Brennans Bread
 Company logo | |
| Company type | Privately held company |
|---|---|
| Industry | Baking |
| Founded | 1972 |
| Founder | Joseph A Brennan |
| Headquarters | , Ireland[1] |
| Products | Baked goods |
| Website | https://brennansbread.ie/ |
Brennans Bread is an Irish bread-making company founded in 1972 by Joseph A Brennan. It is one of the largest bakeries in Ireland.[2][3]
History
[edit]Joseph A Brennan began baking loaves of white bread in 1972, in a single room on Fumbally Lane in Dublin.[4] Initially, the business served the Dublin area, before expanding nationwide and internationally. When the business outgrew its city-centre premises, it moved to Kimmage, and subsequently to its current location in Walkinstown.[5][6]
Joseph A Brennan died on 26 May 2024. The business continues to be owned and operated by the Brennan family.[7][8][9]
Marketing
[edit]The business's slogan is "Today's Bread Today", referencing the fact that its bread is baked fresh every day.[10]
The business's radio and television advertisements typically feature a narrator, speaking in a North Dublin accent, recounting conversations he has had with "auld Mister Brennan", referencing the business's founder, Joseph A Brennan.[11]
The business markets itself as a "national treasure" by associating its bread with Irish culture and as a product missed by Irish emigrants, and in 2023 collaborated with an Irish brewery to produce a Brennans Bread beer.[12][13][14][15] Brennans Bread consistently features in the top five of surveys of Ireland's most-loved brands.[16][17][18]
References
[edit]- ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
- ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
- ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
- ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
- ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
- ^ Quann, Jack. "Brennans Bread founder Joseph Brennan dies aged 82". Newstalk. Retrieved 31 May 2024.
- ^ Ó Broin, Cian (31 May 2024). "'A true gentleman' – Tributes paid following death of Brennan's Bread founder". Irish Independent. Retrieved 31 May 2024.
- ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
- ^ "EIQA: Brennan's Bread a cut above again". www.businesspost.ie. 30 October 2011. Retrieved 31 May 2024.
- ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
- ^ Goodbody, Will (31 May 2024). "'Old Mr Brennan' - founder of family bakery dies, aged 82". Retrieved 31 May 2024.
- ^ Cullen, Michael (8 March 2024). "Brennans goes with ads ás gaeilge". Marketing.ie.
- ^ "Dublin Airport starts bread war with Knock as people bizarrely turn up with sliced pans". Mayo News. 23 December 2023. Retrieved 31 May 2024.
- ^ Piotrowska, Kinga (7 July 2023). "Irish brewery launches Brennans flavoured 'sliced can' beer". FM104. Retrieved 31 May 2024.
- ^ "Brennans Bread Takeover Dublin Airport to Celebrate Family Favourites During Summer Holidays | LBBOnline". lbbonline.com. Retrieved 31 May 2024.
- ^ "Brennans tops Kantar's Brand report again". 5 July 2023. Retrieved 31 May 2024.
- ^ Pope, Conor (21 June 2021). "Brennans Bread, Avonmore and Tayto: Ireland's top 100 brands". The Irish Times. Retrieved 31 May 2024.
- ^ Slattery, Laura (20 August 2015). "No snoozing for bakers in new Brennans Bread ad". The Irish Times. Retrieved 31 May 2024.