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Cashrewards

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Cashrewards
Company typePrivate
IndustryE-commerce, loyalty programs, retailing
Founded2014
FoundersAndrew Clarke
Lorica Clarke
HeadquartersSydney, New South Wales, Australia
Area served
Australia
Key people
Anthony Seymour-Walsh (CEO)
ServicesCashback
MembersIncrease 2.2 million (2024)
Parent1835i
Websitewww.cashrewards.com.au

Cashrewards is an Australian cashback website. The company has over two million members and more than 2,000 partners including Apple, Amazon, Myer, Liquorland, Adidas, Bonds, Target, Booking.com and The Iconic.[1]

History

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Cashrewards was founded in 2014 by Andrew and Lorica Clarke.[2]

In 2018, Cashrewards launched its In Store Offers platform, with Visa Inc. The platform allows members with a Visa credit card or debit card to earn cashback at hundreds of stores in Australia.[3]

In June 2019, announced plans for an initial public offering (IPO) by 2020.[4][5] In October of that year allowed users of In Store Offers to use Mastercard to access cashback from participating retailers.

In July 2021, Cashrewards and ANZ launched Cashrewards Max. Exclusive to ANZ credit and debit card users, Cashrewards Max members received higher cashback offers from participating sellers.[6][7]

In January 2022, the remaining stake in Cashrewards was acquired from a group of shareholders by 1835i, ANZ Bank’s external innovation and venture capital partner.[citation needed] On 30 September 2022, the Cashrewards Max program was retired. In November 2022, ANZ Bank added a feature to their app that allows access to Cashrewards' cashback from the ANZ App.

In August 2024, Cashrewards acquired Little Birdie, a product search and real-time price tracking platform. The company plans to integrate Little Birdie with its Cashrewards platform.[8]

Philanthropy

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In 2017, Cashrewards joined the Salesforce charity initiative "Pledge 1%". Cashrewards was founded by the Clarkes after their child survived a serious illness, so they chose the Starlight Children's Foundation, due to the support the organisation provided to their child during the illness.[9] They pledged to match 1% of all cashback that their members withdraw and donate it to the Foundation.[9][6][7]

Awards and recognition

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Year Category Institution or publication Result Notes Ref.
2016 Finalist: Best Fintech Startup StartCon Nominated Australasian Startup Awards 2016 [10]
2016 Deloitte Tech Fast 50 Awards Australia Deloitte Won Deloitte Technology Fast 500 2016 [11]
2017 Finalist: E-commerce Company of the Year StartCon Nominated Australasian Startup Awards 2017 [12]
2017 Finalist: NSW Region Telstra Nominated Telstra Business Awards 2017 [13]
2017 Finalist: Eastern Region Ernst & Young (EY) Nominated Ernst & Young Entrepreneur Of The Year Award 2017 [14]
2017 Smart50 List (4th Place) SmartCompany Won Smart50 Awards 2017 [15]
2017 Finalist: Corporate Social Responsibility Program of the Year Optus & MyBusiness Nominated Optus My Business Awards 2017 [16]
2017 Media, Marketing and Advertising Business of the Year Optus & MyBusiness Won Optus My Business Awards 2017 [17]
2017 Finalist: Deloitte Tech Fast 50 Awards Australia Deloitte Nominated Deloitte Technology Fast 500 2017 [18]
2017 Businesses of Tomorrow Award Westpac Won Westpac Businesses of Tomorrow 2017 [19]
2018 Fast 100 List (6th Place) The Australian Financial Review Won Financial Review Fast 100 2018 [20]
2018 Nora Best Loyalty Marketing Nora Won Nora Solution Partner Awards [21]

References

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  1. ^ "How Cashrewards delivers high returns with "near-zero" risk". Cashrewards. Retrieved 19 May 2023.
  2. ^ Bowen, Nigel. "Generating Business Ideas: A Masterclass" (PDF). Content Sherpa. Retrieved July 11, 2019.
  3. ^ "Cashrewards Teams Up with Visa to Launch New In-Store Cashback Program" (Press release). October 16, 2018. Archived from the original on December 7, 2020. Retrieved July 11, 2019.
  4. ^ Smith, Paul (June 3, 2019). Stutchbury, Michael (ed.). "Online retailer Cashrewards banks Silicon Valley backing as market picks up pace". The Australian Financial Review. Nine Publishing. Retrieved July 11, 2019.
  5. ^ Blake, Dean (June 4, 2019). McIlvaine, Heather (ed.). "Cashrewards raises $5.25m, eyes IPO". InternetRetailing.com.au. Octomedia. Retrieved July 11, 2019.
  6. ^ a b Michael, Luke (December 7, 2020). "Cashrewards takes social purpose to the ASX". Probono Australia. Retrieved August 4, 2021.
  7. ^ a b Gray, Emma (July 22, 2021). “Cashback to the max”. BlueNotes. Retrieved August 5, 2021.
  8. ^ Jolly, Nathan. "Cashrewards acquires retail tech platform: 'A major win for consumers'". Mumbrella. Retrieved 7 August 2024.
  9. ^ a b "Cashrewards: Rewarding Happiness for Starlight and SIck Kids". Starlight Children's Foundation. Retrieved July 11, 2019.
  10. ^ Mack, Cheryl. "Over 3100 attendees gathered in Sydney for StartCon and the Australasian Startup Awards 2016". StartCon. Retrieved July 11, 2019.
  11. ^ Bowen, Nigel. "Technology Fast 50 2017 Winners' Report" (PDF). Deloitte. Retrieved July 11, 2019.
  12. ^ Mack, Cheryl. "Winners of the 2017 Annual Australasian Startup Awards". StartCon. Retrieved July 11, 2019.
  13. ^ Beeck, Jessica (April 29, 2018). "Online Retail Space is Heating Up: Aussie Cash Back Site Cashrewards Heralds New Era" (Press release). Business Wire. Bastion Effect. Retrieved 2019-07-11.
  14. ^ Kent, Melanie (July 5, 2017). "EY Entrepreneur Of The Year™ regional finalists revealed". Ernst & Young. Retrieved July 11, 2019.
  15. ^ "Smart50 Awards 2017: Cashrewards". SmartCompany. 14 October 2017. Retrieved July 11, 2019.
  16. ^ Zuchetti, Adam (November 11, 2017). "Optus My Business Awards 2017 winners revealed". MyBusiness. Momentum Media. Retrieved July 11, 2019.
  17. ^ "2017 Winners". MyBusiness. Retrieved July 11, 2019.
  18. ^ "Technology Fast 50 2017 Winners' Report" (PDF). Deloitte. Retrieved July 11, 2019.
  19. ^ "Meet the 2017 Businesses of Tomorrow". MyBusiness. Retrieved July 11, 2019.
  20. ^ Bailey, Michael (October 31, 2018). Stutchbury, Michael (ed.). "Fast 100: Next Business Energy tops future-facing list". The Australian Financial Review. Nine Publishing. Retrieved July 11, 2019.
  21. ^ "Solution providers recognised at inaugural industry awards". 30 October 2018.
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