 94005 "
  19. ^ a b c "關於我們." (Archive) China Food TV USA. Retrieved on January 21, 2012. "”美洲中華美食頻道在舊金山無線KMTP 數碼32.2頻道、沙加緬度無線KBTV8及Comcast有線238、紐約時代華納503頻道和洛杉磯無線KNLA數碼20.3同時播出。"
  20. ^ "Home." (Archive) KBTV-CD. Retrieved on January 21, 2012.
  21. ^ "About Us Archived February 8, 2012, at the Wayback Machine." China Food TV USA. Retrieved on January 21, 2012.
  22. ^ "Shows." (Archive) China Food TV USA. Retrieved on January 21, 2012.
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