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BioFoodLab

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BioFoodLab
Company typePrivate
IndustryFood
FoundedFebruary 2012
FounderElena Shifrina
Headquarters
Moscow, Russia
Key people
Elena Shifrina, CEO
Number of employees
125[1] (2019)
Websitewww.biofoodlab.com

BioFoodLab is a Russian company founded in 2012 that develops and markets health food snacks under several brand names, including its leading brand, "Bite."[2][3] BioFoodLab was founded by Elena Shifrina, a Skoltech MBA and Regent's Business School London graduate.[4] BioFoodLab is acknowledged as Russia's leading producer of healthy snacks[5][6] and distributes over 100 products in 14 countries, including Japan, the United Arab Emirates, United Kingdom, Singapore, and China.[7]

Corporate history

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BioFoodLab is reported to produce more than 100 products and reported revenue of over 1.5 billion rubles ($20 million) in 2020.[4] According to Nielsen Corporation, BioFoodLab holds a 39-percent market share in the fruit-and-nut bar category in Russia.[8] Its "Bite" brand has been referred to as the creator and driver of Russia's fruit-and-nut snack bar market.[9]

BioFoodLab was founded in 2012 with a focus on the fruit-and-nut bar category.[10][11]

In 2013, Forbes Russia named BioFoodLab the startup of the year. At the time, the company had just three employees and produced only five flavors of its fruit-and-nut health bars.[11] In 2015, the Government of Moscow selected the company as project of the year in its "Made in Moscow" competition.[12] In 2016, the Russian Export Center, a state export-support institution founded as part of the Russian state development corporation VEB.RF, named BioFoodLab Russia's exporter of the year.[13]

In 2017, BioFoodLab announced plans to expand to Asia, with India and China highlighted as priority markets.[14] In 2018, the company received venture capital investment from Russian billionaires Alexander Abramov and Aleksander Frolov.[8] In 2020, Euromonitor named BioFoodLab a snack brand leader in the naturally healthy packaged food segment.[15] It also listed its oat crackers among the most popular traditional snacks with a healthier positioning on the Russian market.[16]

In March 2021, BioFoodLab signed an exclusive distribution agreement in the United Arab Emirates with the Abu Dhabi Securities Exchange-listed Foodco, formerly the Abu Dhabi National Foodstuff Company.[17][18] The company also announced that it will begin selling plant-based burgers in Russia.[19] In April 2021, the California-based wellness retailer, iHerb announced that it will begin selling BioFoodLab fruit-and-nut bars in the United States.[20]

References

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  1. ^ ООО "Биофудлаб" (Report). Rusprofile. January 2019.
  2. ^ "Russian company bites into healthy eating trend". CNN Business. October 25, 2017. Retrieved May 14, 2021.
  3. ^ Jordan, Robert (August 9, 2017). "Former model's Biofood bars are the new face of Russia's health food industry". bne Intellinews. Retrieved May 15, 2021.
  4. ^ a b Aris, Ben (November 12, 2020). "Russian Health Food Startup Soars During Pandemic". The Moscow Times. Retrieved December 14, 2020.
  5. ^ Shuktomova, Lidia (May 2017). "Обзор российского рынка снековых батончиков в 2016 году". Euromonitor International. Retrieved August 5, 2021.
  6. ^ "В России очень мало качественных производств продуктов питания". Official Site of the Mayor of Moscow. October 14, 2020. Retrieved July 28, 2021.
  7. ^ Łacińska, Maria (April 10, 2018). "В России очень мало качественных производств продуктов питания". vc.ru. Retrieved May 15, 2021.
  8. ^ a b Sinitsyna, Irina (December 17, 2017). "Совладельцы Evraz Александр Абрамов и Александр Фролов займутся снеками". Vedomosti. Retrieved December 14, 2020.
  9. ^ Ponamoreva, Elena (April 13, 2020). "Рынок снеков в России". Trend Laboratory. Retrieved August 5, 2021.
  10. ^ Lapshin, Andrei (July 1, 2014). "Здоровая модель: Как бывшая модель зарабатывает на интересе к здоровой еде". Kommersant. Retrieved May 14, 2021.
  11. ^ a b Tok, Anna (April 30, 2021). "В ритме Елены Шифриной". RBC. Retrieved May 15, 2021.
  12. ^ "BioFoodLab: Зарабатывать миллионы на правильном питании". Теперь Я Босс!. December 6, 2019. TV Channel Friday!.
  13. ^ "MadeInRussia: BioFoodLab". Российский экспортный центр. 2017. Retrieved May 15, 2021.
  14. ^ Wan, Lester (June 27, 2021). "China and India key targets for all-natural Russian snack bar firm". Food Navigator Asia. Retrieved November 15, 2017.
  15. ^ "Naturally Healthy Packaged Food in Russia". Euromonitor International. February 2020. Retrieved May 15, 2021.
  16. ^ Sheremet, Marina (June 2020). "Динамика мирового и российского рынка здоровых снеков в 2020 году". Euromonitor International. Retrieved August 5, 2021.
  17. ^ "Foodco National Foodstuff PJSC signs exclusive distribution agreement with BioFoodLab in UAE". Abu Dhabi Securities Exchange. March 29, 2021. Retrieved July 27, 2021.
  18. ^ "From Russia with lunch: Moscow model brings healthy snacks to Abu Dhabi". Arab News. March 20, 2021. Retrieved July 28, 2021.
  19. ^ "BioFoodLab запускает в этом году производство растительных бургеров, линейку альтернативного молока и готовых завтраков". Dairy News. July 14, 2021. Retrieved July 27, 2021.
  20. ^ "Внедрение маркировки БАДов, как обезопасить население от фальсификата". Ekho Moskvy. April 7, 2021. Retrieved April 7, 2021.
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