Bracken Darrell
Bracken P. Darrell | |
|---|---|
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| Born | Owensboro, Kentucky, United States |
| Education | Hendrix College (B.A., 1985) Harvard Business School (MBA, 1989) |
| Occupation | Businessman |
| Known for | CEO of VF Corporation, former CEO of Logitech |
| Title | Chief executive officer, VF Corporation |
Bracken P. Darrell is the CEO of VF Corporation and the former CEO of Logitech.[1]
Early life and education
[edit]Darrell grew up in Owensboro, Kentucky, as one of four siblings.[2] His brother, Bart Darrell, was the president of Kentucky Wesleyan College.[3]
Darrell graduated from Daviess County High School in 1981.[3] In 1985 he earned a BA degree in english literature from Hendrix College and, in 1989, earned his MBA from Harvard Business School.[4][5]
Career
[edit]After graduating college and before earning his MBA, Darrell worked in public accounting for two years, and was eventually hired to do international auditing for PepsiCo.[3] Over his career he has held various positions at General Electric, Gillette and Arthur Andersen. At Procter & Gamble, he was the president of the Braun division and is noted for leading the turnaround of Old Spice deodorant.[6] Darrell joined Whirlpool Corporation in 2008, where he became an executive vice president.[4] In 2012, he joined Logitech as president, and became CEO in early 2013.[5] In June 2023, Darrell became the CEO of VF Corporation.[7]
Darrell has served on the board of directors for Life Biosciences, an anti-aging startup,[8] and as a trustee for Hendrix College.[4]
References
[edit]- ^ Kapner, Suzanne (3 January 2024). "He Revived Old Spice. Can This CEO Save a Sneaker That Lost Its Cool?". WSJ. Retrieved 3 January 2024.
- ^ Fortt, Jon (3 April 2017). "Logitech CEO Bracken Darrell explains how he started from the bottom to ascend to the C-Suite". CNBC. Retrieved 3 January 2024.
- ^ a b c Johnson, Libby (4 February 2019). "Logitech CEO credits Owensboro roots for humility, leadership skills". The Owensboro Times. Retrieved 5 January 2024.
- ^ a b c "Hendrix College Trustee, Grad Named President of Logitech". Arkansas Business — Business News, Real Estate, Law, Construction. 19 March 2012. Retrieved 3 January 2024.
- ^ a b Smith, Jacquelyn (22 August 2016). "A CEO says forgoing the Ivy League after high school taught him a lesson he uses to run a $3.6 billion company today". Business Insider. Retrieved 3 January 2024.
- ^ Clark, Evan (20 June 2023). "VF Names Bracken Darrell CEO". WWD. Retrieved 3 January 2024.
- ^ "Vans sneakers maker VF taps Logitech's Bracken Darrell as CEO". 20 June 2023. Retrieved 3 January 2024.
- ^ Mack, Heather (1 October 2018). "Longevity Specialist Life Biosciences Steps Up Expansion Gambit". Wall Street Journal. Retrieved 5 January 2024.
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