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Bynder B.V.

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Bynder B.V.
Company typePrivate
IndustrySoftware
Founded2013
FoundersChris Hall, Roland Keijzer, Stefan Pelders
HeadquartersAmsterdam, Netherlands
Number of locations
Netherlands, United Kingdom, United States, Spain, Australia, UAE
Area served
worldwide
ProductsDigital Asset Management (DAM)
Number of employees
600+
Websitewww.bynder.com

Bynder B.V. is an international software company with offices in the US, Spain, UK, and Australia, specializing in digital asset management (DAM) services. The company's cloud-based digital asset management platform enables users to create, store, find, share, deliver, and utilize digital files efficiently.[1][2][3]

History

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Bynder B.V. was founded in 2013 by Chris Hall, Roland Keijzer, and Stefan Pelders, who were colleagues at the software development agency LabelA.[4][5] While working there, they recognized the need to store, organize, and share digital files with their clients, leading them to create Bynder as stand-alone software.[6]

In April 2014, Bynder B.V. acquired LumaCloud LLC, expanding its operations to Boston, USA.[7] In April 2015, it acquired SocialExpress, a social media analytics reporting tool.[8][9] In August 2016, the company secured €20 million in Series A funding from Insight Partners.[10][11] In February 2018, Bynder B.V. acquired WebDam, Shutterstock's digital asset management business, for $49.1 million, strengthening its position in the DAM market.[12][13] In June 2020, the company acquired We Adapt, a video creation and templating platform.[14] In March 2022, Bynder acquired GatherContent, a content operations platform.[15]

At the end of 2022, Thomas H. Lee Partners signed a deal to acquire Insight Partners' stake in Bynder B.V., valuing the company at approximately $600 million.[16][17] In September 2023, Bynder acquired EMRAYS, an AI-based search provider, for an undisclosed amount.[18]

In 2024, Bynder B.V. released a study highlighting that the use of generative AI tools has led to a 56.7% increase in content production since the launch of ChatGPT.[19][20] In February, Bynder B.V. was named a "Leader" in Digital Asset Management by Forrester Research, Inc.[21]

Overview

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The company offers Bynder Digital Asset Management software, which uses artificial intelligence to manage digital assets like videos, images, and documents. Additional solutions include Content Operations for content creation and approval, and Content Experiences for distributing assets to teams and platforms.[2][22][23][24]

Bynder B.V. is headquartered in Amsterdam, with sales and marketing offices in San Carlos, Boston, Melbourne, and London, and engineering offices in Rotterdam and Barcellona.[25][26]

References

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  1. ^ Botta, Attilio (6 December 2021). "Bynder's Digital Asset Management Helps Brands Deliver Digital Experiences at Scale". www.lxahub.com. Retrieved 2024-10-22.
  2. ^ a b Doig, Fraser (16 November 2023). "Bynder and Tridion: pioneering the future of digital asset management". rws.com. Retrieved 2024-10-22.
  3. ^ Ramirez, Olivia (August 18, 2022). "How Bynder doubled the size of their tech ecosystem in just six months with ELG". insider.crossbeam.com. Retrieved 2024-10-22.
  4. ^ "Bynder first Australian office to power regional growth | Austrade International". international.austrade.gov.au. Retrieved 2024-10-22.
  5. ^ Langford, Robin (2016-08-11). "Bynder gets €20m funding boost for branding automation software". Netimperative. Retrieved 2024-10-22.
  6. ^ "How Chris Hall shaped Bynder's success on the global SaaS landscape". techleap.nl. Archived from the original on 2021-05-01. Retrieved 2024-10-22.
  7. ^ "Amsterdam's Bynder Is Bringing Its Cloud-Based Brand Portals to the U.S." Yahoo Finance. 2014-04-30. Retrieved 2024-10-22.
  8. ^ "List of 5 Acquisitions by Bynder". tracxn.com. 2024-10-04. Retrieved 2024-10-22.
  9. ^ Leemputten, Pieterjan Van (2015-04-16). "Belgische starter SocialExpress overgenomen". Data News (in Dutch). Retrieved 2024-10-22.
  10. ^ Ohr, Thomas (2016-08-11). "Amsterdam-based Bynder secures $22 million in Series A funding to put branding automation on the map". EU-Startups. Retrieved 2024-10-22.
  11. ^ "Bynder bound for branding automation growth with €20M in Series A funding". siliconcanals.com. 2016-08-11. Retrieved 2024-10-22.
  12. ^ Windsor, Ralph (2018-02-16). "Bynder Acquires WebDAM From Shutterstock". Digital Asset Management News. Retrieved 2024-10-22.
  13. ^ Lardinois, Frederic (2018-02-16). "Bynder acquires digital asset management service Webdam from Shutterstock for $49.1M". TechCrunch. Retrieved 2024-10-22.
  14. ^ Murphy, David (2020-06-03). "Bynder buys We Adapt SaaS video platform, renames it Video Brand Studio". Mobile Marketing Magazine. Retrieved 2024-10-22.
  15. ^ Wood, Chris (2022-03-03). "Digital asset management platform Bynder acquires GatherContent". MarTech. Retrieved 2024-10-22.
  16. ^ Klugt, Geert van der (2022-12-22). "THL acquires digital asset management vendor Bynder for €330 million". Techzine Global. Retrieved 2024-10-22.
  17. ^ "Bynder receives majority investment from THL". siliconcanals.com. 2022-12-27. Retrieved 2024-10-22.
  18. ^ "Bynder Acquires EMRAYS". FinSMEs. 2023-09-20. Retrieved 2024-10-22.
  19. ^ MacRae, Duncan (2024-04-02). "50% of consumers can detect AI-generated content". Marketing Tech News. Retrieved 2024-10-22.
  20. ^ "AI fuels surge in content creation but leaves marketers feeling 'overwhelmed'". www.performancemarketingworld.com. Retrieved 2024-10-22.
  21. ^ "Bynder named a "Leader" in Digital Asset Management by independent research firm". Yahoo Finance. 2024-02-21. Retrieved 2024-10-22.
  22. ^ "Empowering brands: Bynder's AI capabilities for managing content at scale". www.thedrum.com. Retrieved 2024-10-22.
  23. ^ Stanciuc, Ana-Maria (2024-06-12). "Bynder Reviews 2024: Pricing & Features". Tekpon. Retrieved 2024-10-22.
  24. ^ "Bynder DAM Customer Reviews 2024". SoftwareReviews. Retrieved 2024-10-22.
  25. ^ "Bynder – the Globally Successful Startup hiring in Amsterdam". techmeetups.com. 4 October 2016. Retrieved 2024-10-22.
  26. ^ "Bynder Company Overview, Contact Details & Competitors". leadiq.com. Retrieved 2024-10-22.
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