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Cheese in the Trap (film)

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Cheese in the Trap
Theatrical release poster
Directed byKim Je-young
Written bySoonkki
Kim Jun-ah
Based onCheese in the Trap
by Soonkki
Produced byHwang Ji-sun
StarringPark Hae-jin
Oh Yeon-seo
Park Ki-woong
Production
company
Mountain Movement Story
Distributed byLittle Big Pictures[1]
Release date
  • 14 March 2018 (2018-03-14)
Running time
116 minutes
CountrySouth Korea
LanguageKorean
Box officeUS$1.8 million[2]

Cheese in the Trap (Korean: 치즈 인 더 트랩) is a 2018 South Korean romantic drama film starring Park Hae-jin, Oh Yeon-seo and Seo Kang Joon, based on the Korean webtoon of the same name. It was released on March 14, 2018.[3]

Plot

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Hong Seol (Oh Yeon-seo) is an ordinary university student. She is busy working part-time jobs to pay for her tuition fee and living expenses. Yoo Jung (Park Hae-Jin) is her senior at the same university. He seems perfect. He comes from a wealthy family, he is kind and handsome, but Hong Seol does not feel comfortable with Yoo Jung. Suddenly, Yoo Jung comes and talks to her. He wants to go out on a date and they begin an awkward relationship.

Cast

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Production

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The production was first announced in March 2016,[4] and confirmed Park Hae-jin's return to reprise his role as Yoo Jung.[5] It was announced that Kim Go-eun, the lead actress of the television adaptation, was not offered a role and a new actress would be sought.[6] The Korean-Chinese production team held open casting auditions for the female lead in advance of shooting, which was scheduled to commence in early 2017.[7] In August, it was announced that Oh Yeon-seo was cast as the female lead.[8]

Filming officially commenced in April 2017.[9][10]

Release

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The trailer of Cheese in the Trap was released on February 13, 2018 and it accumulated more than 2.4 million views within the first week.[11]

On March 7, 2018, a press conference was held at CGV Yongsan-gu, Seoul. The main cast together with the director were present at the event.[12]

The film premiered exclusively in CGV theatres on March 14, 2018.[13][14]

Controversy on distribution and release

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Due to the fact that Cheese in the Trap was released exclusively on CGV theatres, some Korean movie organizations questioned if that was showing "deepening monopoly" of the CJ Group-owned movie theatre chain. They also condemned the "double standard" of the management of the film's distributor, Little Big Pictures. The company was founded in 2013 by a consortium of producers and organizations that condemned the so-called "monopolistic and/or oligopolistic practices" of CGV and its sister company CJ E&M, Lotte Group's Lotte Cinema and Lotte Entertainment, Orion Group's Showbox, and JoongAng Media Network's Megabox.

Responding to the criticisms, Little Big Pictures CEO Kwon Ji-won said that "the exclusive release of Cheese in the Trap on CGV theatres were part of the company's distribution strategy".[14]

Reception

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According to Korean Film Council, Cheese in the Trap came in third place at the local box office on its opening day by attracting 32,805 moviegoers. The film was shown 1,636 times on 346 screens in CGV theatres.[15]

During the first weekend since the film was released, it drew 106,196 viewers and placed in top five at the weekend box office.[16]

References

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  1. ^ 용두사미 '치인트', 화난 팬 영화로 달랠까?
  2. ^ "Cheese in the Trap (2018)". Korean Film Biz Zone.
  3. ^ "Film Version of CHEESE IN THE TRAP to be Released on March 14". Korean Film Biz Zone. March 5, 2018.
  4. ^ "A 'Cheese in the Trap' movie is in the works". Korea JoongAng Daily. Retrieved 2017-08-29.
  5. ^ "Park set to star in 'Cheese in the Trap' movie". Korea JoongAng Daily. Retrieved 2017-08-29.
  6. ^ Kim, Ji-young. "Kim Go-eun not offered role in 'Cheese in the Trap' movie". Kpop Herald. The Korea Herald. Retrieved 2016-07-25.
  7. ^ Lee, Jin-a. "'Cheese in the Trap' seeks actress for lead role". The Korea Times. Retrieved 2016-07-25.
  8. ^ "Oh Yeon-seo to be the new Seol for Cheese in the Trap movie". Dramabeans. Retrieved 2017-08-29.
  9. ^ "Filming starts for 'Cheese in the Trap' movie". Kpop Herald. The Korea Herald. Retrieved 2017-08-29.
  10. ^ "Cheese in the Trap Film Version Begins Production". Korean Film Biz Zone. Retrieved 2017-08-29.
  11. ^ Kim Gae-young (February 19, 2018). 박해진x오연서 '치인트', 예고편으로 240만 조회수 돌파 (in Korean). Tv Report. Retrieved 2018-03-16.
  12. ^ "[e영상] '치인트' 오연서 "산다라박, 언니지만 어려보여…절친 됐다"" (in Korean). E-news24. March 7, 2018. Archived from the original on March 16, 2018. Retrieved March 16, 2018.
  13. ^ Kim Hye-min (March 7, 2018). 영화 '치즈인더트랩' 오연서 "원작 '홍설'과 닮았다는 말 많이 들어...부담" (in Korean). En Seoul. Retrieved 2018-03-08.
  14. ^ a b Cho Jae-young (March 14, 2018). '치즈인더트랩' CGV 단독개봉 논란…"독과점 심화"vs "배급전략" (Controversy on "Cheese"'s exclusive release on CGV... "deepening monopoly" vs "distribution strategy") (in Korean). Yonhap. Retrieved March 24, 2018.
  15. ^ '지금 만나러 갑니다' 1위 출발..단독개봉 '치인트' 3위 (in Korean). Star News. March 15, 2018. Retrieved 2018-03-16.
  16. ^ Shim Sun-ah (March 19, 2018). "Domestic romantic drama leads box office in first weekend". Yonhap News Agency. Retrieved 2018-03-20.
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