C. Crane Company
| Company type | Private |
|---|---|
| Industry | Electronics |
| Founded | 1976 |
| Founder | Bob Crane |
| Headquarters | , |
Number of employees | 50 (2009) |
| Website | http://www.ccrane.com |
C. Crane is an American electronics retailer based in Fortuna, California. The company mainly deals in specialty radio and lighting equipment and is best known for its GeoBulb line of LED light bulbs.
History
[edit]C. Crane was founded in 1976 in San Francisco, California, by Bob Crane, a former cabinetmaker, and his wife Susan Crane. The "C" is Crane's middle initial, as well as his wife's and children's.[1] The company was initially a furniture design and manufacturing company and only switched to being an electronics distributor in 1983, upon the Cranes' relocation to Fortuna. C. Crane's first electronics product was the "Select-A-Tenna", an antenna manufactured by Intensitronics Corp. of Hales Corners, Wisconsin, for long-distance reception of AM radio broadcasts. The company advertised on late-night radio shows, which served to increase business from AM listeners looking for a better antenna. Later in the 1980s, C. Crane began to distribute radios, such as the GE Superadio, to go along with their antennas. In the 1990s, Bob Crane decided to move the company toward designing its own products, rather than just retailing what was already out there. Following the 1992 Cape Mendocino earthquakes, the company expanded their catalog to include emergency radios and other disaster equipment, such as flashlights. Eventually, C. Crane began to produce its own radios in collaboration with Sangean.[2][3] At the present radio division of C. Crane specializes in weak signal reception and developed many products to improve the reception of weak radio and internet signals. C. Crane also focuses on high quality audio.
GeoBulb
[edit]In 1998, C. Crane introduced the "CCTrek" flashlight. This flashlight used two white LEDs as opposed to an incandescent bulb. Realizing the amount of energy LEDs save over regular light bulbs, the company developed and released an LED light bulb in 2001. This was followed in 2006 by the GeoBulb project.[4] The GeoBulb, based solely on LEDs, was released on March 27, 2009. The company claims the bulb has a lifespan of 10 years and draws only 7.5 W of power, and predicted widespread adoption of the bulb would cut energy usage worldwide by one-tenth.[2][5][6] Initially, the bulb is targeted at owners of public buildings that need to be lit continuously, in order to save costs associated with having to purchase and replace incandescent bulbs. Reviews of the bulb reflected positively on its energy usage and lifespan but criticized the lights' unnatural color and their high cost when compared to standard incandescent and compact fluorescent bulbs.[7][8][9][10][11]
External links
[edit]- C.Crane Radios with Bob Crane By Kirk Harnack On Oct 6, 2014
References
[edit]- ^ "On the Cover - North Coast Journal - August 4, 2005 - Incident at C. Crane: Was it industrial espionage, or just a big misunderstanding?".
- ^ a b Klein, Karen (4 August 2009). "Where an Inventor-Entrepreneur Finds Motivation". BusinessWeek. Retrieved 12 April 2010.
- ^ "New emergency radio at C. Crane Company". Humboldt Beacon. 11 June 2009. Retrieved 12 April 2010.
- ^ "GeoBulb". C. Crane Company. Retrieved 12 April 2010.
- ^ Tam, Donna (28 March 2009). "Fortuna company launches energy-efficient light bulb". Times-Standard. Archived from the original on 7 October 2010. Retrieved 12 April 2010.
- ^ Atlas, Debra (25 October 2009). "Fortuna firm makes better LED bulbs". Redding Record-Searchlight. Retrieved 12 April 2010.
- ^ Raloff, Janet (1 September 2009). "Sun is setting on incandescent era". ScienceNews. Society for Science and the Public. Retrieved 12 April 2010.
- ^ Quick, Darren (10 February 2009). "The GeoBulb LED light bulb". Gizmag. Retrieved 12 April 2010.
- ^ Chan, Amanda. "$100 bulb latest in efficient options". The Arizona Republic. Retrieved 12 April 2010.
- ^ McGlaun, Shane (30 March 2009). "California company launches $119 LED light bulb". Inside Tech. Retrieved 12 April 2010.[permanent dead link]
- ^ Murph, Darren (29 March 2009). "GeoBulb LED light bulb uses just eight watts, rings up at $120". Engadget. Retrieved 12 April 2010.