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Byredo

From Wikipedia, the free encyclopedia
Byredo
Company typeSubsidiary
Founded2006; 18 years ago (2006) ; Stockholm, Sweden
FounderBen Gorham
Headquarters
Sweden
Area served
Europe, North America, Asia
ProductsLuxury goods
ParentPuig

Byredo is a Swedish company that produces fragrances, leather goods, and accessories.

History

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Byredo was founded in Stockholm in 2006 by Ben Gorham.[1][2] The name Byredo is a portmanteau of "by redolence".[3] The first fragrance released was Green (sage, orange and musk).[4] In 2013, Gorham sold a majority stake of the company to London-based investment firm Manzanita Capital.[3][5] This company was invested in Diptyque and Malin + Goetz,[6] and also owns Space NK.[3] In 2015, Byredo opened a second store, in New York's Soho.[4] Its first collection of handbags and other accessories debuted at the 2017 Paris Fashion Week.[7] In May 2022, Puig acquired a majority stake in Byredo.[8] In November 2023, Byredo launched fine jewelry as a new permanent category for the brand.[9]

Collaborations

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Byredo released products in collaboration with perfumer Jérôme Epinette (2016),[6] photographers Inez and Vinoodh (2016),[10] designer Virgil Abloh (2018),[11] furniture company IKEA (2020),[12] makeup artist Isamaya Ffrench (2020)[13] and US rapper Travis Scott (2021).[14]

References

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  1. ^ Conlon, Scarlett (2020-01-18). "Ben Gorham: 'With Byredo I wanted a more inclusive approach to luxury'". The Observer. ISSN 0029-7712. Retrieved 2023-07-27.
  2. ^ Lisa Niven, Vogue Meets Byredo's Ben Gorham Vogue, 1 September 2016
  3. ^ a b c Manzanita buys majority stake in Byredo 1 May 2013
  4. ^ a b Meltzer, Marisa (2015-05-27). "Byredo Brings Its Scent Memories to SoHo". The New York Times. Retrieved 2024-10-07.
  5. ^ Women's Wear Daily, Manzanita Capital Buys Byredo Stake: The owner of SpaceNK and Diptyque has purchased a majority stake in the Swedish fragrance house. Samantha Conti, April 29, 2013
  6. ^ a b Stocks, Christopher (2016-09-06). "Name game: Byredo celebrates its tenth anniversary with a nameless fragrance". wallpaper.com. Retrieved 2024-10-07.
  7. ^ Founder Ben Gorham continues to push Byredo out of its comfort zone. LAUREN JOSEPH, Surface magazine, October 20, 2017
  8. ^ "Puig snaps up majority stake in cool Swedish fragrance brand Byredo". 31 May 2022.
  9. ^ Weil, Jennifer (2023-11-20). "EXCLUSIVE: Byredo Is Launching Fine Jewelry". WWD. Retrieved 2023-11-20.
  10. ^ Ward, Maria (2016-12-09). "Party Like It's 1996: Byredo and Inez and Vinoodh Celebrate Their Fragrance Collaboration". Vogue. Retrieved 2024-10-07.
  11. ^ "Off-White and Byredo Just Launched a Perfume Called Elevator Music—And It's Already a Cult Obsession". Vogue. 2018-03-03. Retrieved 2022-04-27.
  12. ^ "Ikea and Byredo's Founder Just Launched a Candle Collection You Need to Buy". Harper's BAZAAR. 2020-11-02. Retrieved 2024-10-07.
  13. ^ Wu, Sarah Y. (2020-10-01). "Inside Byredo Makeup's Surprising, Colorful Launch". Forbes. Retrieved 2024-10-07.
  14. ^ Walsh, Savannah (2021-01-19). "It's Lit! Travis Scott's Highly Popular Byredo Collaboration Has Just Been Restocked". ELLE. Retrieved 2021-02-23.


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