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Bianchet

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Bianchet
IndustryWatchmaking
Founded2017; 7 years ago (2017)
FounderRodolfo Festa Bianchet, Emmanuelle Girodet Festa Bianchet
Headquarters
Switzerland
ProductsWatches
Websitebianchet.com

Bianchet is a Swiss luxury watchmaking company known for creating tonneau-shaped skeleton tourbillon watches.[1]

Overview

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Bianchet was founded by Rodolfo Festa Bianchet and Emmanuelle Festa Bianchet in 2017 when Rodolfo was a successful entrepreneur in the Fintech sector, and Emmanuelle Festa Bianchet was a journalist and artist.[1][2]

Bianchet is the first watchmaking company to have developed its entire watch movement architecture and watch cases using the golden ratio of 1.618 and the Fibonacci sequence as a design basis. It is also the first company to have developed a tonneau-shaped watch in carbon capable of resisting a pressure of 10ATM or 100 meters of water depth, for which the company uses a proprietary high-density carbon composite infused with titanium dust.[1][3]

After founding the company in 2017, Bianchet presented its prototype at Baselworld in 2019. Two years later, the company released its first watch, the Tourbillon B 1.618 Openwork, at the Geneva Watch Days and participated in the Grand Prix D'Horlogerie de Genève.[4][5][6] The same year, Bianchet opened its first showroom in Neuchâtel, Switzerland. In 2022, Bianchet presented the Tourbillon B 1.618 new limited editions at the Geneva Watch Days. As of 2023, Bianchet is an Associated Brand of the Geneva Watch Days, and its timepieces are distributed in 22 countries.[7][8]

Bianchet won a Swiss Watch award in October 2023 as its Flying Tourbillon Grande Date has been named the Best Start-Up Watch at the Temporis International Awards in Zurich.[9][10][11][12] The watch was selected by a jury of industry experts from across the world, including notable watchmakers Philippe Dufour, Kari Voutillainen, and Romain Gauthier, along with specialist journalists, retailers, and influencers.[13][14][15][16][17]

On the occasion of Geneva Watch Week 2024, Bianchet introduced its Flying Tourbillon Sport GMT, which allows simultaneous reading of two time zones. Equipped with an in-house titanium flying tourbillon, the watch movement is adorned with a rotating Earth dome synchronised with the hour hand.[18][19][20]

Sponsorships and partners

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In June 2022, Bianchet became the first official watch and timing partner of the Polo Rider Cup in Chantilly. Bianchet continued to be the official watch and timing partner in 2023 in Saint-Tropez.[21]

Since 2022, Bianchet has been a business partner with Big Blue Ocean.[22] Both organisations contribute to cleaning oceans, protecting vulnerable marine animals, and providing free educational resources.

In 2023 and 2024, Bianchet signed several public figures as its brand ambassadors, including tennis player Grigor Dimitrov,[23][24] racing driver Stefano Costantini,[25] big wave surfer Francisco Porcella,[26][27] and tennis player Alexander Bublik.[28][29]

In 2024, Bianchet became the Official Timekeeping Partner fo Formula E team Maserati MSG Racing. The partnership was inaugurated with a limited edition of the brand's signature Flying Tourbillon B 1.618 Grande Date in collaboration with the racing team; the launch happened during 2024 Monaco ePrix.[30] [31] [32]

References

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  1. ^ a b c Abrams, Melanie (2021-10-22). "In Watchmaking, the Pleasing Principles of Phi". The New York Times. ISSN 0362-4331. Retrieved 2024-01-18.
  2. ^ Siddiqui, Adil (19 November 2012). "Trade Interceptor Wins Best Mobile Platform at the First Forex Magnates Awards in London". Finance Magnates. Retrieved 6 June 2024.
  3. ^ MÜLLER, OLIVIER (2022-10-04). "The Mystery of the Shell on the Dia". World Tempus. Retrieved 2024-01-18.
  4. ^ Grand Prix d'Horlogerie de Genève. "TOURBILLON B 1.618 OPENWORK CARBON". GPHG. Retrieved 6 June 2024.
  5. ^ Watchonista (2021-08-27). "Bianchet Tourbillon B1.618 Openwork Titanium". Watchonista. Retrieved 2024-01-18.
  6. ^ Tirlet, André (2021-12-02). "Bianchet lance la Tourbillon B1.618 Openwork Carbon Earth". Luxe Infinity (in French). Retrieved 2024-01-18.
  7. ^ Revolution (29 August 2023). "Geneva Watch Days 2023: Here's the Full List of New Novelties". Revolution Magazine. Retrieved 6 June 2024.
  8. ^ "Associated Brands". Geneva Watch Days. Retrieved 6 June 2024.
  9. ^ "Bianchet Presents Flying Tourbillon Grande Date B1.618". World Tempus. 2023-08-25. Retrieved 2024-01-18.
  10. ^ Corder, Rob (2023-10-31). "Bianchet Flying Tourbillon Grande Date wins prestigious Swiss watch award". Watch Pro. Retrieved 2024-01-18.
  11. ^ "Bianchet Flying Tourbillon Grande Date Honoured At The Temporis Gala Awards". World Tempus. 2023-11-01. Retrieved 2024-01-18.
  12. ^ "The temporis awards 2023 jury". Temporis. Retrieved 2024-01-18.
  13. ^ Doulton, Rebecca (2023-08-21). "Introducing The New Bianchet Flying Tourbillon Grande Date". Monochrome Watches. Retrieved 2024-01-18.
  14. ^ "FH – 2023 edition of Geneva Watch Days". www.fhs.swiss. Retrieved 2024-01-18.
  15. ^ "[Luxus+ Magazine] Geneva Watch Days 2022 : Discover the selection of novelties by Luxus+ Mag". Luxus Plus. 2024-01-17. Retrieved 2024-01-18.
  16. ^ Luxus + (2022-09-06). "Geneva Watch Days 2022 : Discover the selection of novelties by Luxus+ Mag". Luxus Magazine. Retrieved 2024-01-18.
  17. ^ Tirlet, André (2022-08-26). "Carbon Orange Tourbillon B1.618 Openwork de Bianchet, beauté et harmonie en langage mathématique". Luxe Infinity (in French). Retrieved 2024-01-18.
  18. ^ Michael, Sonsino (20 March 2024). "Bianchet Launch Flying Toubillon Sport GMT to Rival Richard Mille". Oracle Time. Retrieved 6 June 2024.
  19. ^ "Bianchet Flying Tourbillon Sport GMT". No. 21 March 2024. Timekeepers Club. Retrieved 6 June 2024.
  20. ^ Cellun, Victoria (15 April 2024). "Bianchet Unveiled Its GMT Watch In Monaco". Coveting Magazine. Retrieved 6 June 2024.
  21. ^ "Bianchet Official Watch & Timing Partner of the Polo Rider Cup 2023". World Tempus. 2023-05-21. Retrieved 2024-01-18.
  22. ^ "Our Partners". Big Blue Ocean.
  23. ^ "Grigor Dimitrov becomes ambassador and partner of Bianchet". World Tempus. 2023-05-26. Retrieved 2024-01-18.
  24. ^ Mukherjee, Rajasik (2023-05-27). "Grigor Dimitrov becomes new face of Bianchet Watches". www.sportskeeda.com. Retrieved 2024-01-18.
  25. ^ Heepmann, Antje. "Bianchet erreicht das Podium beim 24-Stunden-Rennen in Spa". Watch Pro.
  26. ^ World Surf League. "Francisco Porcella". WSL. Retrieved 6 June 2024.
  27. ^ Susan Samuelson (23 May 2024). "Bianchet Announces Big-Wave Surfer Francisco Porcella as Their New Ambassador". The Watch Pages. Retrieved 6 June 2024.
  28. ^ Naas, Roberta. "TENNIS STARS AND THE WATCHES THEY WEAR". The Watch Pages. Retrieved 14 February 2024.
  29. ^ IAMWATCH (14 February 2024). "BIANCHET Welcomes Alexander Bublik as Brand Ambassador". Retrieved 6 June 2024.
  30. ^ Maserati MSG Racing. "Partners". Maserati MSG Racing. Retrieved 6 June 2024.
  31. ^ Peshkov Denis (2 May 2024). "Bianchet Partners with Maserati MSG Racing & Launches Two Limited Flying Tourbillon Grande Date". Monochrome. Retrieved 6 June 2024.
  32. ^ F Luxury Magazine (29 May 2024). "High partnerships: Maserati MSG Racing and Bianchet launch 21 limited edition watches". Retrieved 6 June 2024.
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Official website

Retrieved from "https://en.wikipedia.org/w/index.php?title=Bianchet&oldid=1245814572"