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Centrical

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Centrical
Company typePrivate
IndustryEmployee Engagement and Performance Experience
Founded2013; 11 years ago (2013)
FounderGal Rimon
HeadquartersNew York City, NY,
United States
Key people
Gal Rimon (CEO)
WebsiteCentrical

Centrical (formerly known as GamEffective) is a New York-based company specializing in frontline employee engagement and performance experience services.[1] Centrical is headquartered in New York City, NY, with offices in Israel and the United Kingdom.[2][3] It serves multinational corporations and mid-sized enterprises in technology, financial services, healthcare, travel and hospitality, and retail.[4]

History

[edit]

Centrical was established in Israel in 2013 as Gameffective by Gal Rimon, who serves as the CEO. The company emerged with a focus on game mechanics for workforce productivity and employee training. Later, Centrical grew from gamification to an employee engagement and performance experience platform and included personalized microlearning, performance analytics, and AI-driven insights.[5][6][7][8][9]

In 2019, Gameffective underwent a rebranding, changing its name to Centrical.[10]

In 2023 and 2024, Centrical received the Forum Partnership Award. The company was named a Cool Vendor in the Gartner Cool Vendors in Human Capital Management report. Centrical also hosts an annual Select Awards ceremony, which recognizes customers for their innovative approaches in various business areas.[11]

Funding

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In 2015, the company completed its Series A funding round led by Jerusalem Venture Partners (JVP), raising $7 million, which was aimed at expanding its sales and marketing efforts and enhancing its product offerings.[12][13][14][15]

This was followed by a Series B funding round in 2018, where Centrical raised $13 million, led by Aleph and featuring existing investors like JVP and La Maison.[16][17][18][19][20][21]

In 2020, Centrical secured an additional $32 million in Series C funding led by Intel Capital, with participation from existing investors like Aleph and JVP. This funding was intended to further accelerate the company's employee engagement and performance management growth.[22][23][4][24]

Product

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The company's platform integrates gamification, personalized microlearning, performance analytics, and AI-driven insights to optimize employee engagement, productivity, skill development, and performance with the following features:[25][26]

  • Gamification: points, badges, leaderboards, and challenges tap into intrinsic and extrinsic motivators to motivate employees and encourage desired behaviours.
  • Personalized Learning Paths: training and ongoing learning and development experiences based on individual employee needs and goals.
  • Performance Tracking: monitoring of employee performance metrics.
  • Coaching and Feedback Tools: Features for managers provide feedback and coaching to employees.
  • Analytics: AI-powered analytics identify trends, predict performance, and drive data-driven decisions.

References

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  1. ^ Shamah, David (18 January 2016). "Work may not be fun but it can be a game, says Israeli firm". timesofisrael.com. Retrieved 2024-06-20.
  2. ^ Brown, Dalvin. "From Microsoft to PepsiCo, employees say these companies have the best leadership teams". USA TODAY. Retrieved 2024-06-20.
  3. ^ McDowell, Erin. "The 25 best small companies for compensation, according to employees". Business Insider. Retrieved 2024-06-20.
  4. ^ a b "Centrical raises $32m. for employee success platform". The Jerusalem Post | JPost.com. 2021-03-10. Retrieved 2024-06-20.
  5. ^ "Interview with CEO, Centrical – Gal Rimon - HrTech Cube". 2019-12-18. Retrieved 2024-06-20.
  6. ^ Auslender, Viki (2022-03-29). ""You need to understand the company, not just push the product"". calcalist.co.il. Retrieved 2024-06-20.
  7. ^ Orbach, Meir; Shulman, Sophie (2022-05-04). "The 50 most promising Israeli startups - 2022". calcalistech.com. Retrieved 2024-06-20.
  8. ^ Murphy, Coral. "Survey says Microsoft, Google CEOs are among top CEOs for diversity, inclusion in 2020". USA TODAY. Retrieved 2024-06-20.
  9. ^ McDowell, Erin. "The 25 best CEOs of small companies, according to employees of color". Business Insider. Retrieved 2024-06-20.
  10. ^ Rimon, Gal. "Council Post: When And How Should You Change Your Company Name?". Forbes. Retrieved 2024-06-20.
  11. ^ "Cool Vendors in Human Capital Management, 2016". gartner.com. 9 May 2016. Retrieved 2024-06-20.
  12. ^ "Enterprise gamification co GamEffective raises $3m - Globes". en.globes.co.il. 2015-04-20. Retrieved 2024-06-20.
  13. ^ Takahashi, Dean (2016-06-21). "GamEffective raises $7 million to gamify worker performance". VentureBeat. Retrieved 2024-06-20.
  14. ^ אורבך, מאיר (2016-06-21). "GamEffective גייסה 7 מיליון דולר מ-JVP". כלכליסט - www.calcalist.co.il. Retrieved 2024-06-20.
  15. ^ Ravet, Hagar (2019-11-04). "Work Gamification Startup Centrical Raises $13 Million". CTECH - www.calcalistech.com. Retrieved 2024-06-20.
  16. ^ "Centrical Launches with $13 Million in Additional Funding". AiThority. 2019-11-07. Retrieved 2024-06-20.
  17. ^ "Workforce performance co GamEffective raises $11m". Globes. 2018-04-25. Retrieved 2024-06-20.
  18. ^ יבלונקו, יסמין (2018-04-25). "גיימאפקטיב הישראלית השלימה סבב גיוס של 11 מיליון דולר". Globes. Retrieved 2024-06-20.
  19. ^ "VC Daily: Ancestry Vet Joins Cancer Testing Startup LAM; Income Share Funding; Airbnb Battle in Jersey City; TikTok Probed; Santander Buys Into Ebury". wsj.com. November 4, 2019. Retrieved 2024-06-20.
  20. ^ "Centrical Raises $13M in Funding". FinSMEs. 2019-11-04. Retrieved 2024-06-20.
  21. ^ Geron, Tomio (December 24, 2019). "Startups Aim to Bring Gene Therapy to Millions; DraftKings to Go Public in Reverse Merger; Aleph Closes $200 Million Fund". wsj.com. Retrieved 2024-06-20.
  22. ^ Wiggers, Kyle (2021-03-10). "Employee engagement startup Centrical raises $32M". VentureBeat. Retrieved 2024-06-20.
  23. ^ Orbach, Meir (2021-03-10). "Centrical secures $32 million in new round led by Intel Capital and JVP". CTECH - www.calcalistech.com. Retrieved 2024-06-20.
  24. ^ "Equity Monday: Stripe's epic new valuation, Deliveroo's IPO and WeWork numbers". TechCrunch. Retrieved 2024-06-20.
  25. ^ "Centrical for Microsoft Teams Review: 360-Degree Talent Management through a Bot-based Interface". UC Today. 2023-02-01. Retrieved 2024-06-20.
  26. ^ "Israeli start-ups get creative in hiring tactics as talent pools limited". The Jerusalem Post | JPost.com. 2021-11-09. Retrieved 2024-06-20.
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