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Balmain (fashion house)

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Pierre Balmain S.A.
Company typeSociété Anonyme
IndustryFashion
Founded1945; 79 years ago (1945)
FounderPierre Balmain
Headquarters
Paris
,
France
Area served
Worldwide
Key people
Olivier Rousteing, Head Designer
ProductsHaute couture, ready-to-wear, perfume, jewellery
OwnerMayhoola for Investments
Websitewww.balmain.com

Pierre Balmain S.A. (French: [balmɛ̃]), trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945.

It operates over 50 stores. Its primary flagship is located on Rue Saint-Honoré in Paris.[1] Additional flagship locations are in Tokyo, New York City, London, and on Via Montenapoleone in Milano.[2][3] This includes six stores in the United States including in on Madison Avenue in New York City, Bal Harbour, Las Vegas, and Melrose Place in Los Angeles.[4]

Balmain was acquired by Qatari Crown investment firm Mayhoola for Investments for a figure reportedly close to €500 million ($548 million) in 2016.[5] Prior to the deal, Balmain was 70 percent controlled by heirs of Alain Hivelin. The company does not regularly release financial information, but Les Echos estimated its revenue in 2015 at €120 million (about $136 million), growing from an estimated €30 million (about $34 million) in 2012.[6][7] Balmain expected to reach a revenue of €150 million in 2017, 90% of which is generated by the wholesale channel, and is also putting more effort into direct retail.

History

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Pierre Balmain, 1945–1982

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Balmain was born in 1914 in France. His father owned a drapery business and his mother and sister owned a fashion boutique where he often worked after his father's death in 1921. He attended the École des Beaux-Arts in 1933–1934, with intent to study architecture but instead ended up spending the majority of his time designing dresses. After working for atelier Robert Piquet as a freelance artist and spending time with Edward Molyneux, he left school to work for Molyneux. In the late 1930s, he served in the French air force and the army pioneer corps. After peace was declared, he worked at Lucien Lelong and opened his own fashion house under his name[8] at 44, rue François 1er in Paris. He released his first collection in October 1945 and his first fragrance, Jolie Madame in 1949.[9][10]

Pierre Balmain and the actress Ruth Ford, photographed by Carl Van Vechten, 1947

In the period following World War II, Pierre Balmain was "a king of French fashion" and outfitted stars including Ava Gardner and Brigitte Bardot, the Nicaraguan first lady Hope Portocarrero,[11] and Queen Sirikit of Thailand. Marlene Dietrich wore Balmain clothes that she selected in "No Highway in the Sky" (1951).

1982–1992

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Erik Mortensen, 1982–1990

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After Balmain's death in 1982, the house was led by Erik Mortensen, described by Vogue as "Pierre Balmain's right hand".[11] Mortensen had joined the house to work as Balmain's assistant in 1951. After succeeding Balmain, Mortensen worked to maintain the brand aesthetic in the ever-living world of couture while still maintaining the progressive spirit of creativity in the fashion industry. The Balmain house recruited Peggy Huynh Kinh in 1982 to provide artistic direction for women's ready-to-wear and women's and home accessories license studios.[12] Eric Mortensen won two Golden Thimble awards for his haute couture collections, one for the Autumn/Winter 83/84 and one for the Autumn/Winter 87/88. He left the house in 1990.

Hervé Pierre, 1990–1992

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Designer Hervé Pierre took over until 1992 working as director of ready-to-wear and haute couture.

Oscar de la Renta, 1993–2002

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Possibly the most influential designer to take over at Balmain was Oscar de la Renta, who led the house between 1993 and 2002.[11] Already a fashion veteran before joining Balmain, De la Renta brought a famous face to the brand Balmain. He lived in New York City most of his life, although he was born in the Dominican Republic and became a naturalized United States citizen in 1971. He fit into the Balmain design aesthetic, with an eye for detail and classic silhouettes. He, like Balmain, preferred modest and simple design rather than extremely ornamental and flashy styles. Couture had been suffering at the time since it was an extremely impractical business, so Oscar joined the brand in order to challenge himself and to help it through the beginning of the decline of couture.[13]

Alain Hivelin Era (2005–2023)

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Christophe Decarnin, 2005–2011

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After Oscar de la Renta's departure Christophe Decarnin joined the house in 2005. Contrary to all the designers before him, Decarnin insisted on bringing the brand into the 21st century. He favored expensive prices and flashy pieces that sharply contrasted with the label's reputation for its classic and luxurious designs. He was considered a "star designer", and the brand became more about his star status than about its clothes.[14]

Olivier Rousteing, 2011–present

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In April 2011, Balmain announced that Decarnin was to be replaced by Olivier Rousteing.[15]

Rousteing had joined the company in 2009, after attending a prestigious French fashion school and working under Roberto Cavalli.[16] While he liked Decarnin's aesthetic, he wanted to orient the label towards the finer aspects of French couture.

At the time of his appointment, Rousteing was a relatively unknown designer, and has brought a fresh take on the brand's aesthetic that remains to this day. He was credited with adding an Asian influence to the clothing, as Asia comprises a huge part of the brand's buyers.[17]

In April 2016, Balmain opened its New York flagship store in Soho.[18]

On June 22, 2016, Mayhoola Investments acquired Balmain from its previous owners for reportedly more than 460 million euros ($522 million).[19][20]

In 2017, Rousteing debuted Balmain's first accessory line.[21]

On December 4, 2018, Rousteing introduced Balmain's new logo.[22]

In 2019, Balmain partnered with Cara Delevingne and Puma on Puma X Balmain, a 35-piece athletic wear collection.[23][24]

In September 2023, Rousteing announced that a van holding over 50 designs for the fall 2023 show during Paris Fashion Week had been robbed while en route to the Balmain studio.[25] Despite the setback, he insisted the show would go on and was able to successfully present a glossy show filled with flowers and message that "love is all".[25][26]

Other activities

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As of 2012, 50% of the company's total income is from license royalties.[27]

Diffusion lines

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In 1994, Balmain licensed Societe Creations Michel Firer to manufacture and distribute a diffusion collection of women's ready-to-wear.[28]

In 2011, Balmain launched its Pierre Balmain diffusion line for men's and womenswear.[29][30] To highlight the collection, the photographers Inez van Lamsweerde and Vinoodh Matadin directed the model Abbey Lee Kershaw and her band, Our Mountain, in a series of three videos.[31] By 2013, Balmain terminated its agreement with Italian manufacturer Ittierre SpA for the production of Pierre Balmain and brought it in-house.[32] The line was ultimately discontinued in 2018.

In November 2015, Balmain released their one-off collaboration with the international Swedish retail store H&M.[33]

Fragrances

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In 2012, Balmain entered into a licensing, development and production agreement with Interparfums for 12 years. By 2017, Rousteing terminated this contract due to declining sales.[34] In 2022, Balmain announced a new long-term licensing agreement with Estée Lauder Companies.[35]

Cosmetics

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In 2013, Balmain introduced their Care and Styling for Hair Couture.[36]

In 2017, Balmain introduced a lipstick collection in collaboration with L’Oreal.[37]

In 2019, Balmain announced the capsule makeup collection, KYLIE X BALMAIN, a collaboration with cosmetics entrepreneur, Kylie Jenner.[38][39][40][41] Jenner was also named Artistic Director for Makeup for the Spring-Summer 2020 Runway Collection.[42]

In 2023, Balmain Hair celebrated its 50th anniversary and was lauded by Vogue for setting the tone in luxury haircare.[43]

Lingerie

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In 2017, Balmain launched a capsule collection with Victoria's Secret.[44][45][46][47][48]

Jewellery

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In 2022, Balmain launched its first ever fine jewellery collection.[49]

Head designers of Balmain

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From 1947 to 1976 Balmain's directrice (director) was Ginette Spanier.[50] Alain Hivelin was chairman and majority owner of Balmain starting in 2004 until his death in 2014.[51]

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In 1969, singer/songwriter Peter Sarstedt hit the top 40 with the song "Where Do You Go To (My Lovely)?". In the first couplet he sings about Balmain: "You talk like Marlene Dietrich and you dance like Zizi Jeanmaire. Your clothes are all made by Balmain and there's diamonds and pearls in your hair - yes there are."

Philanthropy

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In 2018, Balmain joined forces with (RED) to auction off its custom-made looks for that year's Met Gala, with 100% of the proceeds going toward the Global Fund to Fight AIDS, Tuberculosis and Malaria.[52] The brand has since cooperated with (RED) on various occasions.[53]

References

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  1. ^ "Here's an Exclusive Look inside Balmain's New Luxurious Paris Flagship Store". Highsnobiety.
  2. ^ Muret, FashionNetwork.com, Dominique. "Balmain to leverage Olivier Rousteing's pull in ambitious expansion drive". FashionNetwork.com. Retrieved January 26, 2018.{{cite news}}: CS1 maint: multiple names: authors list (link)
  3. ^ Feser, Katherine (August 10, 2023). "Bedding store Boll & Branch, French boutique Balmain debut Houston stores". Houston Chronicle. Retrieved October 22, 2023.
  4. ^ Lockwood, Lisa (August 7, 2023). "Balmain Opens Store in Phipps Plaza in Atlanta". WWD. Retrieved October 22, 2023.
  5. ^ Valentino’s Qatari Owners Acquire Balmain JUNE 22, 2016
  6. ^ "Inside Balmain's Digital Revolution". March 19, 2015.
  7. ^ "Valentino's Parent Company Confirms Purchase of Balmain". Fashionista. Retrieved January 26, 2018.
  8. ^ Emirates, Mall of the. "Shopping's never been better, Mall of the Emirates". Archived from the original on May 5, 2019. Retrieved August 23, 2016.
  9. ^ “Balmain.” Vogue English. Accessed January 24, 2014. Archived February 10, 2014, at archive.today
  10. ^ English, Vogue. "Balmain". Vogue English. Archived from the original on September 30, 2017. Retrieved September 30, 2017.
  11. ^ a b c Yaeger, Lynn. "Balmain Nouveau." Vogue (October 2007), p. 254–256.
  12. ^ "Isabelle Adjani wearing a Peggy Huynh Kinh for Balmain dress". Jours de France. December 27, 1986. ISSN 0022-5681.
  13. ^ Duffy, Martha. "Mais Oui, Oscar!" Time 141, no. 6 (February 8, 1993): 68.
  14. ^ "Star Designer Leaves Balmain Fashion House". The New York Times. April 7, 2011.
  15. ^ Horyn, Cathy (April 26, 2011). "Balmain Taps an Inside Man".
  16. ^ Voight, Rebecca (April 26, 2011). "Olivier Rousteing Named New Designer at Balmain".
  17. ^ “Exclusive Interview with Balmain’s Olivier Rousteing.” The D’Vine. Accessed January 26, 2014.[permanent dead link‍]
  18. ^ "Balmain's New York Flagship Is Finally Open For Business". Observer. April 5, 2016. Retrieved April 27, 2016.
  19. ^ Friedman, Vanessa (June 22, 2016). "Can a New Owner Take 'Balmainia' to the Next Level?". The New York Times. ISSN 0362-4331. Retrieved December 5, 2018.
  20. ^ Geert De Clercq (22 June 2016), Qatar fund Mayhoola buys French fashion brand Balmain Reuters.
  21. ^ "Balmain Debuts An Accessories Line". Fashionisers. January 16, 2017. Archived from the original on December 6, 2018. Retrieved December 5, 2018.
  22. ^ "Balmain unveils its new Instagram-friendly logo". Harper's BAZAAR. December 4, 2018. Retrieved December 5, 2018.
  23. ^ Joelle Diderich (15 October 2019), Puma and Balmain Collaborate on Collection With Cara Delevingne Women's Wear Daily.
  24. ^ Max Berlinger (23 November 2019), Olivier Rousteing, Cara Delevingne aim for fashion knockout with new Puma X Balmain collaboration Los Angeles Times.
  25. ^ a b Cochrane, Lauren (September 28, 2023). "Olivier Rousteing shrugs off robbery to helm glossy Balmain show". The Guardian. ISSN 0261-3077. Retrieved October 22, 2023.
  26. ^ "Following theft, Balmain shows defiance with flowers in rose-filled Paris Fashion Week show". AP News. September 27, 2023. Retrieved October 22, 2023.
  27. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  28. ^ Balmain, Michel Firer in Pact for Second Line Women's Wear Daily, 10 June 1994.
  29. ^ Ella Alexander (28 September 2011), Balmain Presents British Vogue.
  30. ^ Lauren Cochrane (6 January 2012), Parallel lines Financial Times.
  31. ^ Sara Moonves (3 October 2011), New From Paris: Pierre Balmain T: The New York Times Style Magazine.
  32. ^ Joelle Diderich (28 November 2013), Balmain Ends License With Ittierre Women's Wear Daily.
  33. ^ "The Business Logic Behind Balmain x H&M". The Business of Fashion. October 19, 2015. Retrieved December 5, 2018.
  34. ^ Wynne, Alex (March 14, 2017). "Balmain Terminates Inter Parfums SA Fragrance License". WWD. Retrieved January 26, 2018.
  35. ^ The Estée Lauder Companies and BALMAIN are Partnering to Launch BALMAIN BEAUTY Estée Lauder Companies, press release of 26 September 2022.
  36. ^ "Balmain Hair | About Us". store.balmainhair.com. Archived from the original on December 5, 2018. Retrieved December 5, 2018.
  37. ^ "The L'Oreal Paris x Balmain Lipstick Has Finally Arrived | V Magazine". vmagazine.com. Archived from the original on September 29, 2020. Retrieved December 5, 2018.
  38. ^ Diderich, Allison Collins,Joelle; Collins, Allison; Diderich, Joelle (September 24, 2019). "EXCLUSIVE: Kylie Jenner Takes on Paris Fashion Week With Balmain Makeup Collaboration". WWD. Retrieved September 24, 2019.{{cite web}}: CS1 maint: multiple names: authors list (link)
  39. ^ "Kylie Jenner announces Balmain collaboration will drop at Paris Fashion Week". Metro. September 24, 2019. Retrieved September 24, 2019.
  40. ^ "Kylie Jenner Created a Makeup Collection With Balmain — Here's Everything We Know". Allure. September 24, 2019. Retrieved September 24, 2019.
  41. ^ "Kylie Jenner Announces Kylie Cosmetics Collaboration with Balmain to Debut During Paris Fashion Week". PEOPLE.com. Retrieved September 24, 2019.
  42. ^ "Paris Fashion Week: Kylie Jenner Named Artistic Director of Makeup for Balmain Show". The Hollywood Reporter. September 24, 2019. Retrieved September 24, 2019.
  43. ^ Shoaib, Maliha (October 6, 2023). "How Balmain set the tone for luxury haircare". Vogue Business. Retrieved October 22, 2023.
  44. ^ "Olivier Rousteing Talks Balmain X Victoria's Secret". British Vogue. November 20, 2017. Retrieved September 24, 2019.
  45. ^ "These VS Angels are clearly excited by Victoria's Secret x Balmain range". Grazia Australia. Retrieved September 24, 2019.
  46. ^ "Victoria's Secret Is Introducing Its Most High-Fashion Collab Yet". Brit + Co. October 4, 2017. Retrieved September 24, 2019.
  47. ^ Gonzales, Erica (November 20, 2017). "The Victoria's Secret x Balmain Collaboration Just Debuted on the Runway and It's Pure Gold". Harper's BAZAAR. Retrieved September 24, 2019.
  48. ^ "Take a Look at the Victoria's Secret x Balmain Lingerie Collaboration". Fashion Gone Rogue. November 14, 2017. Retrieved September 24, 2019.
  49. ^ Divya Bala (20 June 2022), Balmain’s golden boy Olivier Rousteing breaks new ground Financial Times.
  50. ^ Rubinstein, William D.; Jolles, Michael; Rubinstein, Hilary L. (March 15, 2011). The Palgrave Dictionary of Anglo-Jewish History. Palgrave Macmillan. p. 942. ISBN 9781403939104. Retrieved July 28, 2014.
  51. ^ Socha, Miles (December 5, 2014). "Alain Hivelin Dies at 71". Women's Wear Daily. Retrieved October 22, 2023.
  52. ^ Sabrina Carder (8 May 2018), Met Gala 2018: Jennifer Lopez's Balmain dress is being auctioned to raise money for AIDS Evening Standard.
  53. ^ Vanessa Friedman (30 September 2021), A Decade of Work, a Shocking Accident and a Bevy of Supermodels Evening Standard.
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