El Nueve

El Nueve (LS 83 TV Canal 9)
	"Sumate"
Buenos Aires, Argentina;
Channels	Analog: 9 (VHF); Digital: 35 (UHF);
Ownership
Owner	Grupo Octubre; (Telearte S.A.);
Sister stations	Información Periodística
History
First air date	June 9, 1960; 64 years ago
Former names	Canal 9 Cadete (1960-1963); Canal 9 Libertad (1963-1974 and 1984-1998); Canal 9 (1974-1984 , 1998-1999 and 2002-2016); Color 9 (1979-1980); Azul Televisión (1999-2002)
Technical information
Licensing authority	ENACOM
Links
Website	http://www.elnueve.com.ar
Availability
Streaming media
El Nueve website	Watch live

Channel 9, known by its brand name El Nueve (stylized as elnueve) is an Argentine free-to-air television network based in Buenos Aires with programming centred on general entertainment.

History

Origins and first Romay ownership

After the fall of the second government of Juan Perón, the military government of Pedro Eugenio Aramburu opened three new television licenses in Buenos Aires for bidding: channels 9, 11 and 13. The winner for channel 9, which would bear the callsign LS 83 TV, was Compañía Argentina de Televisión, S.A. (CADETE), which began its broadcasts in 1960. Canal 9's stock was partially owned by foreign companies, including the United States' NBC.

In 1963 Alejandro Saúl Romay, who was the owner of Radio Libertad and known as "the czar of TV", became the manager of Canal 9, and in the following years he acquired the stock held by the foreign investors, transforming Canal 9 into the first television network fully funded by Argentine capital. Under his leadership, Canal 9 became competitive in the ratings, fighting for first place with Canal 13 and then Canal 11.

Nationalization

In 1974, during Juan Perón's third term as President of Argentina, Canal 9 was seized by the government along with channels 11 and 13, remaining as a state-owned station throughout the following military regime, this time under Argentine Army administration. It began color broadcasts in 1980.

Romay returns

At the end of military dictatorship, the network was re-privatized in 1983, and Alejandro Romay regained control of the channel in the bidding process, a position he would hold from taking possession of the station on May 25, 1984,^[1] until 1997. In the five months between the return to democracy and Romay's taking control of the station, Alfredo Garrido took over as administrator, sowing the seeds for Canal 9's return to the top of the ratings throughout the remainder of the 1980s. Romay's long term as the owner of Canal 9 made him one of the most powerful figures in Argentine media. Following its re-privatization, the station was renamed "Canal 9 Libertad" (Channel 9 Liberty) and a new logo debuted for this purpose. In 1997, new studios were constructed in the Buenos Aires neighborhood of Colegiales.

At its height under Romay, Canal 9 adopted as part of its visual identity a dove near the number 9 logo, which earned the channel the nickname of El canal de la palomita ("The channel of the little dove"). It was replaced with a heart logo in 1995.

1997-2002: Azul Televisión

Australian regional broadcaster Prime Television bought all of Canal 9 in 1997 for US$135 million ($256 million in 2023 dollars^[2]); Prime then onsold half of it for US$74 million.^[3] In response to a ratings slump and wanting to tone down Canal 9 from a style that often tended toward the sensational under Romay, a US$20 million ($37.4 million in 2023 dollars^[2]) rebranding effort was embarked upon, with its largest element a massive rebrand from Canal 9 Libertad to Azul Televisión in January 1999.^[4]

However, Prime Television didn't get nearly the return on its investment that it wanted. The timing was exceptionally bad for Prime, as the acquisition and improvements made to Azul coincided with the start of the 1998–2002 Argentine great depression. In late 1999, Azul-related losses sent Prime's net profit plummeting 99% over the previous year^[5] and led to the departure of its chief executive.^[3] Total losses incurred from the Argentinian business were north of A$50 million (US$25.9 million, $44.6 million in 2023 dollars^[2]). Amidst these spectacular losses, national economic problems, and ratings that weren't improving, Prime looked to get out, announcing it was selling its interest in Azul in March 1999. In 2001, Prime's foray into Argentina, which had lasted more than three years, ended, to the relief of its shareholders, when it sold its stake to JP Morgan for US$67.5 million ($116 million in 2023 dollars^[2]).^[6]

Spain's Telefónica began moving to buy out Azul. Using acquisitions and discussions with the owners of the remaining 50%, Telefónica grew its stake in the network.^[7] in 1999, but its preexisting ownership of ratings leader Telefe (channel 11) posed a problem. Argentina's Federal Radio and Broadcasting Committee (COMFER) forced Telefónica to sell off its Azul stake.

2002-present: Canal 9 returns

On August 20, 2002, Azul Televisión reverted to its original Canal 9 name as both the stake that Prime had sold to JP Morgan and the Telefónica stake were sold to a society headed by the journalist and media businessman Daniel Hadad. In January 2007, he sold the network to Mexican investor Remigio Ángel González under his group Albavisión Hadad first sold 80% of it and remained in charge of editorial content for the news programs, then exited the remainder of his stake.

On November 20, 2020, Grupo Octubre bought 90% of the channel, the remaining 10% was entrusted to Carlos Lorefice Lynch, who remained as president of Telearte.^[8]

Feeds

elnueve Satelital
elnueve Interior

Slogans

1960-1963 – Del nueve Nadie me mueve
1963-1964 – Donde ponga el ojo ponga el nueve
1964-1974 – Lo nuevo está en el 9
1984-1989 – Canal 9 Libertad siempre líder
1988-1989 – Primero en audiencia primero en calidad
1988 – Vive tu dia en libertad
1989 – Un líder que moviliza a toda la televisión Argentina
1991 – La fuerza de la gente
1992-1994 – Defendamos la vida
1995-1997 – El corazón de la gente
1997-1999 – Siempre más
2002 – Igual que vos
2003 – Para vos
2003-2004 – Bienvenido a casa
2004-2005 – Podés entrar
2005-2006 – Donde vos estás
2006 Copa mundial 2006:– El canal de Argentina
2007 (navidad:) El canal de la familia
2009-2013 Somos vos
2010 (Julio) - Canal 9 (50 Años)
2013-2014 – Compartimos todo con vos
2014-2015 – Crea con vos
2015 – Viví Canal 9
2016-2017 – Mi canal
2017 – Viviendo con vos (
2018 (Enero-Junio) – Conectado a vos
2018-2019 – Un aire nuevo""
2019 - El canal de las latas^{[citation needed]}
2019 - El canal que vos elegís en vivo
2019-2021 - Siempre en movimiento
2021 - Sumate

Sports events

References

^ "Ojo con Canal 9", Resiste, un archivo
^ ^a ^b ^c ^d 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
^ ^a ^b Geoff Elliott. "Prime chained to its Argentine millstone." The Australian 26 November 1999
^ Beatriz Goyoaga. "Owners give Canal 9 $20 mil makeover." Variety September 1, 1998
^ Cosima Marriner. "Prime collects $130m for switching off Azul." Sydney Morning Herald 3 August 2001
^ Jane Schulze. "Prime rebounds on sale of Azul stake." The Australian 3 August 2001
^ Kevin Morrison. "Step by step, Prime approaches finale." Sydney Morning Herald 3 December 1999
^ "El Grupo Octubre finalizó el proceso de compra de Canal 9 y FM Aspen" (in Spanish). Infobae. Retrieved 20 November 2020.

External links

Official Site (in Spanish)
Canal 9 File

[1] "Ojo con Canal 9", Resiste, un archivo

[inflation-US-2] 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.

[millstone-3] Geoff Elliott. "Prime chained to its Argentine millstone." The Australian 26 November 1999

[4] Beatriz Goyoaga. "Owners give Canal 9 $20 mil makeover." Variety September 1, 1998

[5] Cosima Marriner. "Prime collects $130m for switching off Azul." Sydney Morning Herald 3 August 2001

[6] Jane Schulze. "Prime rebounds on sale of Azul stake." The Australian 3 August 2001

[7] Kevin Morrison. "Step by step, Prime approaches finale." Sydney Morning Herald 3 December 1999

[8] "El Grupo Octubre finalizó el proceso de compra de Canal 9 y FM Aspen" (in Spanish). Infobae. Retrieved 20 November 2020.

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v t e El Nueve programming
Monday-Friday	Que mañana! Telenueve central El show del problema Confrontados Todas las tardes Hay que ver! Telenueve central Bendita Mejor de noche Todo x hoy Telenueve al cierre
Weekends	Clave Arg Implacables Tribuna caliente Combate Con amigos asi