Blokker (store)
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| Industry | Retail |
|---|---|
| Founded | 25 April 1896 |
| Headquarters | , |
Area served | Netherlands |
| Owner | Mirage Retail Group |
| Website | www |
Blokker is a Dutch retail chain specializing in household goods, operating in the Netherlands and Suriname. As of November 2018, the company had 430 stores in the Netherlands.[1]
History
[edit]Founding
[edit]
On April 25, 1896, Jacob Blokker and his wife Saapke Kuiper founded De Goedkoope IJzer en Houtwinkel in Hoorn, located at Breed 22. The store quickly grew, expanding to several properties on the same street,[2] including number 12. In 1923, an old building on the corner of Breed and the Veemarkt was purchased, transforming into a significant store for its time. This branch moved in March 2016 to a location on Gouw in Hoorn.[3]
Expansion
[edit]Starting in the 1930s, the four sons of Jacob Blokker and Saapke Kuiper opened multiple stores in the Randstad region under the name Gebroeders Blokker. This tradition continued through successive generations, growing Blokker into a national, and later international, retail chain. Former CEO Jaap Blokker was named businessman of the year in 2003.
In 2015, Blokker had over 800 stores across the Netherlands, Belgium, Luxembourg, and Suriname. During the 2010s, the company faced declining sales and losses, partly because it lagged in e-commerce. Efforts to reverse this trend included store renovations and modernization. The American actress Sarah Jessica Parker was featured in 2016 television campaign to refresh Blokker’s image. Additionally, store closures were implemented; in Belgium, 69 of 190 stores closed, and 50 stores shut down in the Netherlands.[4] In May 2017, it was announced that another 100 stores in the Netherlands would close.[5]
New ownership
[edit]On November 12, 2018, the Blokker family announced their intention to sell a majority stake in the chain.[1] To ensure the company would be in good hands, Ab and Els Blokker were willing to provide financial support to the new owner. In April 2019, CEO Michiel Witteveen of Blokker Holding acquired the chain without external investors. The sale price was not disclosed.
On February 18, 2020, Blokker announced that all stores in Belgium and Luxembourg would be sold to the Dutch Retail Group, led by entrepreneur Dirk Bron, who would rebrand the stores as discounters named Mega World. Only eight of the 123 stores in Belgium and Luxembourg were profitable.[6] Financial struggles persisted, and by October 2020, Mega World sought creditor protection.[7] The chain was declared bankrupt on December 22, 2020.[8] In the meantime, Blokker appointed a new CEO, Jeanine Holscher, to revitalize the remaining stores in the Netherlands and Suriname, as well as the brand itself.[9]
Organization
[edit]Ownership
[edit]
Blokker was the foundation of the international retail and wholesale group Blokker Holding until the company's sale in 2019 to the Mirage Retail Group, which also owns brands like Intertoys, Big Bazar, Miniso, and BCC.
Headquarters and Distribution Centers
[edit]Blokker's headquarters is located in Amsterdam on Van der Madeweg. The company has one distribution center in Geldermalsen, Netherlands, which, with a surface area of 90,000 square meters, is one of the largest in Europe. It supplies all Blokker stores in the Netherlands and Suriname and handles online orders from Blokker.nl.
In August 2015, the company opened a new distribution center in Gouda to handle online orders from Blokker.nl and Blokker.be.[10] This center closed on August 1, 2019, consolidating distribution to Geldermalsen, which was modernized.[11]
Until 2015, another logistics center operated in Houten, handling all online orders. The Houten center employed about 100 people. Until 2018, there was also a distribution center in Mijdrecht for seasonal items and toys. Operations there were gradually scaled down in 2017. Hudson's Bay later took over this distribution center.[5]
Literature
[edit]- Henk Povée (1996). The Century of Blokker. A Hundred Years of Household Goods in the Netherlands, Bussum: Thoth Publishing. ISBN 90 6868 145 1.
- Teri van der Heijden & Barbara Rijlaarsdam (2018). Blokker: How the Empire Slipped from the Family's Hands. Amsterdam: Ambo Anthos. ISBN 9789026341205
References
[edit]- ^ a b Haeck, Bart (2018-11-12). "Dutch family puts Blokker up for sale". De Tijd. Retrieved 2018-11-12.
- ^ Blokker over a century, from scrub brushes to toys, NRC, (June 19, 1996). Accessed October 21, 2017.
- ^ "RetailDetail". RetailDetail. 23 February 2016. Retrieved 2016-04-03.
- ^ Blokker must save itself online, trouw.nl, February 10, 2017
- ^ a b Blokker and Marskramer to close 200 stores trouw.nl, May 16, 2017. Archived on November 12, 2018.
- ^ Blokker becomes Mega World: all stores remain open, hln.be, February 18, 2020. Archived on February 20, 2020.
- ^ Dirk Bron seeks creditor protection with Blokker, October 12, 2020. Archived on February 25, 2023.
- ^ Mega World declared bankrupt: 650 people lose their jobs, hln.be, December 22, 2020. Archived on January 22, 2021.
- ^ Jeanine Holscher new CEO of Blokker RetailTrends, September 28, 2020. Archived on February 16, 2023.
- ^ Weerd, Peter de (February 2, 2016). "Blokker opens new e-fulfillment DC". Retrieved April 15, 2016.
- ^ Blokker establishes omnichannel distribution center in Geldermalsen, July 13, 2018