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Beymen

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Beymen
IndustryFashion
Founded1971; 53 years ago (1971)
FounderOsman Boyner
Headquarters
Istanbul
,
Turkey
Key people
Osman Boyner
ProductsLuxury goods
OwnerMayhoola for Investments
Website[1]
Beymen store in İstinyePark İzmir mall

Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.

Fodor's has compared the chain to Bloomingdale's in the United States,[1][2] while London's Evening Standard has called Beymen Türkiye's "answer to Selfridge's".[3]

Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.

The company's headquarters is in Vadistanbul.[4]

History

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Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand,[5] owning a chain of 20 full-line department stores as of July 2024.[2] A main competitor of Beymen is the upscale department store brand Vakko.

In 2016, supermodel Magdalena Frackowiak appeared in Beymen's advertising.[6]

For its 50th anniversary in 2023, it held an exhibition, Golden opulence, "showcasing Istanbul’s lasting influence on high fashion".[7][8]

Products and services

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Currently, the department stores sell high-quality house-brand ("Beymen") merchandise but also from global luxury brands including Valentino, Balmain, Dolce & Gabbana, Prada, Miu Miu, Etro, Balenciaga, Loewe, Isabel Marant, Bottega Veneta, Stella McCartney, Celine and Fendi.[9]

Beymen's website also sells art, including works by İzzet Keribar (tr).[10]

Corporate

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In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.

In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.

97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.

Beymen Group

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Beymen department store flagship at Galataport complex along the Bosphorus, Istanbul
Beymen Club store in Vadistanbul shopping center
NetWork store in Zorlu Center in Istanbul, 2024

As of mid-2022, Beymen Group led by Cem Boyner[11] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[12] The four brands are:

  • Beymen (full-line department store)
  • Beymen Club men's clothing stores
  • NetWork men's and women's clothing stores
  • Divarese, with about 32 stores across Türkiye[13]

Beymen Business, on the other hand, is not part of Beymen Group, but rather operated by BR Mağazacılık of the Boyner Group.

Boyner Group

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Main article: Boyner

From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below.[14] As of 2024, the Boyner Group brands are organized slightly differently than in 2019.[15]

BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon. Headquartered in Torbalı, İzmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Türkiye as well as 60 stores in 18 other countries.[16]

2019 2024
Boyner Büyük Mağazacılık (Boyner): multi-brand retail
Morhipo: fashion and multi-brand e-commerce
Hopi: consumer technologies
Altınyıldız: textile production
Altınyıldız Classics:
men's clothing manufacturing and retail
 BR Mağazacılık
(Altınyıldız Classics and Beymen Business
manufacturing and retail)
Boyner Yayınları: publishing
Brooks Brothers

Beymen stores

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Beymen department store at Zorlu Center, Istanbul, 2024
The "Beymen Seasons" department store at Vadistanbul, 2024

Originally 9,600 m2 upon opening in 2013,[17] expanded in 2022 by another 1,750 m2,[18] Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags.[17] Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store[19][20] It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.[21]

In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.[22][23]

A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024[24] The Suadıye location along Bağdat Avenue remains in operation.

The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.[25]

Beymen operates department stores in the following locations:[26][27] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.[28]

City/Region District Neighborhood Mall m2 Opened Remarks
Istanbul
CBD 		Şişli Harbiye (Nişantaşı) Abdi İpekçi Avenue (freestanding) 3,500[29] 2003[30] 7 story[29] flagship. Brasserie restaurant.
Beyoğlu Karaköy Galataport 3,000 2022
Sarıyer İstinye İstinye Park
Ayazağa Vadistanbul 4,000 2020 Branded "Beymen Seasons"
Beşiktaş Levazım Zorlu Center 11,300 2013
Istanbul–
Western 		Bakırköy Şenlikköy Aqua Florya
Ataköy Ataköy Plus (A Plus) May 20, 2022[31]
Bahçelievler Merkez Starcity Outlet store
Istanbul–
Asia 		Üsküdar Acıbadem Akasya 2021[32]
Kadıköy Suadiye Bağdat Avenue (freestanding) August 9, 2017 [33]
Ataşehir Ertuğrul Metropol İstanbul 1,210 2019 [33]
Yeni Sahra Optimum Outlet store
Pendik Yenişehir Viaport 2016 Outlet store[34]
Adana Seyhan Ahmet Remzi Yüreğir 01 Burda
Ankara Söğütözü Armada May 20, 2022[31]
Kavaklidere Tahran Avenue (freestanding)
Oran Panora May 20, 2022[31]
Antalya Muratpaşa Şirinyalı (freestanding)
Serik Kadriye Rixos - Land of Legends Shopping Avenue
Bodrum area Bodrum Göltürkbükü Resort Mandarin
Yalıkavak Marina
Bursa Osmangazi̇ Korupark May 20, 2022[31]
Gaziantep Şehitkamil Sarıgüllük Sanko Park
İzmir Karşıyaka Yalı Hilltown Karşıyaka 1,500 2021[35] Replaced Karşıyaka store[35]
Balçova Bahçelerarası İstinyePark İzmir 4,000+[32] 2021[32] 3rd largest store upon opening,[32] 2 stories.[36] Replaced Konak Pier store.[37]
Mersin Eğriçam Mah. Mersin Marina May 20, 2022[31]

Former stores: Erenköy (in Suadiye, Kadıköy),[38] Akmerkez

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References

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  1. ^ Fodor's Essential Turkey
  2. ^ Marc-Christian Riebe, "Retail Market Study 2016"
  3. ^ "Escape: Check in Istanbul". Evening Standard. 15 January 2010. p. 46. Retrieved 11 May 2024.
  4. ^ "Beymen Group | Yalin Tan + Partners". Archello. Retrieved 10 May 2024.
  5. ^ "Osman Boyner artık onursal başkan" [Osman Boyner is now honorary president]. Dünya Gazetesi (in Turkish). 23 September 2010. Retrieved 20 May 2024.
  6. ^ "Supermodel Magdalena Frackowiak Stars in Beymen FW16 Playful Ads". DSCENE. 12 September 2016. Retrieved 7 May 2024.
  7. ^ "Inside "Golden Opulence," an Exhibition Showcasing Istanbul's Lasting Influence on High Fashion". Vogue. 7 November 2023. Retrieved 7 May 2024.
  8. ^ "Designers Channeled Their Most Opulent Selves for Beymen's 50th Anniversary Exhibition". Harper's Bazaar. 14 November 2023. Retrieved 7 May 2024.
  9. ^ "About Beymen". Beymen. Retrieved 7 May 2024.
  10. ^ "Izzet Keribar´s Works @Beymen.com". Salom. Retrieved 7 May 2024.
  11. ^ "Cem Boyner | BoF 500 | The People Shaping the Global Fashion Industry". The Business of Fashion. Retrieved 7 May 2024.
  12. ^ "About Us", Beymen Group site
  13. ^ "Diverse stores". Beymen Group. Retrieved 12 May 2024.
  14. ^ "Beymen'in sahibi değişti!" [Beymen changed owners] (in Turkish). 10 May 2019. Archived from the original on 12 May 2019. Retrieved 14 April 2020.
  15. ^ "Markalar". Boyner Grup (in Turkish). Retrieved 12 May 2024.
  16. ^ "Home". BR Mağazacılık (in Turkish). Retrieved 12 May 2024.
  17. ^ a b "Beymen Zorlu Center yüzde 20 daha büyüdü". Fast Company Türkiye (in Turkish). 15 February 2022. Retrieved 12 May 2024.
  18. ^ "Beymen Zorlu Center artık daha büyük!" [Beymen Zorlu center is expanding]. L'Officiel Turkiye - Lüks Moda Dergisi (in Turkish). Retrieved 12 May 2024.
  19. ^ "Beymen Zorlu Center". World Architects. Retrieved 7 May 2024.
  20. ^ Tanyildiz, Esra (2 January 2014). "Istanbul Site of Beymen's Largest Unit". WWD. Retrieved 7 May 2024.
  21. ^ "Beymen Zorlu Center". Marie Claire Maison (Türkiye) (in Turkish). Retrieved 12 May 2024.
  22. ^ "Universal Design Studio – Beymen Galataport".
  23. ^ "Beymen's new store".
  24. ^ "Beymen Erenköy". Google Maps. Retrieved 7 May 2024.
  25. ^ "Beymen'in Yeni Konsepti: Beymen Seasons". ELLE Türkiye (in Turkish). 2020. Retrieved 4 June 2024.
  26. ^ Beymen official website
  27. ^ "Mağazalar", Beymen official website
  28. ^ "Beymen Akasya - Michelgroup". World Architects. Retrieved 7 May 2024.
  29. ^ a b "Beymen 2.büyük mağazasını Nişantaşı'nda açtı" [Beymen opened its 2nd big store, in Nişantaşı]. Cosmoturk. 2003. Retrieved 4 June 2024.
  30. ^ "Tarihçe" [History]. Beymen. Retrieved 4 June 2024.
  31. ^ a b c d e "Beymen 6 AVM mağazasını bugün açıyor" [Beymen is opening 6 shopping mall stores today]. www.ekonomist.com.tr (in Turkish). Retrieved 4 June 2024.
  32. ^ a b c d "Beymen, İstinyePark İzmir mağazasını açtı". www.aa.com.tr. Retrieved 4 June 2024.
  33. ^ a b "Beymen Metropol İstanbul açıldı" [Beymen Metropol İstanbul opened]. 61Saat - Trabzon Haber Sayfası (in Turkish). 9 September 2019. Retrieved 20 May 2024.
  34. ^ "Beymen Outlet Viaport'ta açıldı". AVMdergi.com (in Turkish). 1 July 2016. Retrieved 6 October 2024.
  35. ^ a b "Baymen Hilltown". Yoo Interior. Retrieved 10 May 2024.
  36. ^ "Universal Design Studio – Beymen İzmir". universaldesignstudio.com. Retrieved 10 May 2024.
  37. ^ "Konak Pier'de şıklık yarışı". Yeni Asır (in Turkish). 15 April 2011. Retrieved 6 October 2024.
  38. ^ "Beymen en büyük cadde mağazasını açıyor" [Beymen opens the biggest street store]. www.aa.com.tr. Retrieved 4 June 2024.
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