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Cheryl Eisen
Born
Cheryl Eisen

(1968-10-17) October 17, 1968 (age 56)
NationalityAmerican
Occupation(s)President at Interior Marketing Group, Inc.
Known forHome Staging, Interior Design, Celebrities, Model home design

Cheryl Eisen is a New York City-based luxury home stager,[1][2][3][4] celebrity interior designer,[5][6][7][8] entrepreneur and founder of Interior Marketing Group, Inc.[1] The New York Times, The Wall Street Journal, The New York Post, The New York Observer, Good Housekeeping, Forbes,[9] Architectural Digest,[10] Elle Decor[11] and other notable media outlets have featured Eisen in association with her role in staging and designing New York City celebrity homes[12] and luxury real estate.[1][4][13]

Early career

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Cheryl Eisen’s career began when she launched her first company, an executive search firm called “FindNetwork” at age 24. Shortly after, due to the dotcom bubble burst, Eisen was forced to rebuild her career from scratch. She began working as a real estate agent, staging her own listings. Eisen soon discovered a crucial niche in an underserved market and decided to launch her own luxury staging and interior design company.[14][15]

She founded Interior Marketing Group, Inc. in 2007;[16] a 90% women-run interior design and staging firm that reinvents luxury properties to help them sell faster and at higher prices. She now serves as President of IMG, and works closely with the team to produce unmatched results.

Eisen, recognized for her uniquely effective design style, is frequently cited as an authority on New York City real estate and staging.[13][17][18] In 2012, The New York Times featured her in a cover story titled "Ruthless Came the Stager," discussing how Eisen transformed a West 17th Street Apartment in New York City in less than two weeks.[1]

Home stager and interior designer

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Eisen’s entrance as an authority in real estate and design media began with a 2009 article by LoftLife magazine, in which discussed Eisen's role in staging a model apartment in the LEED luxury building in the country, the Visionaire.

In 2011, The New York Observer noted that actor Peter Weller hired Eisen to stage his penthouse for sale.[18]

In two separate articles, The Wall Street Journal highlighted Eisen as an authority on staging and the facilitation of real estate sales of financially challenging properties in New York City.[2][17] The property industry magazine Multihousing News also covered Eisen in an article on staging as a strategy for selling luxury apartments.[19]

She has appeared multiple times on the CBS program Living Large.[18][20] The show featured Eisen's staging methods involving the sale of properties associated with celebrities.(YT1) In 2012, Season 1 of Bravo's Million Dollar Listing New York highlighted her work on one of Fredrik Eklund’s listings, which sold for $250,000 more than initial ask.[21] Eisen was also featured in Season 2. Eisen and Interior Marketing Group's work continues to be featured across local, national and international media outlets including NBC's Open House NYC,[22] The Real Housewives of New York City[23] and Keeping Up with the Kardashians.[24][25][26]

One article called Eisen "the reigning prop princess of luxury New York real estate.[13]

In 2015, Eisen was tapped by PopSugar to star in Lionsgate and Rogue Atlas produced online show, Upstaged,[27] a look at some of NYC's most expensive addresses, dramatic home transformations, and information on how to make it all happen affordably.[28]

In 2017, a New York Business Journal article profiling Eisen's entrepreneurial journey reported that Interior Marketing Group has become a "multi-million-dollar, business" and one of "the largest home staging and interior design firms in Manhattan."[29] The same year, Eisen and IMG were honored with Interior Design Magazine's "Best of Year Winner for Model Apartment" for their work on a SoHo apartment at 25 Mercer Street.[30]

In 2018, a Business Insider article gave readers an inside look into a typical day of Eisen, as IMG’s CEO. In the article, "A day in the life of a luxury interior designer, who starts her day with a 'caffeine cocktail,' has designed homes for Chrissy Teigen and John Legend, and goes to a SoulCycle class every night,[31]" Eisen reveals the ins and outs of a typical day in her personal and professional life.

A 2018 Forbes article featured Eisen for her role in creating a “workplace that works for women,[9]” and challenges the statistic that fewer than two percent of female owned businesses ever break the one million dollar mark (as reported by Forbes[32]).

Inc. Magazine featured Eisen in a video on advice given to business owners titled,"The Brilliant Advice This Self-Made Millionaire Got at 18 (That Has Stuck With Her Ever Since)" in which Eisen calls and thanks her father.[33]

Eisen is also known for her personal and professional relationship with Real Housewives of New York star, Bethenny Frankel. Eisen has assisted Bethenny in designing both her New York City apartment[34] and Hamptons’ home,[35] as seen in numerous press features.[36][37]

In 2019 Elle Decor article, featured Eisen for her work as a Celebrity Home Stager, including her work with Keith Richards, Robert DeNiro, Mariska Hargitay.[11]

An exclusive interview with Eisen for Elite Daily in September 2019 also shared an inside look at 'What It Takes To Stage Homes For Celebs,' from Eisen's experience working with A-list clients, buyers, and sellers in the luxury staging and design business.[38]

The same year, Eisen was also named a "Top 50 Interior Designers To Know In 2019" by LuxDeco.[39] Eisen was also featured as a celebrity guest on the Business of Home Podcast, which aired on February 17, 2020, discussing her career and "the stager's formula."[40]

In 2020, Eisen also appeared in two Forbes articles, sharing her input on Home Decor Trends to Expect in 2020, as well as, design ideas to maximize space and functionality in your home.[41][42]

Apartment Therapy,[43] New York Magazine's The Strategist,[44] Forbes [45] and the New York Post[46] consistently share Eisen as a tastemaker who knows the way to pull in buyers. In New York, Eisen and team have been connected to an $80M sale at 220 Central Park South, a street also known as Billionaire’s Row.[47]

In 2022, Eisen and the IMG team staged a $25 million Upper West Side apartment owned by actress Kerry Washington[48] using the team's signature style.

Press appearances in 2024 include a Realtor.com [49] profile on Cheryl's celebrity work as well as a showcase of her expertise in Mansion Global in an article titled Decluttering Tips for the New Year.[50] She was also quoted in The Spruce where she tells readers how to design for penthouses.[51]

IMG's work was also featured in an April 2024 Wall Street Journal article titled "Los Angeles Has Notched Its Biggest Home Sale of the Year".[52] A September 2024 article from the National Association of Realtors linked Eisen and IMG to a Jeff Bezos apartment they staged. [53]

Interior Marketing Group

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Eisen is a founder and president of Interior Marketing Group, Inc. and her work has been associated to this company in a variety of publications.[1][54] Interior Marketing Group (IMG) is a luxury real estate design and marketing firm headquartered in New York City that stages New York City luxury properties, worth $3 million or more, to increase their market desirability.[1] IMG offers luxury home staging services as well as professional interior design, turn key furniture rentals, and in-house PR.[16] The company was founded in 2007 by real estate agent turned designer, Cheryl Eisen, and focuses on high-end properties in New York City, the Hamptons, and South Florida. In April 2020, IMG launched an Outlet Sale[55] featuring gently used furnishings and art from their inventory[56]

Awards

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Cheryl Eisen has been recognized for her professional achievements by the 2018 Stevie Awards,[57][58] as Female Entrepreneur of the Year (Silver Award) and Women-Run Workplace of the Year (Bronze Award).

The Real Estate Staging Association named Cheryl Eisen as one of the “Most Influential People In Real Estate Staging”[59] and Love Happens Magazine coined Eisen as one of the “Top 26 Interior Designers in NYC”[60] and amongst the 20 Top Interior Designers & Architects Creating Designer Home Decor” alongside her inspiration, Kelly Hoppen.

Filmography

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References

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  1. ^ a b c d e f g Elissa Gootman (July 27, 2012). "Ruthless Came the Stager". The New York Times. Retrieved February 14, 2013.
  2. ^ a b Maya Pope-Chappell. "Low Price, Hard Sell: Design Tips for the Cheapest Apartment Listings". The Wall Street Journal. Retrieved February 14, 2013.
  3. ^ "Loft Tour: Green Living on the Hudson". LoftLife. April 24, 2009. Archived from the original on October 17, 2011. Retrieved February 14, 2013.
  4. ^ a b "31 Days to Decluttered". Good Housekeeping Magazine. Retrieved February 14, 2013.
  5. ^ "3 affordable ways to decorate your home like a star, according to a celebrity interior designer". Business Insider. Retrieved 2017-07-07.
  6. ^ Higgins, Michelle (2017-04-14). "9 Ways to Make Your Home More Photogenic". The New York Times. ISSN 0362-4331. Retrieved 2017-07-07.
  7. ^ "How this 'powerhouse' CEO reinvented her career to dominate N.Y.C. luxury real estate". bizjournals.com. Retrieved 2017-07-07.
  8. ^ Senison, Heather. "A Peek At The Decor Of Chrissy Teigen, Zayn Malik And Other Celebrities' New York Homes". Forbes. Retrieved 2019-06-28.
  9. ^ a b King, Michelle. "Three Ways To Create A Workplace That Works For Women". Forbes. Retrieved 2019-06-28.
  10. ^ "Tommy Hilfiger's Former Estate in Greenwich, Connecticut, Is Back on the Market for $6.75 Million". Architectural Digest. 24 July 2018. Retrieved 2019-06-28.
  11. ^ a b Valeris, Monique (2019-03-07). "A Celebrity Home Stager Reveals the Art of Decorating". ELLE Decor. Retrieved 2019-06-28.
  12. ^ "The Leading Design Firm Behind Top Celebrity Real Estate Sales". PRWeb. Retrieved 2019-06-28.
  13. ^ a b c "Is a Home's Celebrity Past Sexy Enough to Seduce a Buyer?". The Wall Street Journal. Interior Marketing Group. April 27, 2012. Retrieved February 14, 2013.
  14. ^ "How this 'powerhouse' CEO reinvented her career to dominate N.Y.C. luxury real estate". bizjournals.com. Retrieved 2019-06-28.
  15. ^ "Cheryl Eisen: Building a Fempire". podbean.com. Retrieved 2019-06-28.
  16. ^ a b "Interior Marketing Group | More Than Just a Pretty Space: America's leading luxury design and real estate marketing firm". Retrieved 2019-06-28.
  17. ^ a b Stefanos Chen (January 31, 2013). "Furniture That Gets Around". The Wall Street Journal. Retrieved February 14, 2013.
  18. ^ a b c Matt Chaban (May 3, 2011). "After Implants, RoboCop Sells Riverside Drive Penthouse". The New York Observer. Retrieved February 14, 2013.
  19. ^ Jessica Fiur (August 9, 2012). "MHN Interview: Tricks of the Trade for Staging Luxury Apartments". MHN Online. Retrieved February 14, 2013.
  20. ^ "Cheryl Eisen on Veegle". Veengle. Retrieved February 14, 2013.
  21. ^ a b "Interior Marketing Group and Cheryl Eisen on Bravo TV's Million Dollar Listing". Cherylynn212. YouTube. May 5, 2012. Retrieved February 14, 2013.
  22. ^ a b "Cheryl Eisen Reveals Secrets to Displaying Art". NBC New York. Retrieved 2017-07-07.
  23. ^ "Bethenny Frankel Comes Face to Face With Her Old Life". Bravo TV Official Site. 2017-04-05. Retrieved 2017-07-07.
  24. ^ "What A Celebrity Interior Designer Would Buy At Ikea". thezoereport.com. 18 May 2017. Retrieved 2017-07-07.
  25. ^ "Inside Kim Kardashian's $30 Million Airbnb NYC Penthouse". E! Online. Retrieved 2017-07-07.
  26. ^ "Instagram post by Interior Marketing Group • Apr 10, 2017 at 12:07am UTC". Instagram. Retrieved 2017-07-07.
  27. ^ a b Murphy, Shannon (May 2015). "2015 PopSugar Video Slate". PopSugar Celebrity. Retrieved 2017-07-07.
  28. ^ "PopSugar Wants to Make Millennials Happy With New Original Video Offerings". Retrieved 2017-07-07.
  29. ^ "How this 'powerhouse' CEO reinvented her career to dominate N.Y.C. luxury real estate". New York Business Journal. Retrieved 2017-07-07.
  30. ^ "25 Mercer by Fogarty Finger: 2017 Best of Year Winner for Model Apartment".
  31. ^ Warren, Katie (August 2018). "A day in the life of a luxury interior designer, who starts her day with a 'caffeine cocktail,' has designed homes for Chrissy Teigen and John Legend, and goes to a SoulCycle class every night". Business Insider. Retrieved 2019-06-28.
  32. ^ Zimmerman, Eilene. "Only 2% Of Women-Owned Businesses Break The $1 Million Mark -- Here's How To Be One Of Them". Forbes. Retrieved 2019-06-28.
  33. ^ https://www.inc.com/video/cheryl-eisen/watch-self-made-millionaire-make-amazing-phone-call-to-thank-father.html
  34. ^ Warerkar, Tanay (2018-05-16). "Inside Bethenny Frankel's enormous Soho loft". Curbed NY. Retrieved 2019-06-28.
  35. ^ "Get An Inside Look At Real Housewives Star Bethenny Frankel's Recently Listed Historic Hampton Retreat". profilenewyork.com. 29 May 2018. Retrieved 2019-06-28.
  36. ^ "This Is the Decor Trend Real Housewives Are Loving Right Now". Bravo TV Official Site. 2019-03-25. Retrieved 2019-06-28.
  37. ^ "Bethenny Frankel Home: Designer Transforms Her NYC Loft | StreetEasy". streeteasy.com. 9 August 2017. Retrieved 2019-06-28.
  38. ^ "Cheryl Eisen Dishes What It's Really Like Staging Homes For Celebs Like Kim K". Elite Daily. 9 September 2019. Retrieved 2020-03-03.
  39. ^ "Top 50 Interior Designers of 2019". LuxDeco.
  40. ^ "Cheryl Eisen and the stager's formula". businessofhome.com. 2020-02-18. Retrieved 2020-03-03.
  41. ^ Danziger, Pamela N. "Americans Will Shop High-Low For Home Furnishings, And 5 Other Decorating Trends In 2020". Forbes. Retrieved 2020-03-03.
  42. ^ Lauren, Amanda. "Interior Designers Share Their Best Small Space Ideas". Forbes. Retrieved 2020-03-03.
  43. ^ "It's Time to Stop Karate Chopping Your Throw Pillows, Says One Home Stager".
  44. ^ "An Apartment Stager Picks Her Favorite Expensive-Looking Staging Furniture". 4 October 2017.
  45. ^ "Five Pro Tips for Staging Your Home for Sale This Year". Forbes.
  46. ^ "Tribeca penthouse snags $16 million (For the second time)". 16 November 2023.
  47. ^ https://www.mansionglobal.com/articles/a-condo-on-new-yorks-billionaires-row-sells-for-around-80-million-5714a323
  48. ^ "NYC Penthouse Rented by Kerry Washington Now on the Market for $25M". 18 February 2022.
  49. ^ Mullane, Karli (2024-02-22). "Exclusive: The Designer Behind Homes on 'Succession,' 'The Kardashians,' and Other Famous Interiors—See Pics". Real Estate News & Insights | realtor.com®. Retrieved 2024-06-05.
  50. ^ Walker, Ameena. "Decluttering Tips for the New Year". Retrieved 2024-06-05.
  51. ^ "From Lofts to Studios, We Break Down Every Type of Apartment You Should Know". The Spruce. Retrieved 2024-06-05.
  52. ^ Clarke, Katherine. "Exclusive | Los Angeles Has Notched Its Biggest Home Sale of the Year". WSJ. Retrieved 2024-06-05.
  53. ^ "Home Staging for the Rich and Famous: 7 Luxury Makeovers". 9 September 2024.
  54. ^ "In News & On TV". Interior Marketing Group. Archived from the original on 2013-02-07. Retrieved February 14, 2013.
  55. ^ "IMG's Outlet Sale".
  56. ^ "Interior Marketing Group Gives South Florida Real Estate a NYC Makeover". PRWeb. Retrieved 2019-06-28.
  57. ^ "2018 Stevie Award Winners | Stevie Awards". stevieawards.com. 4 October 2018. Retrieved 2019-06-28.
  58. ^ Interior Marketing Group wins in the 2018 Stevie Awards for Women in Business, TheStevies, 2018-11-18, retrieved 2019-06-28
  59. ^ "Cheryl Eisen Founder of IMG Shares How She Grew Her Company Slowly on RESA Stager Talk". YouTube.
  60. ^ "Celebrating 26 Top Female Interior Designers & Architects". 19 March 2019.
  61. ^ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Living Large: $7-Million Manhattan Penthouse". CBS New York. April 24, 2012. Retrieved June 13, 2013.
  62. ^ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Celeb Studded TriBeCa Duplex". Cherylynn212. YouTube. June 18, 2012. Retrieved February 14, 2013.
  63. ^ "Interior Marketing Group's Cheryl Eisen on CBS Living Large - Celeb Studded TriBeCa Duplex". The First Post. Retrieved February 14, 2013.
  64. ^ "Interior Marketing Group's Cheryl Eisen shows the WSJ how to stage a Park Avenue PH". Cherylynn212. YouTube. April 7, 2012. Retrieved February 14, 2013.
  65. ^ "Sleek Room Makeover with Fredrik Eklund". NBC New York. Retrieved 2017-07-07.
  66. ^ "Interior Marketing Group's Cheryl Eisen, on Million Dollar Listing "All The World's A-Staging"". Vimeo. 14 June 2013. Retrieved 2017-07-07.
  67. ^ Living Large In A Soho Penthouse CBS New York, Stager NYC, 2013-04-08, retrieved 2017-07-07
  68. ^ "Tips of The Trade: How To Decorate For The Holidays". NBC New York. Retrieved 2017-07-07.
  69. ^ "Design Dilemmas Resolved with Cheryl Eisen". NBC New York. Retrieved 2017-07-07.
  70. ^ "Tips of The Trade: Transforming a Triplex In One Week". NBC New York. Retrieved 2017-07-07.
  71. ^ "Living Large: Two Apartments Converted Into One at 25 Columbus Circle". newyork.cbslocal.com. Retrieved 2017-07-07.
  72. ^ "DIY Tricks for a Kids Bedroom". NBC New York. Retrieved 2017-07-07.
  73. ^ "Adding Designer Touches Without Breaking the Bank". NBC New York. Retrieved 2017-07-07.
  74. ^ "State of the Art Living with LG Signature". NBC New York. Retrieved 2017-07-07.
  75. ^ "How to Decorate for the Holidays". NBC New York. Retrieved 2017-07-07.
  76. ^ "The real estate trick billionaires use to sell their penthouses faster and for more money". Business Insider. Retrieved 2017-07-07.
  77. ^ "Celebrity Home Adviser Shares Easy Home Decorating Tips On A Budget". 26 March 2017. Retrieved 2017-07-07.
  78. ^ "Modern Mansion in Chelsea". NBC New York. Retrieved 2017-07-07.
  79. ^ "DIY Decor for the Holidays". NBC New York. Retrieved 2018-03-01.
  80. ^ "Luxury Living in the Baccarat Hotel". NBC New York. Retrieved 2019-06-28.
  81. ^ "Touring Tommy Hilfiger's Former Estate with Cheryl Eisen". NBC New York. Retrieved 2019-06-28.
  82. ^ BravoTV's "Bethenny & Fredrik" Season 1, 2018-03-26, retrieved 2019-06-28
  83. ^ Scotto, Rosanna (2018-09-04), Real Estate with Rosanna, Episode 6, FOX 5 NY, retrieved 2019-06-28
  84. ^ "Living Large: $48M Price On Largest Penthouse Condo In Miami Beach". 2019-02-27. Retrieved 2019-06-28.
  85. ^ "Living Large: Outside Space Rules At Splendid One West End". 2019-08-06. Retrieved 2020-03-03.
  86. ^ Full Show: Townhouse Treasures in New York City, 2019-03-31, retrieved 2019-06-28
  87. ^ Cai, Maggie (2019-06-25), What It Takes To Stage A $14 Million NYC Apartment, Business Insider, retrieved 2019-06-28
  88. ^ Cai, Maggie. "What it takes to stage and sell a $16.5 million NYC penthouse". Insider. Retrieved 2020-03-03.
  89. ^ Cai, Maggie; Cheng, Shirley. "How a $5.5M NYC apartment model unit is staged and sold". Insider. Retrieved 2020-03-03.
  90. ^ "Touring a $39 Million South Beach Penthouse with Cheryl Eisen". OpenHouse TV. 2020-02-10.
  91. ^ "Cheryl Eisen's Sunny Miami Getaway | Open House TV". YouTube. 16 June 2022.
  92. ^ "Inside a Modern, Minimalist Penthouse in the Heart of Tribeca with Cheryl Eisen | Open House TV". YouTube. 30 March 2022.
  93. ^ "Jaw-dropping Duplex Penthouse in the Tallest Building on the Upper East Side | Open House TV". YouTube. 24 January 2023.
  94. ^ "Warehouse Turned Duplex Penthouse | Open House TV". YouTube. 10 October 2022.
  95. ^ https://www.youtube.com/watch?v=O6ZIccPn8Uo
  96. ^ "Home Tours: Architectural Treasures". OpenHouse TV. 2024-03-03.
  97. ^ "Full Episode: Style & Influence in New York City and Bel Air | Open House TV". YouTube. 28 January 2024.
  98. ^ "Inside a Gothic Revival Townhouse Right in the Heart of Gramercy Park | Open House TV". YouTube. 7 March 2024.


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