Buldak (brand)
 | It has been suggested that this article be merged into Buldak Ramen. (Discuss) Proposed since December 2024. |
 | |
| Product type | Noodle, Fried rice, Tteokbokki, Potato chip, Sauce |
|---|---|
| Owner | Samyang Foods |
| Country |  South Korea |
| Introduced | 2012 |
| Markets | |
Buldak (Korean: 불닭) is a spicy food brand of the South Korea-based company, Samyang Foods, Inc..
History
[edit]Buldak has expanded its category ever since the succcessful launch of Buldak Ramen in 2012. It was invented by the vice president of Samyang Foods, Jung-Soo Kim.[1] After the launch, the Buldak Noodle Challenge (a.k.a. fire noodle challenge) quickly spread among online Influencers on TikTok, YouTube, etc. This raised awareness of the brand and sales globally.[2][3][4] Buldak Ramen recorded a cumulative sales surpassing 5 billion units.[5] Some popular products of the Buldak brand are Buldak Ramen, Buldak Hot Sauce,[6] Buldak Potato Chips,[7] Buldak Fried Rice, Buldak Tteokbokki,[8] and so on.
Controversy
[edit]On June 11, 2024, the Danish Veterinary and Food Administration recalled three flavors of Samyang Food's Buldak Ramen.[9][10] The tree flavors, Buldak 3X spicy, Buldak 2X, and Buldak Stew, were recalled and claimed that the Capsaicin levels in a single package of the brand's spidy noodles could poison consumers. However, at the end of June, the New Zealand Food Safety investigated the three products that Denmark had reclled and concluded that there were no problems in the quality of the products.[11] Then on July 16, 2024 Denmark also retracted its recall and the two flavors of Buldak Ramen found their places back on the store shelves.[12]
See also
[edit]References
[edit]- ^ "The Woman Shaking Up the $50 Billion Instant-Ramen Industry".
- ^ News, A. B. C. "Foodies across the globe are taking part in the 'fire noodle challenge'". ABC News. Retrieved 2024-12-09.
{{cite web}}:|last=has generic name (help) - ^ "Explainer | What are Korean Buldak fire noodles? Addictive spicy ramen goes global". South China Morning Post. 2024-05-30. Retrieved 2024-12-09.
- ^ "Good Luck Getting Your Hands on Buldak Carbonara Ramen". 19 April 2024.
- ^ Global, K. E. D. "Samyang's Hot Chicken Flavor Ramen sales exceed 5 bn". KED Global. Retrieved 2024-12-09.
- ^ "Food Truck Announcements | Food Truck Operator". www.foodtruckoperator.com. Retrieved 2024-12-09.
- ^ Mun-hee, Choi (2024-06-23). "Samyang Foods Expands "Buldak" Brand with Potato Chips in Japan". Businesskorea (in Korean). Retrieved 2024-12-09.
- ^ Mun-hee, Choi (2024-11-18). "Samyang Foods' BuldakTteokbokki Newly Launched in Walmart USA". Businesskorea (in Korean). Retrieved 2024-12-09.
- ^ "Samyang: Denmark recalls Korean ramen for being too spicy". www.bbc.com. Retrieved 2024-12-09.
- ^ "Denmark recalls spicy South Korean noodles over health concerns". AP News. 2024-06-12. Retrieved 2024-12-09.
- ^ Soest, Sophie van. "Food Safety NZ Has Made A Decision About Recalling SUPER Spicy Buldak Noodles Banned Overseas | Articles". www.rova.nz. Retrieved 2024-12-09.
- ^ "Denmark turns the heat back on, partially lifting recall on Korean spicy ramen". NBC News. 2024-07-18. Retrieved 2024-12-09.