Bruno Banani
| Company type | GmbH |
|---|---|
| Industry | Textile |
| Genre | Fashion |
| Founded | Chemnitz (1993) |
| Founder | Wolfgang Jassner Klaus Jungnickel Jan Jassner |
| Headquarters | Germany |
| Products | Undergarments Men's clothing Women's clothing |
| €82.5 million (2009)[1] | |
Number of employees | 95 |
| Website | brunobanani.com |
Bruno Banani is a German fashion company with headquarters in Chemnitz.[2] On 11 March 2009, Bruno Banani launched a product range using the eco-friendly fiber Biophyl from Advansa with class 1 Oeko-tex standard rating.[3]
The marketing rights for the perfumes with the brand name Bruno Banani are held by the COTY company.
Prior to the 2010 Winter Olympics, German media took an interest in a Tongan luger training in Germany, who was apparently also called Bruno Banani. In January 2012, it was revealed that his real name was Fuahea Semi, and that his renaming had been a marketing ploy.[4][5] In 2013, Semi officially changed his name to Bruno Banani, and competed under that name.[6]
References
[edit]- ^ "bruno banani mit klarer Mission" (PDF). Textination. 2010-06-30.
- ^ "WHEN YOU THINK DELUXE, THINK...EAST GERMANY?". BusinessWeek. 1997-05-12. Archived from the original on January 19, 2012.
- ^ "Bruno Banani underwear goes green with Biophyl". Archived from the original on 2011-07-13. Retrieved 2009-04-05.
- ^ "Tongan luger Bruno Banani exposed as a German marketing hoax", The Guardian, 31 January 2012
- ^ "Wie Fuahea Semi zum Rodler Bruno Banani wurde", Der Spiegel, 29 January 2012
- ^ "Luge ‘hoaxster’ name change now legal, just wants to race for Tonga at Sochi Olympics" Archived 2018-09-29 at the Wayback Machine, Vancouver Sun, 1 February 2013
Bibliography
[edit]- Stuart Slatter, David Lovett, Corporate Recovery: Managing Companies in Distress, Beard Books, 1999. ISBN 1-58798-242-0.
- Karl-Heinz von Lackum, Mit Branding an die Spitze!: Wie sie auch ohne Werbemillionen die Konkurrenz, Gabler, April 2004. ISBN 3-409-12668-6.
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