Bruxie
 | |
| Company type | Private |
|---|---|
| Industry | Fast casual restaurant |
| Founded | Orange, California (2010) |
| Founder | Dean Simon Kelly Mullarney |
| Headquarters | Orange, CA |
Number of locations | 6 |
Area served | California and Georgia |
| Website | www |
Bruxie is a Southern California-based fast casual restaurant chain founded in 2010. They primarily specialize in fried chicken waffle sandwiches.[1]
History
[edit]Bruxie was founded in 2010 by Dean Simon and Kelly Mullarney. They opened their first restaurant in Orange, California.[2] The restaurant earned rave reviews from diners, later becoming Yelp's second most popular restaurant in the country in 2011.[3]
In March 2014, the chain opened their first restaurant outside of Southern California in Glendale, Colorado.[4] Their Colorado restaurant would later close less than a year later in January 2015.[5]
In April 2016, the chain opened a restaurant in Las Vegas, Nevada, at entertainment complex The Park, located between casinos New York-New York and Park MGM.[6][7]
In August 2017, the chain opened their first international restaurant at Lotte World Mall in Seoul, South Korea.[8]
In 2019, Bruxie began the process of franchising by signing agreements for over 18 locations in California, Colorado, Alabama, Georgia, and Florida.[9][10] However, franchising talks have been put on-hold indefinitely due to the COVID-19 pandemic.
In March 2020, Bruxie announced the temporary closure of all of their Southern California restaurants in response to the COVID-19 pandemic.[11] The restaurant chain remained closed until October 2020, reopening their Orange and Brea locations under new ownership.[12]
In popular culture
[edit]Bruxie was featured in season 6 of food reality television series Man v. Food, hosted by Casey Webb, in 2017.
References
[edit]- ^ Luna, Nancy (12 April 2017). "Bruxie's evolution: More fried chicken, store remodels and craft beer". Orange County Register. Retrieved 12 April 2017.
- ^ "Bruxie Receives Significant Investment From Catterton Partners, The Leading Consumer-Focused Private Equity Firm". Cison PR Newswire (Press release). Retrieved 1 October 2013.
- ^ Luna, Nancy (8 January 2012). "O.C. eatery is No. 2 most popular on Yelp". Orange County Register. Retrieved 8 January 2012.
- ^ Luna, Nancy (19 March 2014). "Bruxie waffle shop heading to Colorado". Orange County Register. Retrieved 19 March 2014.
- ^ Antonation, Mark (26 January 2015). "Bruxie Will Waffle No More in Glendale". Westword. Retrieved 26 January 2015.
- ^ Jones, Jay (27 January 2016). "Las Vegas: Bruxie waffle sandwiches to open at splashy new pedestrian area called The Park". Los Angeles Times. Retrieved 27 January 2016.
- ^ Stapleton, Susan (5 April 2016). "Bruxie Opens Its First Waffle House in Nevada at The Park". Eater Las Vegas. Retrieved 5 April 2016.
- ^ "Bruxie Takes its Waffle Sandwiches to Korea with Location in Seoul – It's [sic] First Internationally". Branding in Asia. 18 August 2017. Retrieved 18 August 2017.
- ^ "Bruxie Launches Franchise Opportunity". QSR Magazine. 23 January 2020. Retrieved 23 January 2020.
- ^ "Bruxie grows chicken and waffle franchise locations in US, abroad". Fast Casual. 24 January 2020. Retrieved 24 January 2020.
- ^ Metzger, Phil; Pagaran, Michelle (2 April 2020). "UPDATED: These O.C. Restaurants Have Closed Indefinitely During Coronavirus Distancing". Orange Coast Magazine.
- ^ Valdespino, Anne (22 September 2020). "Bruxie is back in Old Towne Orange; Brea will return Wednesday, Oct. 7". Orange County Register. Retrieved 22 September 2020.